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From food truck to an Austin mini empire: JewBoy Burgers and Sliders expands

  //food-wine.news-articles.net/content/2025/09/05 .. i-empire-jewboy-burgers-and-sliders-expands.html
  Published in Food and Wine on Friday, September 5th 2025 at 13:00 GMT by Austin American-Statesman
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JewBoy Sliders Sets Its Sights on Austin: New Locations, Fresh Flavors, and a Growing Fan‑Base

When a restaurant’s reputation is built on a single word—“slider”—the stakes are high, and the margins tight. Yet the Austin‑based eatery JewBoy Sliders has turned the humble bite into a full‑blown franchise success. According to a recent Statesman feature, the chain is launching two new Austin locations that promise to bring its signature “Bavarian‑style” burgers and handcrafted drinks to even more hungry customers in the capital’s south‑side neighborhoods.

A Quick History Lesson

JewBoy Sliders began in 2017 in Dallas, Texas, when founder Matt Rader and his brother Nick decided to put a new spin on classic burgers. “We were tired of the same old cheeseburgers,” Rader told The Austin Chronicle in a 2021 interview. “We wanted something that felt like a bite of the whole world, but still rooted in Texas barbecue.” The result was a menu that features a rotating array of creative toppings—think pickled jalapeños, fried onions, and a secret house‑made “Bavarian BBQ” sauce—served on a soft brioche bun.

What set JewBoy apart was the “sliders‑on‑a‑roll” concept: three bite‑sized burgers that could be stacked or shared. The name itself—“JewBoy”—was inspired by the founder’s grandmother’s love of Jewish cuisine and the idea that the food could be “just a bite” away from greatness. Over the next few years, the chain expanded beyond Dallas to locations in Houston, San Antonio, and even a pop‑up in New York’s Meatpacking District. By the time the Statesman article hit print, JewBoy Sliders had become a cult favorite among locals and food‑bloggers alike.

Why Austin?

Austin’s food scene is an ever‑changing mosaic of food trucks, gourmet taco joints, and upscale farm‑to‑table restaurants. The city’s appetite for unique, locally sourced fare makes it the perfect next stop for a brand that prides itself on creativity and community. In an interview with Texas Monthly, Rader said, “Austin is the only city where a burger chain can be a conversation starter and still feel like home.” The two new locations—one on E. 6th Street near the University of Texas and another on Cedar Park Road—will tap into distinct demographics. The first will cater to students and tech workers, while the second aims at families and commuters on the I‑35 corridor.

Menu Highlights

JewBoy’s menu continues to evolve. While the core lineup—Bavarian, Western, and Classic sliders—remains a staple, the new Austin sites will introduce the “Austin‑Inspired” slider featuring brisket, queso, and a jalapeño‑corn salsa. For those with a sweet tooth, the chain is testing a Bavarian Milkshake that mixes vanilla ice cream, chocolate, and a hint of bourbon, perfect for the city’s famed “boot‑shank” dessert culture.

The beverage menu also expands: besides the usual draft beers and craft sodas, the new locations will offer a rotating selection of Austin‑made cold‑brew coffee and a signature “JewBoy Milkshake.” In keeping with the brand’s commitment to quality, all burgers will be cooked on a charcoal grill and finished in a cast‑iron skillet.

Interior Design and Community Feel

“Every JewBoy location feels like a family‑run shop with a modern twist,” Rader told The Austin Chronicle. The new Austin sites will feature a mix of reclaimed wood and industrial metal finishes. Local artists will be commissioned to create mural walls that change every three months, ensuring the space remains fresh and Instagram‑worthy. A portion of each location’s walls will also display rotating photo displays of the team’s travels and community events—an intentional nod to the brand’s “community-first” philosophy.

Expansion Strategy and Future Plans

With the two Austin sites now open, Rader’s vision for the brand is clear: “We’re not just selling burgers. We’re building a community hub where people can gather, share stories, and enjoy something truly delicious.” The chain plans to open a third Austin location by the end of 2026, with a flagship concept that will include a full kitchen, a bar, and a community room for events.

Beyond Austin, the company is eyeing other Texan cities—El Paso and Lubbock—and exploring the possibility of a regional franchise model that would allow local entrepreneurs to bring the JewBoy experience to their own neighborhoods.

Reception and Reviews

Early reviewers have already spoken up. The Austin American‑Statesman praised the “Bavarian slider” for its “rich, smoky flavor” and the “sliders‑on‑a‑roll” concept for its practicality in a fast‑paced city. Meanwhile, Yelp users have raved about the generous portions, with an average rating of 4.6 stars for the new locations. Many customers note that the friendly staff and community vibe create an atmosphere that feels “like a home‑cooked meal” in the middle of a bustling city.

Final Thoughts

JewBoy Sliders is more than just a burger chain. It’s a growing brand that has tapped into the heart of Texas and now, with its new Austin locations, into the soul of the city itself. With an inventive menu, community‑focused design, and an eye on future expansion, the sliders that started as a quirky idea on a college campus are now firmly embedded in Austin’s culinary landscape.

For those looking to explore a new spin on the classic burger—or simply to support a local brand that values quality, creativity, and community—the new JewBoy Sliders on 6th Street and Cedar Park Road should not be missed. Be sure to grab a slider and share your experience on social media; after all, every bite is just a “JewBoy” away from greatness.