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Costco making major food court change this summer

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  The change has already reportedly started in some Costco''s across the U.S.

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Costco Announces Major Food Court Overhaul: Churro Out, Double Chocolate Chunk Cookie In This Summer


In a move that's sure to stir up both excitement and nostalgia among its loyal shoppers, Costco Wholesale has revealed plans for a significant change to its iconic food court menu this summer. The warehouse giant, known for its budget-friendly bulk buys and no-frills dining options, is set to phase out one of its long-standing dessert staples—the beloved churro—and replace it with a new sweet treat: a double chocolate chunk cookie. This shift, confirmed by company representatives and reported through various retail news outlets, marks a notable evolution in Costco's food court offerings, which have become a cultural phenomenon for members seeking affordable eats after a shopping spree.

The announcement comes at a time when Costco continues to dominate the retail landscape, boasting millions of members worldwide who flock to its warehouses not just for groceries and household essentials, but also for the allure of its food courts. These no-nonsense eateries, often located just outside the checkout lanes, have long been celebrated for their simplicity and value. Items like the $1.50 hot dog and soda combo, the massive chicken bake, and the ever-popular pizza slices have achieved near-legendary status among budget-conscious consumers. The churro, a twisted, cinnamon-sugar-dusted pastry that's been a fixture on the menu for years, has been a go-to dessert for many, offering a sweet, crispy end to a meal that pairs perfectly with the food court's other savory options.

According to details shared by Costco insiders, the decision to retire the churro stems from a combination of operational efficiencies and a desire to refresh the menu with items that align with evolving customer preferences. While the company hasn't explicitly stated the reasons in public announcements, industry analysts speculate that factors such as supply chain considerations, production costs, and sales data played a role. Churros, which require specific frying equipment and ingredients, may have become less practical to produce at scale compared to baked goods like cookies. This isn't the first time Costco has tinkered with its food court lineup; past changes, such as the brief discontinuation of the Polish dog in 2018, have sparked similar waves of customer feedback, both positive and negative.

Enter the double chocolate chunk cookie, poised to take center stage as the new dessert star. Described as a generous, 750-calorie behemoth packed with chunks of semisweet and bittersweet chocolate, this cookie is baked fresh in-house and promises to deliver a rich, indulgent experience. Priced at $2.49, it's positioned as a premium yet affordable option, maintaining Costco's commitment to value. Early reports from test markets suggest it's already winning over fans, with some shoppers praising its gooey texture and intense chocolate flavor. "It's like a brownie and a cookie had a delicious baby," one enthusiastic reviewer noted on social media, highlighting the item's potential to become a new favorite.

This menu swap is slated to roll out gradually across Costco's U.S. locations starting this summer, with full implementation expected by the end of the season. International warehouses may follow suit, though timelines could vary based on regional preferences and logistics. For Chicago-area Costco members, this change will hit close to home, as the Windy City's numerous warehouses— from the bustling Lincoln Park location to suburban outposts in Schaumburg and beyond—serve as hubs for families and bargain hunters alike. Local shoppers have already begun voicing their opinions on social platforms and community forums, with a mix of mourning for the churro and anticipation for the cookie.

To understand the broader implications, it's worth delving into Costco's history and business model. Founded in 1983 in Seattle, Washington, Costco has grown into a retail powerhouse with over 800 warehouses globally, generating billions in annual revenue. Its food courts, introduced in the 1980s as a way to enhance the shopping experience, have evolved from basic snack stands to integral parts of the brand's identity. The $1.50 hot dog, famously unchanged in price since 1985 despite inflation, exemplifies Costco's philosophy of loss-leader pricing—selling certain items at or below cost to drive membership renewals and overall sales. This strategy has paid off handsomely, with food court revenues contributing a small but meaningful portion to the company's bottom line while fostering customer loyalty.

The churro's departure isn't without precedent in the fast-casual dining world. Retailers like Costco often rotate menu items to keep things fresh and respond to market trends. For instance, the rise of health-conscious eating has influenced some changes, though the double chocolate chunk cookie leans more toward indulgence than nutrition. Nutritional details reveal it's a calorie-dense option, with around 50 grams of sugar per serving, which might raise eyebrows among those tracking their intake. However, Costco has historically prioritized taste and value over dietary trends, as evidenced by the enduring popularity of its high-calorie offerings.

Customer reactions to the news have been predictably varied. On platforms like Reddit's r/Costco subreddit and Twitter, threads are buzzing with discussions. Some lament the loss of the churro, sharing fond memories of dipping it in soft-serve ice cream or enjoying it as a post-shopping ritual with kids. "The churro was the perfect crunchy, sweet treat—why fix what isn't broken?" one user posted. Others are more optimistic, eager to try the new cookie. "If it's anything like their bakery cookies, this could be a game-changer," another commented. There's even a petition circulating online to bring back the churro, though it's unlikely to sway Costco's decision given the company's data-driven approach.

From a business perspective, this change could be a savvy move. Introducing new items keeps the menu dynamic and encourages repeat visits. Analysts point out that baked goods like cookies have longer shelf lives and simpler preparation methods than fried items, potentially reducing waste and labor costs. Moreover, with chocolate prices fluctuating due to global supply issues, Costco's bulk-buying power allows it to source high-quality ingredients affordably, passing savings to customers. This aligns with broader retail trends where companies like Walmart and Sam's Club are also innovating their in-store dining to compete for consumer dollars.

Looking ahead, this summer's menu tweak might be just the beginning of more changes at Costco food courts. Rumors swirl about potential additions like plant-based options or seasonal specials to cater to diverse tastes. The company has experimented with items like acai bowls and turkey sandwiches in select locations, testing the waters for nationwide rollouts. For now, the focus is on the cookie's debut, which could either solidify its place as a new staple or prompt further adjustments based on sales feedback.

In Chicago, where Costco warehouses are a staple for everything from bulk toilet paper to holiday feasts, this change adds a layer of local flavor to the story. Shoppers in the area, dealing with the city's humid summers, might appreciate the cookie as a portable, non-melting alternative to ice cream or churros. Community events, like back-to-school shopping rushes or holiday preparations, often include a food court stop, making these menu items more than just food—they're part of the social fabric.

Ultimately, Costco's decision reflects the delicate balance between tradition and innovation in retail. While the churro's exit may leave a cinnamon-scented void for some, the arrival of the double chocolate chunk cookie opens the door to new indulgences. As summer approaches, members across the country—and especially in the Midwest—will be watching closely to see how this sweet swap plays out. Whether it becomes a hit or a miss, one thing is certain: Costco's food court remains a testament to the power of affordable, comforting eats in an ever-changing world.

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Read the Full NBC Chicago Article at:
[ https://www.nbcchicago.com/news/local/costco-to-make-major-change-in-food-courts-this-summer/3794213/ ]

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