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New French Brand Aims To Build Bridges With Sancerre Wine

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Barbara Banke, president of Jackson Family Wines, fell in love with Sancerre, the Loire Valley's signature version of Sauvignon Blanc.
The article from Forbes, published on May 1, 2025, discusses the launch of a new French wine brand focused on Sancerre, a renowned wine region in the Loire Valley. The brand, named "Ponts de Sancerre," aims to build bridges between traditional French winemaking and modern, international markets by emphasizing sustainable practices and innovative marketing strategies. The initiative is led by a team of young, passionate winemakers who are committed to preserving the region's heritage while expanding its global reach. The brand's debut includes a series of events and tastings designed to introduce Sancerre wines to a broader audience, highlighting the unique terroir and the versatility of the wines produced in this area.

Read the Full Forbes Article at:
[ https://www.forbes.com/sites/jeanettehurt/2025/05/01/new-french-brand-aims-to-build-bridges-with-sancerre-wine/ ]