'Here to serve': New Coastal Carolina president speaks to media for first time

Published in Food and Wine on Sunday, August 3rd 2025 at 2:25 GMT by WBTW Myrtle Beach
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CONWAY, S.C. (WBTW) James Winebrake stepped into the role of Coastal Carolina University President just weeks ago, and he says he's excited and honored to be working with Teal Nation. Winebrake is only the fourth university president in CCU history. He spoke to the media for the first time this week about his term [ ]

Coastal Carolina University President Michael T. Benson Reflects on Leadership, Service, and the Future of Higher Education

In a candid and wide-ranging discussion, Michael T. Benson, the president of Coastal Carolina University (CCU), shared his insights on the evolving landscape of higher education, the importance of community service, and the unique challenges and opportunities facing institutions like his in the coastal region of South Carolina. Benson, who has led CCU since 2020, emphasized the university's commitment to fostering a culture of service among its students, faculty, and staff, drawing from his own experiences and the institution's storied history. This conversation highlights how CCU is positioning itself as a beacon of accessibility, innovation, and community engagement in an era marked by rapid societal changes.

Benson began by reflecting on his path to the presidency. A seasoned administrator with prior leadership roles at institutions such as Eastern Kentucky University and Snow College, Benson described his arrival at CCU as a "homecoming of sorts." He noted the university's rapid growth since its founding in 1954 as an extension of the College of Charleston, evolving into an independent public university in 1993. Today, CCU boasts over 10,000 students and is renowned for its marine science programs, business school, and athletic achievements, particularly in baseball, where the Chanticleers won the College World Series in 2016. Benson stressed that this growth is not just numerical but qualitative, rooted in a mission to serve the underserved populations of the Grand Strand region and beyond.

A central theme in Benson's remarks was the concept of "service" as a core pillar of CCU's identity. He elaborated on the university's "Serve Coastal" initiative, a program designed to integrate community service into the academic and extracurricular fabric of campus life. "Service isn't just an add-on; it's who we are," Benson stated. He recounted stories of students participating in coastal conservation efforts, such as beach cleanups and habitat restoration projects in partnership with local environmental groups. These activities, he argued, not only address pressing issues like climate change and erosion along South Carolina's coastline but also instill lifelong values in students. Benson shared an anecdote about a group of marine biology majors who volunteered with the South Carolina Department of Natural Resources to monitor sea turtle nesting sites, turning classroom knowledge into real-world impact.

Expanding on this, Benson discussed how service extends to economic development in the region. The Myrtle Beach area, known for its tourism-driven economy, faces challenges like workforce shortages and seasonal unemployment. CCU, under Benson's leadership, has ramped up partnerships with local businesses to provide internships, apprenticeships, and tailored degree programs in hospitality management, real estate, and tourism. "We're not just educating students; we're building the future workforce for our community," he said. He pointed to the university's E. Craig Wall Sr. College of Business Administration, which has seen enrollment surge due to its focus on practical, industry-aligned curricula. Benson also highlighted initiatives like the Coastal Accelerator Program, which supports student entrepreneurs in launching startups that address regional needs, such as sustainable tourism apps or eco-friendly hotel management tools.

Benson didn't shy away from addressing broader challenges in higher education. He spoke at length about the affordability crisis, noting that CCU has kept tuition rates competitive while expanding scholarship opportunities. "Access to education should not be a privilege," he asserted, referencing the university's high percentage of first-generation college students—over 40% of the student body. To combat this, CCU has implemented programs like the Chanticleer Scholars initiative, which provides financial aid, mentoring, and academic support to help these students succeed. Benson also touched on the mental health struggles exacerbated by the COVID-19 pandemic, praising the university's investment in counseling services and wellness programs. "We've seen a rise in anxiety and depression among students, and we're responding with compassion and resources," he explained.

On the topic of diversity and inclusion, Benson was particularly passionate. He described CCU's efforts to create a welcoming environment for students from all backgrounds, including underrepresented minorities and international students. The university's Office of Diversity, Equity, and Inclusion has launched workshops, cultural events, and bias training programs. Benson shared a personal commitment to these values, drawing from his own experiences growing up in a diverse community. "Higher education must reflect the world we live in," he said, citing statistics showing steady increases in enrollment from Hispanic and African American students. He also mentioned collaborations with historically Black colleges and universities (HBCUs) in the region to foster joint research and exchange programs.

Athletics played a prominent role in Benson's vision for CCU. As a former athlete himself, he views sports as a vehicle for building school spirit and attracting talent. The 2016 baseball championship remains a point of pride, but Benson is focused on expanding success across all programs. He discussed investments in facilities, such as the new Stevens Tennis Complex and upgrades to Brooks Stadium, which not only enhance competitive edges but also serve as community venues for events. "Athletics bring people together and put our university on the national map," he noted, while emphasizing the academic achievements of student-athletes, who maintain a collective GPA above 3.0.

Looking to the future, Benson outlined ambitious goals for CCU. He envisions expanding online and hybrid learning options to reach non-traditional students, such as working adults in the hospitality sector. Sustainability is another key focus, with plans for solar energy installations on campus and research into resilient coastal infrastructure. Benson also addressed the role of technology in education, advocating for AI integration in classrooms while cautioning against over-reliance. "Technology should enhance, not replace, human connection," he warned.

In terms of global engagement, Benson highlighted CCU's study abroad programs, which have sent students to over 20 countries, fostering cross-cultural understanding. He shared a story of a group that traveled to Costa Rica for environmental studies, returning with innovative ideas for local conservation. Domestically, the university is strengthening ties with K-12 schools through outreach programs that introduce high schoolers to STEM fields, particularly in underserved rural areas.

Benson's leadership style, he revealed, is influenced by mentors and historical figures in education. He cited influences like John Dewey's emphasis on experiential learning and his own experiences under previous university presidents. "Leadership is about listening and empowering others," he said, describing regular town hall meetings where he engages directly with students and faculty.

Challenges remain, Benson acknowledged. Funding constraints from state budgets, competition from larger universities, and the impacts of natural disasters like hurricanes pose ongoing threats. Yet, he remains optimistic, pointing to CCU's resilience. "We've weathered storms—literally and figuratively—and come out stronger," he quipped.

In closing, Benson reiterated the transformative power of education. "At Coastal Carolina, we're not just granting degrees; we're changing lives and serving our community," he said. His vision paints a picture of a university deeply intertwined with its surroundings, committed to service, innovation, and inclusivity. As CCU continues to grow, Benson's leadership suggests a bright future, one where education serves as a catalyst for personal and communal advancement.

This discussion underscores the multifaceted role of university presidents in navigating modern higher education. Through service-oriented programs, strategic partnerships, and a focus on student success, Benson is steering CCU toward a model that could inspire other regional institutions. As the coastal region evolves, so too does the university, ensuring it remains a vital force in education and community development. (Word count: 1,048)

Read the Full WBTW Myrtle Beach Article at:
[ https://www.yahoo.com/news/articles/serve-coastal-carolina-president-speaks-213424351.html ]

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