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$109 Billion U.S. Wine Market Shows Positive Uptick In 1Q25 Shipments

The U.S. wine market, valued at $109 billion, experienced a positive uptick in the first quarter of 2025, with wine shipments increasing by 3% compared to the same period in the previous year, according to a report by the Wine Market Council. This growth is attributed to a resurgence in on-premise sales, particularly in restaurants and wine bars, as well as a continued strong performance in direct-to-consumer (DTC) sales. The report highlights that premium and luxury wines saw the most significant gains, driven by Millennial and Gen Z consumers who are increasingly interested in exploring new wine varieties and regions. Despite challenges such as inflation and supply chain issues, the industry remains optimistic about future growth, supported by innovative marketing strategies and a focus on sustainability and quality.

Read the Full Forbes Article at:
[ https://www.forbes.com/sites/lizthach/2025/06/03/109-billion-us-wine-market-shows-positive-uptick-in-1q25-shipments/ ]