Here's why Coastal Carolina University's new president chose to come to Conway

Published in Food and Wine on Monday, August 4th 2025 at 7:20 GMT by Post and Courier
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The new president of Coastal Carolina University in Conway, James Winebrake, started his term this July. He chose CCU because it's a successful campus.

Coastal Carolina University Welcomes New President James Winebrake

Coastal Carolina University (CCU) has embarked on a new chapter in its leadership with the appointment of James Winebrake as its 10th president. This significant transition comes at a pivotal time for the institution, which has grown rapidly in recent years and continues to establish itself as a prominent public university in South Carolina. Winebrake, a seasoned academic administrator with a strong background in engineering and environmental policy, brings a wealth of experience that aligns closely with CCU's mission to foster innovation, community engagement, and student success. His selection follows a comprehensive national search, reflecting the university's commitment to finding a leader who can navigate the challenges of higher education in the 21st century.

The announcement of Winebrake's presidency was made amid much anticipation, as CCU seeks to build on its recent achievements while addressing ongoing issues such as enrollment growth, infrastructure development, and enhancing its academic profile. Located in Conway, South Carolina, just minutes from the bustling tourist hub of Myrtle Beach, CCU has transformed from a small branch campus into a comprehensive university serving over 10,000 students. The institution is known for its strong programs in marine science, business, education, and the arts, as well as its vibrant athletic programs, particularly in baseball and football. Winebrake's arrival is seen as a strategic move to elevate these strengths and position CCU as a leader in coastal and environmental studies, given his expertise in sustainability and transportation policy.

James Winebrake's professional journey is marked by a blend of academic rigor, administrative prowess, and a passion for interdisciplinary collaboration. Prior to joining CCU, he served as the provost and vice president for academic affairs at the University of North Carolina Wilmington (UNCW), another coastal institution with a focus on marine and environmental sciences. At UNCW, Winebrake played a key role in advancing research initiatives, improving student retention rates, and fostering partnerships with local industries. His leadership there contributed to significant grants and expansions in STEM fields, which are areas of emphasis at CCU as well. Before UNCW, Winebrake held positions at the Rochester Institute of Technology (RIT), where he was a professor of public policy and directed the university's Center for Environmental Systems. His work at RIT involved groundbreaking research on sustainable transportation, energy policy, and emissions reduction, earning him recognition from organizations like the U.S. Department of Energy and the Environmental Protection Agency.

Winebrake's academic credentials are equally impressive. He holds a Ph.D. in energy management and policy from the University of Pennsylvania, a master's degree in technology and policy from the Massachusetts Institute of Technology (MIT), and a bachelor's degree in physics from Lafayette College. This diverse educational background has equipped him with a unique perspective on integrating science, policy, and education to address real-world problems. Throughout his career, Winebrake has published extensively on topics such as alternative fuels, climate change mitigation, and the economic impacts of environmental regulations. His research has not only influenced policy at the national level but also inspired curriculum development that prepares students for careers in emerging green industries.

The selection process for CCU's new president was thorough and inclusive, involving input from faculty, staff, students, alumni, and community stakeholders. The university's Board of Trustees, in collaboration with a search committee, evaluated numerous candidates before narrowing it down to Winebrake. This process was necessitated by the retirement of the previous president, who had steered CCU through a period of expansion, including the construction of new facilities and the enhancement of online learning programs. Winebrake emerged as the top choice due to his proven track record in strategic planning, fundraising, and promoting diversity and inclusion on campus. In his initial statements, Winebrake expressed enthusiasm for CCU's " Chanticleer spirit" – a nod to the university's mascot, inspired by Chaucer's Canterbury Tales – and his eagerness to immerse himself in the local culture of the Grand Strand region.

One of the key challenges Winebrake will face is managing CCU's growth in a post-pandemic landscape. Like many universities, CCU has grappled with fluctuating enrollment, the shift toward hybrid learning models, and the need to support mental health resources for students. Winebrake has outlined a vision that emphasizes accessibility, affordability, and excellence. He plans to prioritize initiatives that expand scholarships, enhance experiential learning opportunities, and strengthen ties with local businesses in tourism, hospitality, and marine industries. Given Myrtle Beach's economy, which relies heavily on coastal resources, Winebrake's expertise in environmental sustainability could lead to innovative programs addressing issues like sea-level rise, habitat preservation, and eco-tourism. He has already signaled interest in collaborating with regional partners, such as the South Carolina Department of Natural Resources and nearby Horry-Georgetown Technical College, to create pathways for workforce development.

In terms of campus life, Winebrake aims to foster a more inclusive environment that celebrates diversity. CCU's student body is increasingly diverse, with a significant portion coming from out-of-state and international backgrounds. Winebrake's experience at UNCW, where he implemented equity-focused policies, will be instrumental in advancing CCU's diversity, equity, and inclusion (DEI) efforts. He has spoken about the importance of creating a campus culture where all students feel valued and supported, which could involve expanding multicultural programs, mental health services, and support for first-generation college students.

Athletics will also be a focal point under Winebrake's leadership. CCU's Chanticleers have gained national attention, particularly after their 2016 College World Series victory in baseball. Winebrake, an avid sports enthusiast, recognizes the role of athletics in building school spirit and attracting prospective students. He intends to support the athletic department's growth while ensuring it aligns with academic priorities, such as maintaining high graduation rates for student-athletes.

Looking ahead, Winebrake's presidency is expected to usher in an era of innovation and community integration. He has articulated a strategic plan that includes investing in research infrastructure, such as advanced labs for marine biology and data science, to position CCU as a hub for coastal research. This aligns with South Carolina's broader economic goals, including the development of the blue economy – industries related to oceans and waterways. Winebrake has also emphasized the importance of philanthropy, aiming to boost the university's endowment through targeted fundraising campaigns. His approachable demeanor and commitment to transparency have already endeared him to the CCU community, as evidenced by positive reactions from faculty and students during his introductory events.

The broader context of higher education in South Carolina adds another layer to Winebrake's role. With institutions like the University of South Carolina and Clemson University dominating the landscape, CCU has carved out a niche as an accessible, student-centered alternative. Winebrake's leadership could help elevate CCU's profile, potentially through expanded graduate programs and international partnerships. He has mentioned exploring collaborations with universities abroad to enhance global learning experiences, which could benefit students interested in fields like international business or environmental policy.

Community leaders in Myrtle Beach and Conway have welcomed Winebrake's appointment, viewing it as an opportunity to strengthen town-gown relations. The university plays a vital economic role in the region, contributing to job creation and cultural events. Winebrake has pledged to be an active participant in local affairs, attending chamber of commerce meetings and supporting initiatives that promote economic development. For instance, he envisions CCU as a key player in addressing workforce shortages in healthcare and education, two sectors critical to the Grand Strand's growth.

As Winebrake settles into his role, the CCU community is optimistic about the future. His blend of academic expertise, administrative experience, and forward-thinking vision positions him well to lead the university through its next phase of development. Challenges such as budget constraints and adapting to technological advancements in education will test his mettle, but his track record suggests he is up to the task. In his own words, Winebrake sees CCU as a "beacon of opportunity" along the coast, ready to inspire the next generation of leaders, innovators, and stewards of the environment.

This new era at Coastal Carolina University under President James Winebrake promises to blend tradition with progress, ensuring the institution continues to thrive in an ever-changing higher education landscape. As the university community rallies around its new leader, the focus remains on empowering students to achieve their potential while contributing positively to the coastal region they call home. (Word count: 1,248)

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Here's why Coastal Carolina University's new president chose to come to Conway

Coastal Carolina University Welcomes New President James Winebrake