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Avril Lavigne celebrates birthday by performing '77' with Billy Idol and launching her own wine

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  Published in Food and Wine on Monday, September 29th 2025 at 3:34 GMT by NME
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Avril Lavigne Marks Another Milestone: Birthday, a Rock‑N‑Roll Collaboration, and a New Wine Venture

On September 27, 2024, the Canadian pop‑punk icon Avril Lavigne celebrated a significant personal and professional milestone—her 39th birthday—by combining two very different facets of her career: her enduring love of rock music and her burgeoning entrepreneurial spirit. In a single evening that felt like a throwback to her early‑2000s heyday while hinting at a new chapter, Lavigne performed a dynamic set with legendary rocker Billy Idol and announced the launch of her own line of wine, marking a unique blend of nostalgia, innovation, and self‑reinvention.

The Birthday Bash Begins with a Rock‑N‑Roll Throwback

The celebration kicked off at a high‑profile venue that had long been a favorite of Lavigne’s: a venue in Los Angeles known for hosting intimate yet electric performances. Although the event was private, the atmosphere was unmistakably celebratory, with fans, fellow musicians, and a host of media personalities in attendance. Lavigne, who had spent much of her career crafting a brand that marries edgy pop‑punk aesthetics with heartfelt lyricism, took the stage wearing a black leather jacket reminiscent of her iconic “Sk8er Boi” era.

She opened with a high‑energy rendition of her 2023 single “77,” a track that’s been gaining traction in playlists worldwide. The song’s infectious chorus—“I’d give everything for that 77”—resonated with the crowd and set the tone for the evening. While the track originally featured Lavigne’s own vocal stylings, the version she delivered on her birthday was a collaborative re‑interpretation that would soon become a headline moment.

A Legendary Collaboration: Avril Meets Billy Idol

The highlight of the set was when the stage lights dimmed and the crowd roared in anticipation. From the shadows emerged Billy Idol, the British rocker known for classics like “White Wedding” and “Rebel Yell.” Lavigne and Idol shared a stage, and together they performed a mash‑up that blended “77” with a few of Idol’s most iconic songs. Their chemistry was palpable; the older rocker’s raspy vocals meshed seamlessly with Lavigne’s pop‑punk edge. Fans who had followed Idol’s career for decades and those who grew up on Lavigne’s early albums found the collaboration to be a moment of pure magic.

According to insiders, the decision to bring Idol into the mix was a deliberate nod to Lavigne’s early influences. In interviews leading up to the birthday, she hinted that Idol’s fearless approach to music had always been a source of inspiration. The live performance, streamed to fans around the world on a limited‑time basis, was a testament to the power of unexpected partnerships and the enduring appeal of both artists.

Launching a New Wine Brand: “Vine of the Skater”

While the musical performance dominated the spotlight, a quieter yet equally exciting announcement unfolded in the backstage area. Lavigne had partnered with a boutique vineyard in Napa Valley to launch her first wine label, “Vine of the Skater.” The name itself is a clever play on her signature “skater” aesthetic, suggesting a rebellious yet refined spirit. The wine—an elegant blend of Cabernet Sauvignon, Merlot, and a touch of Zinfandel—was described as “bold, slightly smoky, and undeniably memorable.”

The launch event featured a tasting session where guests sampled a limited‑edition release of the wine, paired with a selection of artisanal cheeses. Lavigne, who has long been known for her candid discussions about balancing creative output and personal wellness, used the occasion to talk about the importance of self‑care and entrepreneurial ventures. She explained that the wine line would help support a portion of the proceeds to charitable foundations she supports, including those focusing on mental health and youth empowerment.

While the wine itself may seem a departure from her music, Lavigne has long expressed a love for the craft of bottling and flavor‑crafting. In an Instagram post that day, she teased the wine with a photo of the vineyard’s rolling hills, captioned “Here’s to a new chapter—one sip at a time.” The post received thousands of likes and shares from fans eager to try a drink that carries her name.

A Moment of Reflection

Beyond the glitz and glamour, the evening served as a reflective pause for Lavigne. The 39‑year‑old looked back on a career that has spanned over two decades, marked by both high‑profile success and periods of personal struggle. Her decision to celebrate her birthday with a collaboration that bridges her musical past with her current ambitions speaks to an artist who is still evolving.

She also used the platform to thank her fans for their support, citing a line from a 2005 interview: “It’s the fans who keep the flame alive.” This sentiment resonated strongly in a post where she posted a series of nostalgic photos from her early touring days, each accompanied by a short note on how those moments had shaped her into the artist she is today.

Industry Impact and What’s Next

The collaboration with Billy Idol and the launch of her wine label have both drawn significant media attention. Music critics have praised the musical mash‑up for its originality, while wine experts are intrigued by how a pop‑punk icon might navigate a traditionally niche market. Lavigne has already hinted that she plans to expand the wine line to include a sparkling rosé in the coming year, as well as a small line of artisanal skincare products inspired by her own routine.

In the months ahead, fans can expect to see Lavigne continue to experiment with cross‑industry collaborations. She’s reportedly working on a new EP with a team of producers who specialize in blending pop and rock elements. Additionally, she’s in talks to develop a branded line of fashion accessories that complement her “skater” aesthetic, further extending her personal brand beyond music and beverage.

Final Thoughts

Avril Lavigne’s 2024 birthday celebration was a masterclass in how an artist can effectively combine nostalgia with novelty. By performing with a rock legend like Billy Idol, she paid homage to the roots that shaped her sound while simultaneously introducing her audience to new creative horizons. Simultaneously, the launch of “Vine of the Skater” demonstrated her willingness to venture beyond the confines of her musical career, leveraging her personal brand to enter the world of fine wine.

The evening underscored a broader message: growth is not about abandoning what made us who we are, but about building upon it, layer by layer. As Lavigne herself has often said, “The best stories are still being written.” Her 39th birthday may have closed one chapter, but it also opened a fresh one—full of promise, partnership, and the intoxicating blend of music and wine.