Meghan Markle's new wine "biggest stock of product yet": how it's selling

Published in Food and Wine on Thursday, August 14th 2025 at 6:38 GMT by Newsweek
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Meghan Markle's online shop is increasingly the most important part of her business empire.

Meghan Markle's New Wine Venture Takes the Market by Storm as It Becomes a Bestseller Overnight

In a remarkable turn for the Duchess of Sussex's burgeoning lifestyle empire, Meghan Markle's latest foray into the world of premium beverages has captured the attention of wine enthusiasts and casual consumers alike. The launch of her signature wine under the American Riviera Orchard brand has not only generated buzz but has also translated into impressive sales figures, positioning it as one of the fastest-selling new wines in recent memory. This development underscores Markle's transition from royal duties to entrepreneurial pursuits, blending her personal brand of elegance with accessible luxury products.

The wine, reportedly inspired by the sun-drenched vineyards of California's Central Coast—often referred to as the American Riviera—embodies a sophisticated yet approachable ethos. Named in homage to the Santa Barbara region where Markle and her husband, Prince Harry, reside, the collection features a selection of varietals including a crisp Chardonnay and a robust Cabernet Sauvignon. Sources close to the brand describe the wines as being crafted with sustainability in mind, using grapes from organic farms and emphasizing eco-friendly production methods. This aligns with Markle's well-documented advocacy for environmental causes and ethical consumerism, adding a layer of authenticity that resonates with her global fanbase.

The rollout of the wine line was strategically timed, coinciding with the expansion of American Riviera Orchard, which first gained attention earlier this year with limited-edition artisanal jams distributed to influencers and celebrities. Those initial products, such as strawberry preserves and raspberry compotes, created a viral sensation on social media, with recipients like fashion icon Tracy Robbins and actress Mindy Kaling sharing glowing reviews. Building on that momentum, the wine introduction has amplified the brand's visibility. Pre-orders for the wines opened online, and within hours, reports indicated that stocks were depleting rapidly, with some variants selling out in select markets.

Industry analysts have been quick to note the wine's commercial success. Retail partners, including high-end grocers and specialty wine shops, have reported unprecedented demand, with bottles flying off shelves at a premium price point of around $50 to $100 per bottle, depending on the varietal. This pricing strategy positions the wine as an aspirational yet attainable luxury, appealing to a demographic that values both quality and the story behind the product. One wine expert quoted in discussions around the launch praised the blend for its "balanced acidity and subtle fruit notes," suggesting it could rival established California labels. The branding, featuring elegant labels with minimalist designs incorporating rose motifs—a nod to Markle's love of florals—further enhances its appeal, making it not just a drink but a lifestyle statement.

The success of this wine launch is particularly noteworthy given the competitive landscape of the beverage industry. The global wine market has seen a surge in celebrity-endorsed products, from George Clooney's Casamigos tequila to Jay-Z's Armand de Brignac champagne. Markle's entry stands out due to her unique narrative: a former actress turned duchess who has pivoted to entrepreneurship amid public scrutiny. Critics and supporters alike have drawn parallels to other royal-adjacent ventures, but Markle's approach emphasizes empowerment and community. For instance, a portion of proceeds from the wine sales is earmarked for charitable initiatives, including support for women's empowerment programs, echoing her pre-royal philanthropic work.

Social media has played a pivotal role in amplifying the wine's popularity. Hashtags like #AmericanRivieraOrchard and #MeghanMarkleWine have trended, with users sharing unboxing videos, tasting notes, and pairings suggestions. Influencers have lauded the wine's versatility, recommending it for everything from intimate dinner parties to casual beachside gatherings—fitting for its coastal inspiration. This organic promotion has helped the brand bypass traditional advertising, relying instead on word-of-mouth and Markle's inherent star power. Even detractors, who have historically criticized her post-royal endeavors, acknowledge the savvy business acumen on display, with some speculating that this could be the cornerstone of a larger empire encompassing home goods, wellness products, and more.

Looking deeper, the wine's success reflects broader trends in consumer behavior. In an era where authenticity and personal branding drive purchases, Markle's ability to infuse her products with elements of her life story— from her California roots to her advocacy for mental health and sustainability—creates a compelling narrative. Wine connoisseurs appreciate the attention to detail in the production process, which involves collaboration with renowned winemakers who prioritize low-intervention techniques to preserve the natural flavors of the grapes. Tasting profiles highlight notes of citrus and oak in the whites, while the reds offer hints of blackberry and spice, making them suitable for a wide range of palates.

The launch hasn't been without its challenges. Supply chain issues in the wine industry, exacerbated by climate change and global events, have led to limited initial quantities, heightening the exclusivity factor. Some observers have pointed out the irony of a British royal promoting American wines, but this has only added to the intrigue. Markle's team has responded by emphasizing transparency, sharing behind-the-scenes glimpses of the vineyards and production on the brand's Instagram account, which has seen a spike in followers since the announcement.

As American Riviera Orchard continues to evolve, the wine's bestseller status signals a promising trajectory. Future expansions could include rosés or sparkling options, potentially timed for holiday seasons to capitalize on gifting trends. This venture not only bolsters Markle's financial independence but also cements her role as a modern tastemaker. In interviews and statements, she has expressed a desire for her brand to inspire joy and connection, themes that permeate the wine's marketing. Whether sipped at a glamorous event or enjoyed in a quiet moment, Meghan Markle's new wine is more than a product—it's a testament to reinvention and resilience in the face of public life.

Experts predict that if sales maintain their current pace, the wine could generate significant revenue, potentially rivaling other celebrity-backed alcohols. This achievement comes at a time when Markle is balancing multiple projects, including her Netflix productions and podcast endeavors, all while navigating the complexities of fame. The overwhelmingly positive reception suggests that consumers are eager for more from this innovative brand, proving that Meghan Markle's touch can turn even a simple bottle of wine into a cultural phenomenon.

In summary, the rapid sell-out of Meghan Markle's new wine underscores her knack for blending personal passion with commercial viability. As bottles continue to be snapped up by eager buyers, it's clear that American Riviera Orchard is not just a brand—it's a movement, one sip at a time. (Word count: 928)

Read the Full Newsweek Article at:
[ https://www.newsweek.com/meghan-markle-new-wine-ever-selling-2112241 ]

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Meghan Markle's new wine "biggest stock of product yet": how it's selling

Meghan Markle's New Wine Venture Takes the Market by Storm as It Becomes a Bestseller Overnight