Wine Wednesday: First OR winery joins Cork Collective initiative

Published in Food and Wine on Wednesday, July 23rd 2025 at 13:47 GMT by KOIN
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The Willamette Valley is home to countless outstanding wineries, and with all those bottles comes a tremendous number of corks, which often get tossed in the trash.

Wine Wednesday: Trailblazing Winery Becomes the First to Join Groundbreaking Sustainability Initiative

In the ever-evolving world of viticulture, where tradition meets innovation, a momentous milestone has been achieved that could reshape the future of winemaking. This week's Wine Wednesday spotlight shines on Tablas Creek Vineyard, a renowned Paso Robles-based winery, which has officially become the first winery in the world to earn the prestigious Regenerative Organic Certified (ROC) designation for its entire estate. This certification, a rigorous standard that goes beyond organic farming to emphasize soil health, animal welfare, and fair labor practices, marks a significant leap forward in the wine industry's commitment to sustainability. As climate change continues to pose existential threats to vineyards globally, Tablas Creek's achievement serves as both an inspiration and a blueprint for others in the sector.

Founded in 1989 by the Perrin family of Château de Beaucastel fame and the Haas family, Tablas Creek has long been a pioneer in biodynamic and organic practices. Nestled in the rolling hills of California's Central Coast, the winery spans 120 acres of vineyards, producing acclaimed Rhône-style wines that have garnered international acclaim. But this latest accolade isn't just another feather in their cap—it's a testament to years of dedicated effort to regenerate the land they cultivate. The Regenerative Organic Certification, launched in 2018 by the Regenerative Organic Alliance (a coalition including brands like Patagonia and Dr. Bronner's), sets a high bar. It requires farms and producers to meet stringent criteria across three pillars: soil health, animal welfare, and social fairness. For wineries, this means implementing practices like cover cropping, composting, rotational grazing with livestock, and ensuring equitable treatment for workers.

Jason Haas, partner and general manager at Tablas Creek, explained in a recent interview that the journey to ROC certification was both challenging and rewarding. "We've been farming organically since our inception, and biodynamically since 2010, but ROC pushed us to go further," Haas said. "It's not just about avoiding chemicals; it's about actively improving the ecosystem. We're using sheep to graze the vineyards, which naturally fertilizes the soil and controls weeds, and we've integrated beehives and owl boxes to enhance biodiversity." This holistic approach aligns with the growing consumer demand for wines that are not only delicious but also ethically produced. According to industry reports, sales of sustainable and organic wines have surged by over 30% in the past five years, driven by millennials and Gen Z consumers who prioritize environmental responsibility.

The certification process for Tablas Creek involved a comprehensive audit by third-party certifiers, who scrutinized every aspect of the operation. Soil samples were tested to ensure carbon sequestration levels were increasing, animal welfare protocols were verified (including the humane treatment of the winery's flock of sheep and chickens), and labor practices were evaluated for fair wages, safe working conditions, and community engagement. One standout feature of ROC is its emphasis on "regenerative" practices, which aim to reverse environmental damage rather than merely mitigate it. For instance, Tablas Creek has planted over 50 varieties of cover crops between vine rows to prevent erosion, enhance water retention, and foster microbial life in the soil. These efforts have led to measurable improvements: the vineyard's soil organic matter has increased by 20% over the last decade, contributing to better drought resistance in an area plagued by water scarcity.

This achievement comes at a critical time for the wine industry. Global warming is altering growing seasons, increasing the frequency of wildfires, and exacerbating pest pressures. In California alone, the 2020 wildfires devastated thousands of acres of vineyards, tainting grapes with smoke and forcing winemakers to discard entire harvests. Tablas Creek's ROC certification demonstrates that proactive, regenerative farming can build resilience against such threats. "Regenerative agriculture isn't a buzzword; it's a necessity," noted Rodale Institute's chief scientist, Dr. Reza Afshar, who has collaborated with the alliance. "By focusing on soil health, we're creating vineyards that can withstand climate variability while producing higher-quality fruit."

Beyond the environmental benefits, the certification has profound social implications. ROC mandates fair labor standards, including living wages and worker empowerment programs. At Tablas Creek, this translates to initiatives like profit-sharing for employees and partnerships with local schools to educate the next generation about sustainable farming. Haas emphasized the human element: "Our team is the heart of what we do. Ensuring they're treated well isn't just ethical—it's good business. Happy workers lead to better wines." This focus on social equity addresses longstanding issues in the agricultural sector, where migrant laborers often face exploitation. By becoming the first winery to achieve ROC, Tablas Creek is setting a precedent that could encourage broader adoption across the industry.

The wines themselves reflect this commitment to quality and sustainability. Tablas Creek's flagship offerings, such as the Esprit de Tablas Blanc and Rouge, are blends of classic Rhône varietals like Mourvèdre, Grenache, and Roussanne, all grown on the estate. These wines have consistently scored high with critics, often earning 90+ points from outlets like Wine Spectator and Robert Parker's Wine Advocate. Now, with the ROC seal on their labels, consumers can sip with the assurance that their purchase supports regenerative practices. The winery plans to release a special ROC-certified vintage later this year, complete with educational materials about the certification process.

Industry experts are watching closely. "Tablas Creek's certification is a game-changer," said Karen MacNeil, author of The Wine Bible. "It raises the bar for what sustainability means in wine. Expect more wineries to follow suit, especially as consumers demand transparency." Indeed, several other producers, including those in Oregon's Willamette Valley and France's Bordeaux region, have expressed interest in pursuing ROC. The alliance reports that over 100 farms worldwide have achieved certification since its inception, but Tablas Creek's entry as the first winery opens the door for the beverage sector.

This milestone also ties into broader trends in the wine world. The rise of "natural" and low-intervention wines has spotlighted the importance of terroir and minimal chemical use. Regenerative practices enhance terroir by improving soil vitality, which in turn influences the flavor profiles of the grapes. For example, healthier soils can lead to more complex minerality and balanced acidity in wines, qualities that sommeliers and enthusiasts prize.

As Wine Wednesday celebrates this pioneering step, it's worth reflecting on the broader implications. Tablas Creek isn't just making wine; they're cultivating a legacy of stewardship. In an era where environmental crises loom large, their achievement reminds us that innovation in agriculture can yield both ecological and economic dividends. For wine lovers, it's an invitation to explore bottles that tell a story of regeneration—one sip at a time.

Looking ahead, Tablas Creek aims to expand its regenerative efforts, including collaborations with neighboring farms to create a "regenerative corridor" in Paso Robles. Educational tours and tastings will highlight these practices, allowing visitors to see firsthand the sheep grazing among the vines or the wildflower meadows buzzing with pollinators. "We want to inspire others," Haas concluded. "Sustainability isn't a destination; it's a continuous journey."

In summary, Tablas Creek's groundbreaking certification as the world's first ROC winery underscores a pivotal shift toward regenerative viticulture. It's a win for the environment, for workers, and for wine enthusiasts everywhere. As the industry grapples with sustainability challenges, this Paso Robles gem is leading the charge, proving that great wine and good stewardship can go hand in hand. Cheers to that.

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