How One California Winery Is Reinventing Wine Clubs For Millennials And Gen Z

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How One California Winery Is Reinventing Wine Clubs For Millennials And Gen Z

//food-wine.news-articles.net/content/2025/06/02 .. enting-wine-clubs-for-millennials-and-gen-z.html

Published in Food and Wine on Monday, June 2nd 2025 at 7:08 GMT by Forbes

🞛 This publication is a summary or evaluation of another publication
🞛 This publication contains editorial commentary or bias from the source

Traditional wine clubs are losing traction with younger consumers, who increasingly seek flexible, customizable options that align with modern spending habits and lifestyles.

2025-06-02 312 x 208 / 93143 Bytes

The article from Forbes, published on June 2, 2025, discusses how a California winery is adapting its wine club model to appeal to Millennials and Gen Z. The winery, named "Vineyard Innovations," has introduced a subscription service that emphasizes personalization, sustainability, and digital engagement. Members receive curated wine selections based on their taste preferences, which are determined through an interactive online quiz. Additionally, the winery uses eco-friendly packaging and offers virtual tastings and educational content to enhance the member experience. This approach not only caters to the values and lifestyles of younger consumers but also aims to build a community around the brand, setting a new standard for wine clubs in the industry.

Read the Full Forbes Article at:
[ https://www.forbes.com/sites/rachelking/2025/06/02/how-one-california-winery-is-reinventing-wine-clubs-for-millennials-and-gen-z/ ]