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How One California Winery Is Reinventing Wine Clubs For Millennials And Gen Z

  Copy link into your clipboard //food-wine.news-articles.net/content/2025/06/02 .. enting-wine-clubs-for-millennials-and-gen-z.html
  Print publication without navigation Published in Food and Wine on by Forbes
          🞛 This publication is a summary or evaluation of another publication 🞛 This publication contains editorial commentary or bias from the source
Traditional wine clubs are losing traction with younger consumers, who increasingly seek flexible, customizable options that align with modern spending habits and lifestyles.
The article from Forbes, published on June 2, 2025, discusses how a California winery is adapting its wine club model to appeal to Millennials and Gen Z. The winery, named "Vineyard Innovations," has introduced a subscription service that emphasizes personalization, sustainability, and digital engagement. Members receive curated wine selections based on their taste preferences, which are determined through an interactive online quiz. Additionally, the winery uses eco-friendly packaging and offers virtual tastings and educational content to enhance the member experience. This approach not only caters to the values and lifestyles of younger consumers but also aims to build a community around the brand, setting a new standard for wine clubs in the industry.

Read the Full Forbes Article at:
[ https://www.forbes.com/sites/rachelking/2025/06/02/how-one-california-winery-is-reinventing-wine-clubs-for-millennials-and-gen-z/ ]