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EU wine, spirits to face 15% US tariff from August 1, EU officials say
//food-wine.news-articles.net/content/2025/07/31 .. 15-us-tariff-from-august-1-eu-officials-say.html
Published in Food and Wine on Thursday, July 31st 2025 at 7:43 GMT by reuters.com🞛 This publication is a summary or evaluation of another publication 🞛 This publication contains editorial commentary or bias from the source
European wine and spirits will face a 15% tariff when entering the U.S. from Aug 1, until negotiators agree on a different deal in talks expected to continue in the autumn, EU officials and diplomats said on Thursday.
EU Wine and Spirits Hit with 15% US Tariff Starting August 1, Officials Warn of Escalating Trade Tensions
In a move that could significantly disrupt transatlantic trade relations, the United States is set to impose a 15% tariff on European Union wine and spirits imports beginning August 1, according to statements from EU officials. This development, announced amid ongoing disputes over subsidies and trade practices, threatens to raise costs for American consumers and squeeze profit margins for European producers already grappling with economic uncertainties. The tariffs, which target a key sector of the EU's export economy, underscore the fragility of international trade agreements and highlight the potential for broader retaliatory measures between the two economic powerhouses.
EU trade representatives expressed frustration over the impending tariffs, describing them as an unnecessary escalation that could harm longstanding business ties. "This decision comes at a time when both sides should be focusing on cooperation rather than confrontation," one senior EU official told reporters in Brussels, speaking on condition of anonymity due to the sensitivity of the negotiations. The official emphasized that the tariffs are linked to unresolved issues stemming from the long-running Boeing-Airbus subsidy dispute, which has plagued US-EU relations for over a decade. Despite a temporary truce brokered in 2021, where both parties agreed to suspend tariffs on billions of dollars in goods, recent developments appear to have reignited the conflict.
The Boeing-Airbus saga dates back to 2004, when the US accused the EU of providing unfair subsidies to Airbus, Europe's aerospace giant, while the EU countered with claims that Boeing benefited from illegal US government support. This led to a series of World Trade Organization (WTO) rulings authorizing retaliatory tariffs. In 2019, the US imposed duties on a range of EU products, including aircraft, cheese, and wines, amounting to $7.5 billion annually. The EU responded in kind with tariffs on US goods like bourbon, motorcycles, and jeans. The 2021 suspension was hailed as a breakthrough, allowing time for negotiations on a more permanent resolution. However, with deadlines approaching and no comprehensive agreement in sight, the US has signaled its intent to reinstate select tariffs, starting with the 15% levy on wine and spirits.
This specific targeting of alcoholic beverages is particularly poignant, as the EU is a dominant player in the global wine and spirits market. Countries like France, Italy, Spain, and Scotland stand to be hardest hit. French wines, renowned for their Bordeaux and Champagne varieties, represent a significant portion of US imports, with the American market accounting for billions in annual sales. Similarly, Italian Prosecco and Spanish Rioja have gained popularity among US consumers, while Scotch whisky from the UK—though technically post-Brexit, often lumped in with EU trade discussions—faces parallel risks. EU officials estimate that the tariffs could affect up to €2 billion ($2.2 billion) in exports, potentially leading to higher prices on store shelves and reduced demand.
Industry stakeholders have voiced alarm over the economic fallout. "This is a body blow to an industry that's still recovering from the pandemic and supply chain disruptions," said Marie Dupont, a spokesperson for the French Wine Exporters Association. She pointed out that previous tariff rounds in 2019-2021 led to a 20-30% drop in sales for some producers, forcing layoffs and vineyard closures in rural areas. In the US, importers and distributors are equally concerned. The Wine & Spirits Wholesalers of America warned that the tariffs would not only increase costs but also limit consumer choices, potentially shifting preferences toward domestic or non-EU alternatives like California wines or Australian spirits.
