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The Surprising Impact Music Has On Wine Tasting

  Copy link into your clipboard //food-wine.news-articles.net/content/2025/04/30 .. surprising-impact-music-has-on-wine-tasting.html
  Print publication without navigation Published in Food and Wine on by Forbes
          🞛 This publication is a summary or evaluation of another publication 🞛 This publication contains editorial commentary or bias from the source
The idea that playing Bach or Brahms to the barrel improves its contents was up there with the best of it.
The article from Forbes, published on April 30, 2025, by Paul Caputo, explores the intriguing relationship between music and wine, highlighting how different musical genres can influence the taste and enjoyment of wine. Research conducted at the University of Oxford found that participants perceived wine differently when paired with various types of music, with classical music enhancing the perception of smoothness and richness, while rock music made the wine seem more robust and bold. The study suggests that music can alter the sensory experience of wine, potentially offering a new dimension to wine tastings and pairings. This phenomenon, known as "sonic seasoning," could revolutionize how wine is marketed and enjoyed, encouraging wineries and sommeliers to consider music as an integral part of the wine tasting experience.

Read the Full Forbes Article at:
[ https://www.forbes.com/sites/paulcaputo/2025/04/30/the-surprising-impact-music-has-on-wine/ ]