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Jessica Biel Shares How 2 Family Weddings Inspired Her New Wine Label: 'This Is a Passion Project' (Exclusive)


🞛 This publication is a summary or evaluation of another publication 🞛 This publication contains editorial commentary or bias from the source
Prophet & Poet evolved from a gift Jessica gave her brother Justin and his wife Rose when they tied the knot in 2018

The article begins by highlighting the two family weddings that inspired Biel's wine label. The first wedding was that of her sister, Molly, in 2019, and the second was her father's wedding in 2021. Both events were held in picturesque locations, with Molly's wedding taking place in Ojai, California, and her father's wedding occurring in Savannah, Georgia. Biel explains that these celebrations were not only joyous occasions but also moments that deepened her appreciation for wine and its role in bringing people together.
Biel's love for wine is evident throughout the article. She describes how she and her husband, Justin Timberlake, have always enjoyed exploring different wines and learning about the winemaking process. This passion led them to invest in a vineyard in Italy, which they visit regularly to learn more about the craft. Biel's enthusiasm for wine is infectious, and she expresses her desire to share this love with others through her new label, Crux.
The name "Crux" holds special meaning for Biel. She explains that the word represents the intersection of two things, which perfectly encapsulates the inspiration behind her wine label. The two family weddings were the crux of her decision to create Crux, as they were the moments that solidified her desire to share her passion for wine with the world. Biel's personal connection to the name adds a layer of authenticity to the brand, making it more than just a business venture but a true labor of love.
The article goes on to describe the wines that will be part of the Crux label. Biel has chosen to focus on two varietals: a Cabernet Sauvignon and a Sauvignon Blanc. She explains that these wines were selected because they are versatile and can be enjoyed in various settings, from casual gatherings to more formal occasions. Biel's attention to detail is evident in her description of the winemaking process, as she shares her hands-on approach to selecting the grapes and overseeing the production of each bottle.
Biel's commitment to quality is a recurring theme throughout the article. She emphasizes that Crux is not just a celebrity-endorsed brand but a genuine passion project. Biel has worked closely with a team of experienced winemakers to ensure that each bottle meets her high standards. She also stresses the importance of sustainability and ethical practices in the production of her wines, reflecting her values as a socially conscious individual.
The article also touches on Biel's hopes for the future of Crux. She expresses her desire to expand the label to include more varietals and to reach a wider audience. Biel sees Crux as a way to connect with people and create memorable experiences, much like the family weddings that inspired the label. She envisions Crux becoming a household name, known for its quality and the stories behind each bottle.
Throughout the interview, Biel's warmth and sincerity shine through. She speaks candidly about her journey into winemaking and the personal significance of Crux. The article captures her excitement and dedication to the project, making it clear that this is not just another celebrity venture but a true passion project.
The article concludes by highlighting the launch of Crux and Biel's plans for the future. She shares her excitement about introducing the world to her wines and the stories behind them. Biel's enthusiasm is palpable, and it is evident that she is deeply invested in the success of Crux.
In summary, the article on People.com provides an in-depth look at Jessica Biel's new wine label, Crux. It explores the personal stories and family weddings that inspired the project, Biel's passion for wine, and her commitment to creating a high-quality product. The article showcases Biel's authenticity and dedication, making it clear that Crux is more than just a business venture but a true reflection of her values and love for wine. As Biel embarks on this new chapter, it is evident that Crux will be a labor of love, bringing people together and creating memorable experiences, just like the family weddings that started it all.
Read the Full People Article at:
[ https://people.com/jessica-biel-shares-how-2-family-weddings-inspired-her-new-wine-label-this-is-a-passion-project-exclusive-11763957 ]
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