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Fox Sets Table for Food Advertising With New 'Bite'


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  Fox wants to take a new chomp of ad dollars tied to food and food services with a new initiative called "Bite of Fox"

The article from Variety discusses a new advertising campaign by Fox featuring celebrity chef Gordon Ramsay, titled "Bite." The campaign aims to promote Fox's food-related programming and Ramsay's various shows on the network. In the advertisement, Ramsay humorously interacts with different food items, showcasing his signature style and wit. The campaign is part of Fox's broader strategy to strengthen its brand identity around food content, leveraging Ramsay's popularity to attract viewers. The "Bite" ad is set to air across multiple platforms, including television and social media, to maximize its reach and impact.

Read the Full Variety Article at:
[ https://variety.com/2025/tv/news/fox-gordon-ramsay-food-advertising-bite-1236358716/ ]

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