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'Natural' Means Nothing: The Revolt Against Greenwashing in Wine

Jesse Katz, the founder of Aperture Cellars, discusses the concept of regenerative winemaking in an interview with Observer. He emphasizes the importance of sustainable practices in viticulture to combat climate change and ensure the future of wine production. Katz explains that regenerative winemaking goes beyond sustainability by actively improving the health of the soil, ecosystem, and community. He highlights the use of cover crops, composting, and minimal intervention in the vineyard to enhance biodiversity and soil vitality. Katz also touches on the challenges posed by climate change, such as shifting growing seasons and increased weather variability, and stresses the need for the wine industry to adapt and innovate. He believes that by adopting regenerative practices, wineries can produce high-quality wines while contributing positively to the environment and setting a standard for other industries to follow.

Read the Full observer Article at:
[ https://observer.com/2025/05/jesse-katz-on-regenerative-winemaking-climate-change-and-the-future-of-wine/ ]