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It's the Most Wonderful Time of the Year To Check Your Coat

The article from Food & Wine discusses the resurgence of coat check services in restaurants, highlighting several reasons why establishments are encouraging patrons to use this amenity. Firstly, it addresses the issue of space; with many restaurants operating at full capacity, coat racks and extra seating can clutter the dining area, making coat checks a practical solution for maintaining an uncluttered, elegant dining environment. Secondly, it enhances the dining experience by providing a touch of old-world charm and luxury, making diners feel pampered and cared for. Additionally, coat checks help in reducing theft and loss of personal items, as well as preventing damage to both the restaurant's decor and the customers' clothing. The article also notes that while some restaurants charge for this service, many offer it for free, viewing it as an investment in customer satisfaction and ambiance. Lastly, the piece touches on how coat checks can serve as a subtle way to encourage longer stays, potentially increasing sales of additional courses or drinks.

Read the Full Food & Wine Article at:
[ https://www.foodandwine.com/why-restaurants-want-you-to-check-your-coat-8753347 ]

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