Food and Wine Food and Wine
Thu, April 24, 2025
Wed, April 23, 2025
Tue, April 22, 2025
Mon, April 21, 2025
Sun, April 20, 2025
Sat, April 19, 2025
Fri, April 18, 2025
Thu, April 17, 2025
Wed, April 16, 2025
Fri, April 11, 2025
Tue, March 25, 2025
[ Tue, Mar 25th ] - BBC
Farmers on the Frontline
Sun, March 9, 2025
Fri, March 7, 2025
Thu, March 6, 2025
Sat, February 8, 2025
Sun, December 22, 2024
Sat, December 21, 2024
Fri, December 20, 2024
Thu, December 19, 2024
Wed, December 18, 2024
Tue, December 17, 2024
Mon, December 16, 2024
Sun, December 15, 2024
Sat, December 14, 2024
Fri, December 13, 2024
Thu, December 12, 2024
Wed, December 11, 2024

Commission to propose new 'zero-alcohol' marketing term for wine


//food-wine.news-articles.net/content/2025/03/06 .. se-new-zero-alcohol-marketing-term-for-wine.html
Published in Food and Wine on Thursday, March 6th 2025 at 22:08 GMT by Euractiv   Print publication without navigation

  • A slate of terms to describe low-alcohol and no-alcohol wines is set to be unveiled by the European Commission in a bid to support the growing market segment, according to a draft regulation seen by Euractiv.

The European Commission is set to propose a new marketing term, "de-alcoholized wine," for wines that have had their alcohol content removed, aiming to clarify labeling and marketing standards within the EU. This initiative comes in response to the growing market for low and no-alcohol beverages, driven by health-conscious consumers and regulatory pressures. The term "de-alcoholized" would apply to wines with an alcohol content not exceeding 0.5% ABV, distinguishing them from traditional wines. This proposal seeks to address the current lack of specific EU regulations for such products, which has led to confusion and potential mislabeling. The move is part of a broader effort to adapt to consumer trends while ensuring transparency and protecting the integrity of wine as a product. The proposal will be discussed in the upcoming meeting of the EU's Committee of Permanent Representatives (Coreper) on 28 February.

Read the Full Euractiv Article at:
[ https://www.euractiv.com/section/agriculture-food/news/commission-to-propose-new-zero-alcohol-marketing-term-for-wine/ ]

Publication Contributing Sources