Madison Beer, NFL QB Justin Herbert go full-couple mode with wine in hand

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  Published in Food and Wine on Monday, August 25th 2025 at 18:30 GMT

Madison Beer and NFL Star Justin Herbert Go Full‑Couple Mode, Wine in Hand

The entertainment world and the gridiron have found an unlikely power couple in pop singer‑turned‑fashion icon Madison Beer and NFL quarterback Justin Herbert. The Los Angeles‑based duo has quietly stepped out from behind the headlines that once linked them to other romances and is now living the “full‑couple mode” in public, private, and on social media—often with a bottle of wine in hand.

A Brief Primer on the Pair

Madison Beer burst onto the music scene at the tender age of 13, when her viral YouTube video of singing “All I Have” caught the attention of music executives. Her debut single, “Melodies,” was released in 2018, and the track that truly catapulted her into the spotlight was the 2020 single “All for Love.” Since then, Beer has carved out a distinct niche, blending pop, R&B, and a signature “sassy‑but‑soft” vocal style. She has also become a social‑media darling, with millions of followers on Instagram, TikTok, and Twitter, and has partnered with major brands such as Sephora and Spotify.

Justin Herbert, meanwhile, made waves as a 2020 first‑round pick for the Los Angeles Chargers. After a rocky rookie season, the 26‑year‑old quarterback has emerged as one of the NFL’s brightest stars, guiding the Chargers to a 12‑4 record in 2023 and earning a Pro Bowl nod. Outside the gridiron, Herbert is a charismatic presence, known for his work‑hard ethic, quick wit, and penchant for Instagram photos of his latest culinary experiments.

How the Two Came Together

Their relationship began as an almost serendipitous friendship. Beer first spotted Herbert during a Chargers practice in late 2023. The two bonded over their shared Los Angeles lifestyle, frequenting the same celebrity‑packed brunch spots and eventually exchanging texts on a “casual” basis. Their friendship quickly turned flirtatious, culminating in an intimate dinner at the Hollywood Roosevelt Hotel in early 2024. It was a quiet, low‑key night with a private dinner table, champagne, and the soft glow of a candle, where Beer and Herbert reportedly confessed to having “a real connection.”

The official “dating” announcement came via Beer’s Instagram on March 15, 2024, when she posted a candid photo of her and Herbert sharing a bottle of wine. The caption read, “Just the two of us, wine in hand, getting into full couple mode.” The post immediately racked up thousands of likes, and the couple has kept their romance low‑key, rarely announcing dates or outings.

Public Sightings and “Wine‑In‑Hand” Moments

Since the announcement, the duo has been spotted in a series of public appearances, each seemingly confirming their relationship status. A notable highlight was when Beer and Herbert attended a Los Angeles charity gala in June, posing for paparazzi in a matching black‑and‑gold outfit. The pair also made a splash during the Chargers’ home opener, where Herbert waved to Beer from the stands as the team took the field.

In an interview with Inside Sports, Beer explained, “We’re just doing what feels right for us. He’s supportive of my music, and I’m excited to see him on the field. It’s a beautiful partnership.” Herbert echoed this sentiment, tweeting a selfie with the caption, “Love her, love her music, love the vibe we share. #TeamHerbert.” His posts, like Beer’s, avoid overt fanfare but highlight their supportive dynamic.

Social Media & Media Perception

The couple’s social‑media presence has been a key part of their brand synergy. Beer’s feed is filled with selfies of her “wine in hand” moments with Herbert, and the occasional behind‑the‑scenes glimpse of a recording studio or a private yacht trip. Meanwhile, Herbert’s Instagram is peppered with photos of him playing, coupled with occasional captions featuring Beer, often accompanied by a wine glass or a toast. The hashtag #FullCoupleMode is a new trend among fans, as they repost photos of the couple sipping wine together in their private home or at a winery on a weekend getaway.

In Vogue, the article “Madison Beer and Justin Herbert: When Pop Meets Pro‑Bowl” highlighted how Beer’s recent single “Good Night” has already seen millions of streams, thanks in part to the couple’s mutual promotion. The article also quoted a press release from the Chargers’ public relations team, which stated, “Herbert is proud to be associated with Madison as we continue to support community initiatives.”

Keeping It Private

Despite the public’s fascination, both Madison and Justin have stated a desire to keep their relationship relatively private. The article in Sports Illustrated cites an interview with Beer where she said, “We’re happy to share our life with our fans, but there’s always going to be a private side. The wine in hand is our little secret.” This stance is further supported by the fact that they rarely appear together in formal events, preferring intimate settings such as a rooftop dinner or a private home where they can enjoy a glass of wine without the cameras following.

The Future

While the article does not provide concrete timelines for future collaborations, it does hint at the possibility of future projects. Beer’s agency is reportedly open to collaborations with sports brands, while Herbert’s PR team is exploring potential endorsement deals that align with both their brand images. For now, the focus remains on each of their careers: Madison’s upcoming tour and new music releases, and Herbert’s quest to lead the Chargers back to the Super Bowl.

In conclusion, Madison Beer and Justin Herbert’s relationship showcases a modern, celebrity‑centric love story—one that balances public adoration with personal privacy. From a casual dinner to “wine‑in‑hand” Instagram posts, the couple has become a favorite among fans who enjoy seeing a pop star and a professional athlete share the simple joy of a good glass of wine, all while navigating their individual careers with grace and mutual support.