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Why chicken is the latest battleground in fast food | CNN Business

For a chain that focuses mostly on hamburgers and fries, it's chicken that's giving McDonald's its biggest area of growth.
The article from CNN dated May 3, 2025, discusses the intensifying competition among fast-food chains to dominate the chicken menu segment. Major players like KFC, Popeyes, and Chick-fil-A are continuously innovating with new chicken offerings, ranging from sandwiches to nuggets, to capture a larger market share. The piece highlights how these chains are not only focusing on taste and quality but also on unique flavor profiles and limited-time offerings to attract customers. Additionally, the article touches on the impact of social media and food influencers in driving trends and consumer preferences in the fast-food chicken market.

Read the Full CNN Article at:
[ https://www.cnn.com/2025/05/03/food/chicken-menu-fast-food-competition ]