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Disrupting Tradition: Joe Wagner Pushes Boundaries With Copper Cane Wines

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As a fifth generation winemaker in Napa Valley, Joe Wager is challenging conventional business models to create new models for success in the wine industry.
Joe Wagner, known for his innovative approach in the wine industry, continues to push boundaries with his Copper Cane Wines, as detailed in a Forbes article by Liz Thach dated June 19, 2025. Wagner, who comes from a family of winemakers, has disrupted traditional winemaking by introducing new techniques and technologies, such as the use of concrete eggs for fermentation and the development of a proprietary tannin management system. His focus on sustainability and consumer engagement has led to the creation of unique wine brands like Elouan, Quilt, and the latest addition, Unearthed, which targets younger, eco-conscious consumers. Wagner's strategy not only challenges conventional practices but also aims to make wine more accessible and appealing to a broader audience, solidifying his reputation as a visionary in the industry.

Read the Full Forbes Article at:
[ https://www.forbes.com/sites/lizthach/2025/06/19/disrupting-tradition-joe-wagner-pushes-boundaries-with-copper-cane-wines/ ]