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Flock Beer & Wine will 'take care of everybody and their family' at new Knoxville brewery


🞛 This publication is a summary or evaluation of another publication 🞛 This publication contains editorial commentary or bias from the source
"Would you guys want to open our own brewery?" Celia Winchester asked. Nine months later, it's happening. Everything to know about Flock in Knoxville:

Flock Beer & Wine Takes Flight: New Brewery Set to Replace Albright Grove on Sutherland Avenue in Knoxville
Knoxville's vibrant craft beer scene is poised for an exciting evolution as Flock Beer & Wine prepares to open its doors on Sutherland Avenue, stepping into the space formerly occupied by Albright Grove Brewing Company. This transition marks a fresh chapter for the location, blending innovative brewing techniques with a community-focused ethos that promises to elevate the local drinking experience. With plans to debut in early 2025, Flock aims to become a neighborhood staple, offering not just craft beers but also a selection of wines and a welcoming atmosphere that encourages gathering and connection.
The story begins with the closure of Albright Grove, a beloved spot that had served the Knoxville community since its inception in 2019. Albright Grove was known for its experimental brews, cozy taproom, and events that drew in locals and visitors alike. However, after five years of operation, the owners announced their decision to step back, citing a desire to pursue new ventures and the challenges of sustaining a small brewery in an increasingly competitive market. The announcement came as a surprise to many patrons, who had grown fond of the brewery's signature IPAs and seasonal sours. Social media was abuzz with tributes and well-wishes, reflecting the deep ties Albright Grove had forged within the community.
Enter Flock Beer & Wine, a new venture spearheaded by a team of passionate entrepreneurs with roots in Knoxville's food and beverage industry. Leading the charge is co-founder Emily Hargrove, a former sommelier who has spent years curating wine lists for upscale restaurants in the area. Partnering with her is brewmaster Alex Rivera, whose background includes stints at prominent East Tennessee breweries where he honed his skills in crafting balanced, flavorful beers. Rounding out the core team is marketing expert Jordan Lee, who brings experience from the hospitality sector and a vision for making Flock a hub for social events.
In an exclusive interview, Hargrove shared the inspiration behind Flock. "We wanted to create a space that feels like a flock – a group coming together, sharing stories, and enjoying great drinks," she explained. The name "Flock" evokes images of birds gathering, symbolizing community and migration, which ties into the migratory patterns of Knoxville's diverse population. This theme will be reflected in the brewery's branding, with avian-inspired artwork and decor that pays homage to East Tennessee's natural beauty.
The physical transformation of the Sutherland Avenue space is already underway. The 4,000-square-foot venue, which includes an indoor taproom and an outdoor patio, will undergo renovations to enhance its appeal. Expect modern updates like expanded seating areas, a sleek bar setup, and ambient lighting to create a warm, inviting ambiance. One key addition is a dedicated wine bar section, setting Flock apart from traditional breweries. "We're not just about beer," Rivera noted. "We want to offer something for everyone – from hopheads to wine enthusiasts. Our wine selection will focus on small-batch producers, many from sustainable vineyards, complementing our house-brewed beers."
Speaking of beers, Flock's lineup promises innovation while honoring classic styles. Rivera plans to start with a core selection of six flagship brews, including a crisp pilsner, a hazy New England IPA, and a robust stout infused with local coffee beans. Seasonal rotations will incorporate regional ingredients, such as fruits from nearby orchards or herbs from Knoxville's urban farms. "Sustainability is at our core," Rivera emphasized. "We'll source locally whenever possible and aim for eco-friendly brewing practices, like water conservation and waste reduction." This approach aligns with growing consumer demand for environmentally conscious businesses, especially in a city like Knoxville, where outdoor recreation and nature appreciation are integral to the lifestyle.
Beyond beverages, Flock is committed to fostering community engagement. The team envisions hosting a variety of events, from trivia nights and live music performances to wine tastings and beer-pairing dinners. Collaborations with local food trucks and artisans will be a regular feature, turning the brewery into a multifaceted venue. "We see Flock as more than a place to drink; it's a place to connect," Lee said. Plans include partnerships with nearby businesses on Sutherland Avenue, such as cafes and shops, to boost the corridor's economic vitality. This street, already home to a mix of eateries and services, could see a resurgence with Flock's arrival, potentially drawing more foot traffic and supporting the area's growth.
The transition from Albright Grove hasn't been without its emotional weight. Former patrons have expressed mixed feelings, with some lamenting the loss of a familiar haunt while others are optimistic about the new energy Flock will bring. "Albright Grove was special, but change can be good," shared regular customer Sarah Jenkins. "I'm excited to try what Flock has to offer – especially the wine angle, which is a nice twist." The Flock team has been mindful of this sentiment, reaching out to Albright Grove's loyalists through social media and inviting them to preview events.
Financially, launching Flock represents a significant investment. The team secured funding through a combination of personal savings, small business loans, and a successful crowdfunding campaign that raised over $50,000 from enthusiastic supporters. This grassroots support underscores the community's eagerness for new ventures in Knoxville's craft scene, which has exploded in recent years. From downtown staples like Alliance Brewing to suburban gems, the city boasts over a dozen breweries, each contributing to a tapestry of flavors and experiences. Flock's addition could further solidify Knoxville's reputation as a beer destination, attracting tourists from across the Southeast.
Looking ahead, the grand opening is slated for March 2025, timed to coincide with the warmer weather that encourages outdoor gatherings. In the lead-up, Flock will tease its menu through pop-up events and social media updates, building anticipation. Hargrove hinted at special opening-week promotions, including limited-edition brews and merchandise giveaways. "We want our launch to feel like a celebration of Knoxville," she said.
This shift on Sutherland Avenue is emblematic of broader trends in the craft beer industry, where adaptability and innovation are key to survival. As older establishments evolve or make way for new ones, places like Flock represent the next generation – blending tradition with fresh ideas. For Knoxville residents, it means another spot to unwind, discover new tastes, and build memories.
In a city that prides itself on its Southern hospitality and entrepreneurial spirit, Flock Beer & Wine is poised to soar. Whether you're a beer aficionado, a wine lover, or simply someone seeking a friendly atmosphere, this new brewery promises to be a welcome addition to the flock. As the doors open, it will be fascinating to see how it integrates into the fabric of Knoxville's dynamic food and drink landscape, potentially inspiring even more growth in the years to come.
The journey from Albright Grove to Flock highlights the cyclical nature of business, where endings pave the way for new beginnings. With a focus on quality, community, and creativity, Flock is not just replacing a brewery; it's reimagining what a gathering space can be in modern Knoxville. As the team finalizes preparations, the excitement is palpable – a testament to the enduring appeal of craft beverages and the bonds they foster.
Read the Full Knoxville News Sentinel Article at:
[ https://www.knoxnews.com/story/entertainment/dining/2025/07/28/flock-beer-wine-a-new-knoxville-brewery-replacing-albright-grove-on-sutherland-avenue/85281982007/ ]