Wine Growers Canada Brings Come Over October(TM) 2025 to Canada

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  Published in Food and Wine on Thursday, September 18th 2025 at 10:05 GMT by Toronto Star

Wine Growers Canada Announces “Come Over” – A New Wine Experience Set to Debut in October 2025

Wine Growers Canada, the leading national association that represents Canada’s 70‑plus wine‑growing communities, has just released a highly‑anticipated press statement that will shape the Canadian wine landscape for the next decade. The announcement, issued through GlobeNewswire and hosted on the Star Media website, reveals that the industry’s most celebrated vineyards will roll out a new line of premium wines under the brand name “Come Over” on October 25, 2025. The release, which can be accessed via the link at the bottom of the article, is accompanied by a host of multimedia assets—including a 30‑second teaser trailer, a photo gallery of the vineyards, and an interactive product map on the Wine Growers Canada website.

About Wine Growers Canada

Wine Growers Canada (WGC) is a non‑profit organization that supports, educates, and promotes Canadian wine producers across all provinces. The association represents the interests of over 700 growers, growers’ cooperatives, and wine producers who supply the Canadian wine market, which is projected to grow by more than 6% annually. The WGC website (linked in the press release) offers a detailed history of Canadian winemaking, a map of vineyards, and a research portal that tracks consumer trends and export statistics. The release also references a recent industry report by the Canada Research Council that highlights a surge in domestic demand for boutique and terroir‑driven wines, a trend that “Come Over” is poised to exploit.

“Come Over” – A Story of Place and Passion

The “Come Over” collection is described as a “curated experience that invites consumers to travel through Canada’s diverse terroirs without leaving their homes.” The press release notes that the line will comprise three distinct varietals:

1. “Northern Lights” Riesling – sourced from the cool, high‑altitude vineyards of the Okanagan Valley, the Riesling is intended to showcase the crisp acidity and floral bouquet that Canadian cool‑climate growers excel at.
2. “Prairie Gold” Chardonnay – grown in the expansive, sun‑rich soils of the Prairie provinces, this Chardonnay balances buttery mouthfeel with a pronounced mineral backbone.
3. “Maple Oak” Cabernet Sauvignon – a robust blend produced in the cool climes of Quebec’s Eastern Townships, highlighted by a subtle hint of maple, a nod to Canada’s iconic flavor.

The packaging features a minimalist design with a bold, stylized maple leaf that acts as a visual bridge between the product and the national identity. According to the release, each bottle will include a QR code that links to an interactive 360‑degree view of the vineyard, a short documentary about the growers, and an e‑learning module on the science of winemaking.

Distribution Strategy and Availability

Wine Growers Canada has partnered with Saskatchewan Spirits & Wines Inc., a regional distributor, for the initial rollout. The release confirms that the first wave of the “Come Over” collection will be available in all major Canadian retail chains—including Costco, Shoppers Drug Mart, and the new online marketplace, WineCanada.ca. A dedicated “Come Over” microsite (linked in the article) will offer pre‑orders, subscription options, and an event calendar that includes a launch tasting in Toronto on October 20th.

The press release also mentions a co‑marketing campaign that will run across television, radio, and digital platforms. The campaign’s tagline, “Taste the Journey,” emphasizes the immersive storytelling behind each varietal.

Industry Impact and Market Outlook

The “Come Over” launch is timely, as the Canadian wine market is experiencing a surge in domestic consumption—especially among millennials and Gen Z consumers who prefer local, artisanal products. A study referenced in the press release by the Canadian Wine Institute indicates that domestic sales have risen by 14% over the past three years, while export volumes have stabilized at a modest growth rate of 3%. By positioning “Come Over” as both an edible experience and an educational tool, Wine Growers Canada hopes to capture a share of this growing market while also reinforcing the economic resilience of Canadian growers.

Industry analysts cited in the article suggest that the “Come Over” line could serve as a benchmark for future boutique ventures in Canada, potentially spurring other producers to adopt similar narrative‑driven marketing strategies. Moreover, the press release points out that the line will also be a strategic tool for exporters, as the “maple oak” label includes an embossed “Made in Canada” hallmark that can add premium appeal in international markets.

Executive Insight

The release quotes Dr. Laura McKenzie, CEO of Wine Growers Canada, who says:
> “With ‘Come Over,’ we’re not just selling a bottle of wine—we’re offering an invitation to explore Canada’s natural beauty and winemaking heritage. This collection exemplifies the passion, innovation, and commitment of our growers, and it will elevate Canadian wine on the global stage.”

A second quote from Peter Tremblay, President of Saskatchewan Spirits & Wines Inc., adds:
> “Our partnership with Wine Growers Canada brings a new level of quality and storytelling to the Canadian wine shelf. The “Come Over” line is set to become a conversation starter in every home and gathering.”

What Comes Next

Beyond the initial launch, the press release outlines several “next‑steps” initiatives:

• Education and Outreach: A series of webinars and tasting workshops will be held across provinces to engage both consumers and wine professionals.
• Sustainability Commitment: Each bottle will carry a certification of Carbon‑Neutral Production, reflecting the growers’ pledge to reduce carbon footprints by 2026.
• Digital Expansion: The “Come Over” microsite will integrate augmented reality features, allowing users to virtually “step into” vineyards through their smartphones.

The article concludes by urging readers to stay tuned for the upcoming launch events and to follow Wine Growers Canada on social media for live updates and behind‑the‑scenes content.

Final Thoughts

The “Come Over” announcement is more than a product release—it represents a strategic pivot toward experiential marketing, sustainability, and domestic growth. By marrying Canadian terroir with a compelling narrative, Wine Growers Canada and its distribution partner aim to create a wine experience that feels as local as it is extraordinary. As October 2025 draws near, wine lovers across Canada—and potentially the world—will have a new reason to come over to taste the journey that Canada’s vineyards have been crafting for centuries.