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Tequila Takes Largest Revenue Share Of The Wine & Spirits Market

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Tequila was the only spirit category to show net growth in the first quarter of 2025 and for the rolling 12 months, and is now, by revenue, the largest spirits category.
In an article by Joe Micallef published on Forbes on May 3, 2025, it is reported that tequila has surpassed other spirits to claim the largest revenue share in the wine and spirits market. The article highlights the significant growth of the tequila category, driven by increasing consumer demand for premium and super-premium tequila brands. This shift is attributed to changing consumer preferences towards more sophisticated and diverse drinking experiences. The piece also discusses the impact of this trend on the overall market dynamics, noting that tequila's rise has influenced marketing strategies and product development within the industry. Additionally, the article touches on the cultural and economic factors contributing to tequila's success, including its strong presence in both domestic and international markets.

Read the Full Forbes Article at:
[ https://www.forbes.com/sites/joemicallef/2025/05/03/tequila-takes-largest-revenue-share-of-the-wine--spirits-market/ ]