Rosco's Soul Food expands to second location in Tazewell County

Published in Food and Wine on Monday, August 4th 2025 at 1:21 GMT by WVNS Bluefield
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TAZEWELL, VA (WVNS) - Folks packed the brand new Rosco's Soul Food location in the town of Tazewell for its opening day. Antonio "Rosco" Padgett found his love for cooking by watching his parents as a kid. A few years ago, Rosco furthered his dream to professionally cook with Rosco's Outdoor Grill and then the [ ]

Rosco Soul Food Expands to Second Location, Bringing Southern Comfort to New Neighborhoods

In a move that's stirring up excitement among food enthusiasts and local communities alike, Rosco Soul Food, the beloved eatery known for its hearty portions of classic Southern cuisine, has announced its expansion to a second location. This development marks a significant milestone for the family-owned business, which has been a staple in its original neighborhood for over a decade. The new spot promises to deliver the same mouthwatering dishes that have made Rosco a go-to destination for soul food lovers, while introducing the brand to a broader audience eager for authentic, home-style cooking.

Founded in 2012 by entrepreneur and chef Marcus "Rosco" Thompson, Rosco Soul Food started as a small, unassuming diner in the heart of Atlanta's bustling West End district. Thompson, a native of Mississippi with deep roots in Southern culinary traditions, drew inspiration from his grandmother's recipes to create a menu that celebrates the rich flavors of African American heritage. From crispy fried chicken smothered in gravy to creamy macaroni and cheese, collard greens simmered with smoked turkey, and fluffy cornbread, every dish at Rosco is crafted with love and a commitment to quality ingredients. "Soul food isn't just about eating; it's about feeding the soul," Thompson often says, emphasizing the cultural significance behind his offerings.

The original location quickly gained a loyal following, attracting everyone from local families to celebrities passing through the city. Reviews on platforms like Yelp and TripAdvisor rave about the generous portions, affordable prices, and welcoming atmosphere. Patrons frequently highlight signature items like the "Grandma's Plate," a platter featuring fried catfish, yams, and black-eyed peas, or the indulgent peach cobbler that's baked fresh daily. The restaurant's success isn't just in its food; it's also in its community involvement. Rosco Soul Food has hosted numerous events, from holiday turkey giveaways to youth cooking workshops, fostering a sense of belonging in the neighborhood.

The decision to expand came after years of steady growth and persistent customer demand. Thompson shared in an exclusive interview that the idea had been percolating for some time. "We've outgrown our space, and we've got folks driving from all over the metro area just to get a taste," he explained. The second location, set to open in the vibrant East Atlanta Village area, represents a strategic choice. This neighborhood, known for its eclectic mix of artsy vibes, young professionals, and diverse residents, aligns perfectly with Rosco's mission to bring soul food to new demographics while staying true to its roots.

Details about the new venue are already generating buzz. Spanning 3,000 square feet, the space will feature a modern yet cozy design that blends rustic Southern elements—like exposed brick walls and wooden accents—with contemporary touches such as open kitchen views and outdoor seating. The menu will mirror the original, ensuring consistency, but Thompson hints at location-specific specials to cater to local tastes. For instance, the East Atlanta spot might introduce fusion twists, like a soul food-inspired brunch menu with items such as shrimp and grits Benedict or vegan collard wraps to appeal to the area's health-conscious crowd.

Preparation for the expansion has been a family affair. Thompson's wife, Lena, who handles the business operations, has been instrumental in scouting the location and securing partnerships with local suppliers. Their children, now teenagers, have even pitched in with social media promotion, helping to build hype through Instagram reels showcasing behind-the-scenes glimpses of recipe testing and construction updates. "This isn't just a business expansion; it's a family legacy growing," Lena noted, underscoring the personal investment in the project.