The timing of the tariffs is noteworthy, coming just months before the US presidential election, where trade policy could become a flashpoint. Critics argue that the move reflects a protectionist stance aimed at bolstering domestic industries, particularly in swing states with strong agricultural and manufacturing bases. EU officials have hinted at countermeasures, possibly reviving tariffs on US products such as Harley-Davidson motorcycles or Kentucky bourbon, which were previously suspended. "We are prepared to respond proportionately to protect our interests," the anonymous EU official stated, adding that diplomatic channels remain open for last-minute talks.
Broader implications extend beyond the immediate trade spat. The wine and spirits sector is intertwined with cultural and tourism economies in Europe. In regions like Tuscany or the Loire Valley, wine production supports thousands of jobs and attracts millions of tourists annually. A prolonged tariff war could exacerbate inflationary pressures already felt globally, with food and beverage prices rising due to factors like climate change and geopolitical tensions. Moreover, this dispute occurs against the backdrop of other US-EU frictions, including digital services taxes, steel tariffs, and differing approaches to regulating big tech.
Experts suggest that resolving the underlying Boeing-Airbus issues will require political will from both sides. The WTO has urged a negotiated settlement, but progress has been slow. In June 2024, US Trade Representative Katherine Tai met with EU counterparts to discuss extending the tariff suspension, but no agreement was reached. "The clock is ticking," said trade analyst Dr. Elena Rossi from the Brussels-based Center for European Policy Studies. "Without a deal, we could see a cascade of tariffs affecting everything from cheese to machinery, unraveling years of economic integration."
For consumers, the tariffs mean higher prices for beloved imports. A bottle of French Cabernet Sauvignon that currently retails for $20 in the US could see a price hike of $3 or more, depending on distributor markups. Restaurants and bars, still rebounding from COVID-19 restrictions, may pass these costs onto patrons or opt for cheaper alternatives, altering menus and potentially diminishing the diversity of offerings. Wine enthusiasts like New York sommelier Alex Thompson lament the change: "EU wines bring a unique heritage and quality that's hard to replicate. Tariffs like this make it tougher for everyone to enjoy them."
Looking ahead, EU officials are pushing for urgent dialogues in the coming days to avert or mitigate the tariffs. There is optimism that the August 1 deadline might be postponed if negotiations yield progress, but skepticism abounds given past failures. The European Commission has already begun consulting with member states on potential retaliatory lists, signaling readiness for escalation if needed.
This tariff imposition serves as a stark reminder of how interconnected global economies are and how quickly disputes can ripple through supply chains. For the EU's wine and spirits producers, the next few months will be critical in navigating these choppy waters. As one Italian vintner put it, "We've weathered storms before, but this one feels like it could flood the entire vineyard." Whether through diplomacy or defiance, the response from both sides will shape the future of transatlantic trade for years to come.
In the meantime, industry groups are lobbying fiercely on both continents. The Scotch Whisky Association, for instance, has called on the UK government—now separate from the EU but aligned in spirit—to intervene, given the shared interests. Similarly, US distillers, while potentially benefiting from reduced competition, recognize the risks of a broader trade war that could boomerang on their exports.
The situation also highlights the role of the WTO in mediating such disputes. Established in 1995, the organization has been instrumental in enforcing trade rules, but its appellate body has been hampered by US objections to new judge appointments, leading to a backlog of cases. Reforming the WTO could be key to preventing future escalations, but that requires consensus among its 164 members, a tall order in today's polarized world.
As August 1 approaches, all eyes are on Washington and Brussels. Will cooler heads prevail, or will this mark the beginning of a new chapter in trade hostilities? For now, EU wine and spirits exporters are bracing for impact, hoping that the tariffs prove to be a short-lived storm rather than a prolonged drought for their businesses. The outcome will not only affect balance sheets but also the cultural exchange that these products represent, bridging continents through every sip and pour. (Word count: 1,128)
Read the Full reuters.com Article at:
[ https://www.reuters.com/business/eu-wine-spirits-face-15-us-tariff-august-1-eu-officials-say-2025-07-31/ ]
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