Here''s How Costco Shoppers Are Reacting To Its $2,000 Bottle Of Wine

Published in Food and Wine on Tuesday, July 22nd 2025 at 16:28 GMT by Chowhound
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Costco is selling a three-pack of a renowned cult wine that many oenophiles would happily shell out big bucks for, but average customers may not feel the same.

Costco Shoppers Divided Over the New $2 Giant Cookie: Reactions, Reviews, and What It Means for the Food Court

In the ever-evolving world of warehouse retail giants, Costco has long been a beacon for budget-conscious shoppers seeking not just bulk groceries but also affordable, indulgent treats at its iconic food court. Recently, however, the company made a bold move that has sparked a whirlwind of reactions among its loyal customer base: the introduction of a massive $2 chocolate chip cookie, which has replaced the beloved twisted churro on the menu. Priced at just $2.49 (though often rounded down in conversations to $2 for simplicity), this oversized dessert has become the talk of the town—or rather, the warehouse aisles. From ecstatic praise to outright disappointment, Costco enthusiasts are voicing their opinions across social media, forums, and in-store chatter. As a journalist diving into consumer trends, I've sifted through countless reactions to unpack what this change reveals about shopper loyalty, value perceptions, and the delicate balance of tradition versus innovation in retail food services.

To understand the uproar, it's essential to rewind a bit and appreciate the context of Costco's food court. For decades, the food court has been a cornerstone of the Costco experience, offering staples like the $1.50 hot dog and soda combo, the $4.99 rotisserie chicken, and yes, the churro—a cinnamon-sugar-dusted delight that many shoppers associated with post-shopping indulgence. The churro, priced at around $1, was a fan favorite for its crispy exterior, soft interior, and that perfect hit of sweetness without overwhelming the palate. It wasn't just food; it was a ritual. Families would grab one after loading up their carts, kids would beg for it, and even solo shoppers treated it as a reward for navigating the massive store. But in a move that caught many by surprise, Costco quietly phased out the churro in favor of this new cookie earlier this year, citing perhaps shifting consumer preferences or operational efficiencies—though the company hasn't officially detailed the reasoning.

The new offering is no ordinary cookie. Described by Costco as a "giant chocolate chip cookie," it's a behemoth weighing in at about 750 calories, baked fresh in-store, and boasting a gooey center with chunks of chocolate that melt in your mouth. At $2.49, it's positioned as a value item, maintaining Costco's reputation for low prices on high-volume goods. But value is subjective, and that's where the divide begins. Positive reactions have flooded platforms like Reddit's r/Costco subreddit, where users rave about the cookie's size and taste. One shopper posted, "This thing is huge! It's like two desserts in one, and for under $3? Total win. The churro was good, but this cookie is next-level chewy and chocolatey." Another echoed the sentiment, noting how it pairs perfectly with the food court's soft-serve ice cream for a makeshift sundae. Enthusiasts appreciate the innovation, arguing that the cookie appeals to a broader audience, including those with dietary preferences or simply a craving for something more substantial than a fried dough stick.

On the flip side, the backlash has been swift and vocal. Many longtime members feel a sense of loss, viewing the churro's removal as an erosion of Costco's traditional charm. "Why fix what isn't broken?" lamented one commenter on Instagram, where photos of the new cookie are often captioned with mixed emotions. Critics point out that the cookie, while delicious to some, lacks the unique texture and nostalgia of the churro. "It's just another cookie," one disgruntled shopper wrote on Facebook. "We have plenty of those at home from the bakery section. The churro was special—crispy, cinnamony, and shareable without feeling overly indulgent." Health-conscious voices have also chimed in, highlighting the cookie's higher calorie count compared to the churro's roughly 500 calories, though both are treats meant for occasional enjoyment. Some speculate that the change might be tied to supply chain issues or cost-cutting measures, as churros require frying equipment and ingredients that could be more volatile in pricing.

Delving deeper into the reactions, it's fascinating to see how demographics play a role. Younger shoppers, particularly millennials and Gen Z, seem more open to the switch, often praising the cookie's Instagram-worthy appeal and its alignment with current dessert trends like oversized baked goods seen at places like Crumbl Cookies or Levain Bakery. "Finally, something modern!" one TikTok user exclaimed in a video review, biting into the cookie with dramatic flair. Families with children also report positive feedback, as the cookie's shareability makes it a hit for groups—break it apart and everyone gets a piece. Conversely, older members, who may have frequented Costco for years, express a deeper attachment to the churro as part of their routine. "I've been a member since the '90s, and that churro was my go-to," shared a forum poster. "This feels like they're messing with our memories."

Beyond individual tastes, this menu tweak raises broader questions about Costco's strategy in a competitive retail landscape. The company has built its empire on consistency—those unchanging hot dog prices have become legendary, symbolizing reliability amid inflation. Yet, subtle changes like this cookie introduction show Costco isn't afraid to evolve. Similar shifts have occurred before: remember when they swapped the Polish dog for other options, or adjusted pizza slices? Each time, initial outcry gives way to acceptance, suggesting that while shoppers grumble, their loyalty remains strong. Analysts note that food court items like this cookie drive foot traffic and encourage impulse buys, potentially boosting overall sales. In an era where grocery prices are soaring, maintaining affordable indulgences is key to retaining members, whose annual fees fund much of Costco's model.

Social media has amplified these reactions, turning what could have been a minor menu update into a viral debate. Hashtags like #CostcoCookie and #BringBackTheChurro trend sporadically, with influencers weighing in through unboxing videos and taste tests. One popular YouTuber compared the two items side-by-side (using a frozen churro for authenticity), concluding that while the cookie wins on decadence, the churro edges out on nostalgia. Petitions have even popped up on Change.org, albeit with modest signatures, urging Costco to reconsider and perhaps offer both items seasonally.

From a journalistic perspective, this story underscores the emotional bonds consumers form with brands. Costco isn't just a store; it's a community hub where affordability meets abundance. The $2 cookie controversy highlights how even small changes can ripple through that community, sparking joy for some and sorrow for others. As one balanced reviewer put it, "It's not the end of the world—I'll eat the cookie, but I'll miss the churro." Looking ahead, Costco might respond to feedback by tweaking the recipe or reintroducing limited-time churro runs, much like they do with seasonal items. For now, the debate rages on, proving that in the world of bulk buys and bargain bites, taste is indeed subjective.

In conclusion, the introduction of the $2 giant cookie at Costco's food court has elicited a spectrum of reactions, from delight to dismay, reflecting the diverse preferences of its massive membership base. Whether you're team cookie or team churro, one thing is clear: Costco's ability to adapt while keeping prices low will continue to define its appeal. As shoppers navigate these changes, the food court remains a delicious microcosm of consumer culture—sweet, satisfying, and always evolving.

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Here''s How Costco Shoppers Are Reacting To Its $2,000 Bottle Of Wine

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