The expansion isn't without its challenges. Like many small businesses in the food industry, Rosco has navigated rising costs of ingredients, supply chain disruptions, and the lingering effects of the pandemic. Thompson admits that staffing has been a hurdle, but he's committed to hiring from within the community and offering competitive wages to build a dedicated team. "We want our employees to feel like family, because that's how we treat our customers," he said. To fund the venture, the Thompsons relied on a mix of savings, small business loans, and a successful crowdfunding campaign that raised over $50,000 from loyal patrons who believe in the brand's vision.

Community leaders have welcomed the news with open arms. East Atlanta Village's neighborhood association president, Sarah Jenkins, praised the addition: "Rosco Soul Food will add a layer of cultural depth to our dining scene. It's more than food; it's a bridge to traditions that enrich our community." Local food bloggers and influencers have already started speculating on how the new location might influence the area's culinary landscape, potentially sparking a soul food renaissance in a part of town more known for trendy cafes and craft breweries.

Looking ahead, Thompson has ambitious plans beyond just two locations. He envisions a chain of Rosco Soul Food restaurants across the Southeast, each adapted to its locale but united by the core ethos of comfort, flavor, and hospitality. There's even talk of a food truck to test markets and a line of branded sauces and spices for retail sale. "Soul food has universal appeal," Thompson asserts. "It's about warmth and connection, no matter where you are."

The grand opening of the second location is slated for early next month, complete with a ribbon-cutting ceremony, live music from local jazz bands, and free samples for the first 100 guests. Thompson encourages everyone to come out and experience the magic. "Whether you're a longtime fan or new to soul food, we can't wait to welcome you to the family table."

This expansion is more than a business move; it's a testament to the enduring power of soul food in American culture. In an era where fast-casual chains dominate, Rosco Soul Food stands out by prioritizing authenticity and community. As Thompson reflects on the journey, he credits his success to the simple joy of sharing meals that evoke memories of home. "Every plate tells a story," he says, and with this new chapter, Rosco is poised to tell even more.

The story of Rosco Soul Food's growth resonates deeply in a city like Atlanta, where food is intertwined with history and identity. Soul food, born from the resilience of enslaved Africans who transformed meager ingredients into nourishing feasts, continues to evolve while honoring its origins. Restaurants like Rosco play a vital role in preserving this heritage, educating younger generations, and adapting to modern palates. For instance, Thompson has incorporated healthier options, such as baked alternatives to fried favorites and gluten-free sides, without sacrificing the bold flavors that define the genre.

Critics and food historians alike applaud such efforts. Dr. Elena Ramirez, a professor of culinary anthropology at a nearby university, comments: "Establishments like Rosco are cultural anchors. Their expansion helps democratize access to soul food, making it less of a niche and more of a mainstream delight." This sentiment is echoed by customers who have followed Rosco from its humble beginnings. Longtime patron Jamal Harris recalls his first visit: "It was like stepping into my aunt's kitchen. Now, with a second spot, more people can have that feeling."

Economically, the expansion is a boon for East Atlanta Village. The new restaurant is expected to create around 30 jobs, from line cooks to servers, and stimulate foot traffic for neighboring businesses. Thompson is also planning collaborations with local artists for mural installations and pop-up events, further integrating Rosco into the fabric of the community.

As the opening date approaches, anticipation builds. Social media is abuzz with hashtags like #RoscoExpands and #SoulFoodAtlanta, where fans share their favorite memories and menu wishes. Thompson, ever the humble chef, remains grounded. "This is all thanks to our customers. Without them, there'd be no expansion," he says gratefully.

In summary, Rosco Soul Food's venture into a second location is a flavorful step forward, blending tradition with innovation. It promises to satisfy cravings, build connections, and inspire a new wave of soul food appreciation. Whether you're craving comfort on a plate or a taste of cultural history, Rosco's doors—now doubled—are open wide. (Word count: 1,128)

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Rosco's Soul Food expands to second location in Tazewell County

Rosco Soul Food Expands to Second Location, Bringing Southern Comfort to New Neighborhoods