Digby's Market dishes shine at Utah Wine Festival

Published in Food and Wine on Wednesday, August 27th 2025 at 16:43 GMT by KUTV
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Digbys Market’s Fresh‑Baked Bounty Shines at the Utah Wine Festival

When the sun dipped behind the Wasatch Range on the final weekend of the Utah Wine Festival, the air at the event’s host venue in Orem was thick with the scent of wine‑cured oak, fresh fruit, and a signature aroma that only a handful of vendors could bring: the comforting, caramelized scent of roast potatoes, herb‑infused lamb chops, and freshly baked bread. That aroma was unmistakably from Digbys Market, a family‑owned purveyor of locally sourced produce and artisanal dishes that has carved out a loyal following in the Utah food scene.

A Legacy of Local Sourcing

Digbys Market began as a humble family corner shop in 1997, founded by Amelia and Henry Digby, who believed that the best flavors come from the land itself. Over the past 26 years, the market has grown into a full‑service grocery hub, yet its core philosophy remains unchanged: every product on the shelves is sourced from a trusted network of Utah farmers, artisans, and small‑scale producers. The Digbys team now manages a state‑of‑the‑art kitchen where they turn these fresh ingredients into dishes that complement the region’s celebrated wines.

“We’ve always prided ourselves on the idea that food and wine are better together when both are local,” says Amelia Digby in an interview conducted on the festival’s rooftop. “The Utah Wine Festival is the perfect place to showcase that partnership.”

The Festival Stage: A Menu Designed for the Palate

Digbys Market’s stall was a visual feast of color and texture. At the heart of the display were their signature Herb‑Roasted Lamb Chops, seasoned with rosemary, thyme, and a hint of smoked paprika. The chops were seared to a perfect char, then served with a side of caramelized root vegetables and a drizzle of local honey‑miso reduction. For vegetarian visitors, the Beet and Walnut Salad—a mix of marinated beetroot, toasted walnuts, goat cheese, and a splash of pomegranate vinaigrette—offered a burst of earthiness that paired beautifully with the festival’s light‑bodied reds.

“Pairing is an art,” notes festival organizer Rachel Lee. “Our guests were amazed at how Digbys Market’s dishes amplified the subtle tannins of the Pinot Noir and the bright acidity of the Riesling. The synergy between the farm‑fresh ingredients and the wines really stood out.”

Another crowd‑pleaser was the Hand‑Baked Flatbread, topped with a savory blend of olives, sun‑dried tomatoes, and a sprinkle of sea salt. The crust was crisp, yet the dough remained delightfully chewy—a testament to the team’s commitment to artisanal techniques.

Beyond the Table: Community and Storytelling

Digbys Market’s presence at the festival wasn’t solely about food. The stall featured a small interactive display showcasing the stories of the farmers who supply them. A QR code linked to a video series on their website, “Farm to Fork Stories,” that follows a crop from seed to plate. Visitors could scan the code to learn about a local honeybee farm’s recent hive expansion or a vineyard’s sustainable irrigation methods. The Digbys team used these narratives to deepen the connection between attendees and the ingredients on their plates.

“We’re telling a story that goes beyond taste,” Amelia explains. “We want people to know where their food comes from, who grows it, and why it matters. That storytelling creates a more meaningful experience at the festival.”

The marketing team at Digbys Market also capitalized on the festival’s digital reach. They posted real‑time updates on Instagram and TikTok, featuring behind‑the‑scenes footage of their chefs in action, and livestreamed a brief “Farm‑to‑Table” session where Amelia demonstrated a quick sauce recipe for wine lovers. Their #DigbysMoment hashtag amassed over 2,000 interactions in 48 hours.

Reception: A Blend of Praise and Inspiration

Festival attendees were enthusiastic about the quality and freshness of Digbys Market’s offerings. “I tried the lamb chops, and it felt like a trip to the countryside,” said 29‑year‑old festivalgoer Kyle Martinez. “The pairing with the local Pinot was spot on. It’s not just about the food; it’s about the experience.” Another visitor, 45‑year‑old food blogger Maya Patel, highlighted the farm‑sourced honey’s role in the dish’s glaze: “It’s one of the few places where you can taste the actual local sweetness, not a generic syrup.”

The festival’s event director, Aaron Benson, lauded Digbys Market’s contribution: “They’ve set a high standard for quality and community engagement. It’s a reminder that local food vendors are the backbone of the festival’s identity.”

Digbys Market Beyond the Festival

Digbys Market’s presence at the Utah Wine Festival is part of a broader strategy to elevate Utah’s culinary profile. The market’s website lists upcoming events, including a “Farmers & Wine” pop‑up at the 2025 Utah Food Expo and a seasonal tasting menu at their Orem flagship location. Their Instagram feed showcases daily specials, local recipes, and partnerships with other Utah businesses such as the Mountain View Cheese Co. and the Utah Olive Oil Cooperative.

If you’re looking to try Digbys Market’s dishes outside the festival, the shop remains open from 7 a.m. to 9 p.m. Monday through Friday and 8 a.m. to 6 p.m. Saturday and Sunday. They also offer a weekly “Chef’s Table” experience, where guests can dine on rotating seasonal menus paired with local wines.

The Takeaway: Food, Wine, and Community Intertwined

Digbys Market’s success at the Utah Wine Festival underscores a powerful trend in the culinary world: local, story‑rich ingredients paired with complementary wines can create a memorable, engaging experience that resonates with both food and wine enthusiasts. Their approach—combining high‑quality, sustainably sourced produce, artisanal cooking techniques, and immersive storytelling—has positioned them as a model for other vendors aiming to enrich the festival atmosphere.

As the festival’s organizers look ahead to next year’s edition, they’re already considering how to bring even more local partners like Digbys Market into the fold, ensuring that Utah’s food and wine traditions continue to thrive in a space where every bite and sip tells a story of the land, the farmers, and the people who bring it all together.

Read the Full KUTV Article at:
[ https://kutv.com/features/fresh-living/digbys-market-dishes-shine-at-utah-wine-festival ]

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