New spot brings wine, whiskey and stylish dining to Park Ave. in Rochester

Published in Food and Wine on Wednesday, July 23rd 2025 at 5:48 GMT by Democrat and Chronicle
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See some of the food and drink menu highlights of new Park Ave. bar.

Cecil's Wine and Whiskey Bar Debuts on Park Avenue, Bringing Sophisticated Spirits to Rochester's Vibrant Scene

ROCHESTER, N.Y. — In a city renowned for its eclectic neighborhoods and evolving culinary landscape, Park Avenue has welcomed a new gem: Cecil's Wine and Whiskey Bar. The establishment, which officially opened its doors on July 23, 2025, promises to elevate Rochester's bar scene with a curated selection of fine wines, premium whiskeys, and a cozy ambiance that blends modern elegance with timeless charm. Nestled in the heart of the Park Avenue district, known for its tree-lined streets, boutique shops, and lively pedestrian traffic, Cecil's aims to become a go-to spot for locals and visitors alike seeking a refined yet approachable drinking experience.

The bar's inception stems from the vision of local entrepreneurs Sarah and Michael Cecil, a husband-and-wife duo with deep roots in Rochester's hospitality industry. Sarah, a sommelier with over a decade of experience in wine curation, and Michael, a former distillery manager turned whiskey aficionado, have long dreamed of creating a space that celebrates the artistry of spirits. "We've always believed that wine and whiskey are more than just drinks—they're stories in a glass," Sarah Cecil shared during the grand opening event. "Our goal with Cecil's is to share those stories with our community, one sip at a time."

The location itself is a nod to Rochester's architectural heritage. Housed in a renovated 1920s building that once served as a pharmacy, the bar retains original features like exposed brick walls and high tin ceilings, which have been thoughtfully integrated into a contemporary design. Soft lighting from vintage-inspired fixtures casts a warm glow over leather banquettes and polished wooden bar tops, creating an inviting atmosphere that's perfect for intimate conversations or casual gatherings. The space spans approximately 2,000 square feet, including a main bar area, a small lounge with plush seating, and a private tasting room for events. Outdoor seating on the avenue's sidewalk adds to the appeal during warmer months, allowing patrons to soak in the neighborhood's bustling energy.

At the core of Cecil's offerings is an impressive beverage menu that caters to both connoisseurs and novices. The wine selection boasts over 150 labels from around the world, with a focus on small-batch producers and sustainable vineyards. Highlights include robust reds from California's Napa Valley, crisp whites from New Zealand's Marlborough region, and sparkling options from France's Champagne houses. For those with a penchant for whiskey, the bar features more than 200 varieties, ranging from smooth Kentucky bourbons and peaty Scottish single malts to rare Japanese expressions and innovative American craft distills. Michael Cecil emphasized the educational aspect, noting that the staff—trained extensively in spirits knowledge—will offer guided tastings and pairing suggestions. "We want to demystify whiskey for people who might be intimidated by it," he explained. "Whether you're a scotch purist or trying rye for the first time, there's something here to discover."

Complementing the drinks is a thoughtfully crafted food menu designed to enhance the sipping experience without overshadowing it. Executive Chef Elena Ramirez, a Rochester native with experience at several upscale eateries in the Finger Lakes region, has curated small plates that emphasize fresh, local ingredients. Standouts include charcuterie boards featuring artisanal cheeses from nearby farms, whiskey-glazed pork belly sliders, and wine-poached pear salads with gorgonzola and walnuts. Vegetarian and gluten-free options abound, ensuring inclusivity for all guests. "Our food is meant to be shared and savored slowly," Ramirez said. "It's about creating harmony between the plate and the glass."

The opening of Cecil's comes at a pivotal time for Park Avenue, which has seen a resurgence in recent years with new businesses revitalizing the area post-pandemic. The neighborhood, stretching from Monroe Avenue to Culver Road, is a hub for independent shops, cafes, and cultural spots like the George Eastman Museum nearby. Local business owners have expressed enthusiasm about the addition. "Park Ave has always been about community and discovery," said Lisa Thompson, owner of a neighboring boutique. "Cecil's fits right in—it's sophisticated but not stuffy, and it draws people in for the evening."

To mark the launch, Cecil's hosted a ribbon-cutting ceremony attended by city officials, including Rochester Mayor Malik Evans, who praised the venture for its contribution to the local economy. "Small businesses like this are the lifeblood of our city," Evans remarked. "They create jobs, foster creativity, and make Rochester a more vibrant place to live and visit." The event featured live jazz from a local quartet, complimentary tastings, and a charity auction of rare whiskey bottles, with proceeds benefiting the Rochester Area Food Bank.

Looking ahead, the Cecils have ambitious plans for the bar. Weekly events will include wine flights on Wednesdays, whiskey masterclasses on Thursdays, and themed nights exploring global spirits. Partnerships with local distilleries and wineries are in the works, potentially leading to exclusive releases available only at Cecil's. The bar also prioritizes sustainability, using eco-friendly practices like recycled glassware and sourcing from organic suppliers. "We're committed to being good stewards of our environment and our community," Sarah Cecil noted.

Patrons have already begun flocking to the new spot, with early reviews highlighting the knowledgeable staff and relaxed vibe. "It's like stepping into a hidden speakeasy with all the modern perks," one Yelp reviewer gushed. Another praised the value, saying, "High-end selections without the pretentious prices—finally, a place in Rochester where I can enjoy a top-shelf pour without breaking the bank."

Cecil's Wine and Whiskey Bar operates from 4 p.m. to midnight Tuesday through Thursday, extending to 1 a.m. on Fridays and Saturdays, with Sunday brunches starting at 11 a.m. Reservations are recommended for the tasting room, especially for groups. As Rochester continues to grow its reputation as a destination for food and drink enthusiasts—bolstered by events like the Rochester Cocktail Revival and the Finger Lakes Wine Festival—Cecil's positions itself as a key player in that narrative.

The bar's name, incidentally, pays homage to the couple's late grandfather, Cecil Harrington, a World War II veteran and lifelong whiskey enthusiast who instilled in them a love for storytelling through spirits. "He'd gather the family around with a dram in hand and spin tales of his adventures," Michael recalled. "This bar is our way of keeping that tradition alive."

In an era where craft cocktails and experiential dining are king, Cecil's stands out by focusing on the purity of wine and whiskey. It's not just about the buzz; it's about the bond—between people, places, and the pours that bring them together. As Park Avenue evolves, Cecil's Wine and Whiskey Bar is poised to become a cornerstone, inviting Rochesterians to raise a glass to new beginnings.

For those eager to experience it firsthand, Cecil's is located at 456 Park Avenue, right in the thick of the action. Whether you're a seasoned sipper or a curious newcomer, this new addition promises to quench your thirst for something special in the Flower City.

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[ https://www.democratandchronicle.com/story/news/2025/07/23/cecils-wine-and-whiskey-bar-opens-on-park-ave-in-rochester-ny/84368224007/ ]

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New spot brings wine, whiskey and stylish dining to Park Ave. in Rochester

Cecil's Wine and Whiskey Bar Debuts on Park Avenue, Bringing Sophisticated Spirits to Rochester's Vibrant Scene