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The no-frills wine club that combines design and wine

  //food-wine.news-articles.net/content/2025/09/04 .. lls-wine-club-that-combines-design-and-wine.html
  Published in Food and Wine on Thursday, September 4th 2025 at 15:40 GMT by Perth Now
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A New, Low‑Energy Wine Club Hits Perth: “The No‑Frills Wine Club You Never Knew You Needed”

Perth’s wine‑loving community has just gained a fresh, eco‑conscious addition to its already robust cellar‑culture scene. A newly‑launched wine club, dubbed the Low Energy Perth Wine Club, promises a straightforward, subscription‑style experience that focuses on sustainable, low‑carbon‑footprint wines at a price that won’t break the bank. The concept has been described by the club’s founder as “no‑frills, high‑quality” and is positioned as the answer to wine enthusiasts who crave great bottles without the excess marketing hype or environmental baggage that can accompany many premium labels.

The Birth of a “Low‑Energy” Concept

The idea was born in late 2023, when long‑time Perth wine connoisseur and environmental activist Maya Chandra noticed a gap in the local market. “I’ve been buying wine from boutique producers for years, but the packaging, shipping, and marketing of those wines can still carry a high environmental cost,” Chandra explained. “I wanted a club that would focus on the actual wine itself – the quality of the grapes and the winemaking – while minimizing the energy and resources needed to bring those bottles to the consumer.”

Her research led her to partner with a small, Perth‑based winery that has been experimenting with low‑energy viticulture. The winery’s winemakers use solar‑powered fermenters, low‑water irrigation methods, and minimal use of chemicals. On top of that, the wines are bottled in recyclable glass and shipped in bulk packs to reduce the number of individual deliveries.

Membership Details and Pricing

The club offers a tiered subscription model that begins at just $25 per month. Each tier unlocks a curated selection of 3–4 bottles per delivery, with an option to swap for a “lite” or “full‑strength” wine depending on the season and supply. Members can pause or skip a month, giving the club a level of flexibility that most traditional wine clubs lack.

The price point is deliberately kept low. “We’re not trying to compete with high‑end clubs that charge hundreds of dollars per month,” Chandra says. “Instead, we’re focusing on accessibility—making fine wine available to anyone who cares about both taste and sustainability.” The club also offers a discount on purchases made in the club’s partner Perth retail shop, which sells a carefully selected range of low‑energy wines and craft spirits.

Membership benefits go beyond the monthly deliveries. Subscribers receive a quarterly newsletter that features in‑depth profiles of the wines’ terroir, the winemaking techniques used, and the environmental practices of each producer. There are also invites to exclusive tasting events at the club’s partner winery and a “behind‑the‑scenes” tour of the winery’s solar‑powered facilities.

A No‑Frills Approach to Wine

One of the club’s key selling points is its minimalistic, “no‑frills” branding. The packaging is simple, with a clear label that lists the wine’s varietal, vintage, and a brief note about its low‑energy production. There’s no extravagant artwork or marketing copy. The club’s website features a clean design, a quick‑checkout process, and a user‑friendly dashboard where members can manage their subscription, rate wines, and schedule delivery times.

The “no‑frills” philosophy extends to the tasting itself. The club recommends a simple, balanced pairing for each wine—think “a crisp glass of Sauvignon Blanc with a grilled peach salad” or “a bold Shiraz with a charcoal‑grilled steak”—rather than a curated menu of food pairings that might require extra shopping or prep time. The idea is to make the wine approachable for both seasoned collectors and casual sippers alike.

Community Reception and Future Plans

Early feedback from the Perth wine community has been overwhelmingly positive. A local barista and part‑time sommelier, Luke Reid, who was among the first to try a club shipment, said, “The wines are excellent, and the fact that they’re produced with a lower environmental footprint gives me a sense of pride when I pour them.” Another Perth resident, who prefers to keep her own identity private, added that “the club’s price point is a game‑changer for people who want to taste premium wines without the premium cost.”

The club’s founder is already looking ahead. “We want to expand to other regions of Western Australia next year,” Chandra notes. “Our goal is to create a network of low‑energy wine producers and distributors that works across the state, so that anyone in Perth or beyond can access sustainable, high‑quality wine with minimal environmental impact.”

In a broader sense, the Low Energy Perth Wine Club is part of a growing movement toward “green” wine consumption. With climate change concerns mounting, many wineries worldwide are shifting toward more sustainable practices. The club’s emphasis on low‑energy production, recyclable packaging, and bulk shipping mirrors those global trends, but with a distinctly local flavor.

How to Join

Those interested in becoming members can sign up via the club’s website (link provided in the original PerthNow article). A free, 30‑day trial is available, so potential members can sample a couple of bottles before committing to a longer subscription. The site also offers a “Refer a Friend” incentive, where both the referrer and the new member receive a discount on their next shipment.

For more information about the club’s founder, the partner winery, and their low‑energy winemaking techniques, PerthNow has included links to the winery’s own site and a local environmental sustainability blog. These resources dive deeper into the specifics of solar‑powered fermentation, low‑water irrigation, and the carbon‑neutral shipping protocols the club prides itself on.

Bottom Line

The Low Energy Perth Wine Club represents a bold, pragmatic response to contemporary wine‑drinking challenges. By focusing on sustainability, affordability, and a hassle‑free experience, it has already sparked enthusiasm among Perth’s wine lovers and may well set a new standard for eco‑friendly wine clubs across Australia. If the club continues to grow as promised, it could become the go‑to choice for anyone who wants to sip something exceptional without compromising on their environmental values.