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Hampton Roads Economy Booms with New Businesses and Expansions

  //food-wine.news-articles.net/content/2026/01/27 .. my-booms-with-new-businesses-and-expansions.html
  Published in Food and Wine on Tuesday, January 27th 2026 at 14:07 GMT by Daily Press
      Locales: Virginia, UNITED STATES

Tuesday, January 27th, 2026 - The Hampton Roads business landscape is buzzing with activity, signaling a period of renewed growth and innovation across the region. From beloved local bakeries making a comeback to the introduction of curated wine and beer experiences, and substantial expansions within established franchises, a positive economic trend is clearly evident.

Sweet Surrender: Jamestown Pie's Rebirth & Expanded Delights

A familiar and cherished name in Hampton Roads, Jamestown Pie, is set to rise again - albeit under a new banner. After a temporary closure last year, the iconic bakery is reopening in early 2026 as "Sweet Surrender." The change in name represents more than just a rebranding; it symbolizes a commitment to evolution and expansion. While long-time fans can breathe a sigh of relief knowing their beloved pie recipes will remain unchanged, Sweet Surrender promises a significantly expanded menu. Customers can now anticipate a wider selection of decadent cakes, delicate pastries, and other irresistible dessert creations alongside the classic pies that defined Jamestown Pie's reputation. The closure allowed the ownership to restructure and modernize operations, and the relaunch demonstrates a strong belief in the continued demand for high-quality, locally-made baked goods. The reintroduction of Sweet Surrender is expected to be a significant boost for the local economy, creating new jobs and attracting visitors to the area. Analysts predict a strong opening based on the established brand recognition and the expanded offerings.

The Grapes & Hops Collective: A Williamsburg Wine & Beer Haven

Williamsburg is about to become a destination for discerning wine and craft beer enthusiasts. "The Grapes & Hops Collective" is slated to open its doors in early March, promising a curated selection of beverages for connoisseurs and casual drinkers alike. The Collective aims to distinguish itself by focusing on quality and unique offerings, featuring both established wines and emerging craft breweries. Details on specific brands and offerings are currently limited, but the establishment's marketing materials emphasize a focus on locally sourced and regionally produced beverages whenever possible. This commitment to supporting local producers aligns with the growing consumer preference for sustainable and ethical business practices. The Collective's arrival contributes to the ongoing revitalization of Williamsburg's downtown area, further establishing it as a regional hub for entertainment and fine dining. Early projections suggest the Collective will draw visitors from across Hampton Roads and beyond.

Beyond the Headlines: Regional Business Updates

The vibrancy of the Hampton Roads economy extends beyond the spotlight on Sweet Surrender and The Grapes & Hops Collective. Several other noteworthy developments are contributing to the region's positive trajectory. David Miller has been appointed as the new general manager of the Hampton Inn in Poquoson, bringing a wealth of experience to lead the hospitality team. The local Chick-fil-A franchise - a significant employer in the area with 12 locations - recently added 50 new employees, highlighting the continued strength of the fast-food sector and the availability of employment opportunities. Finally, the relocation of Miller & Zois, a prominent accounting firm, to downtown Norfolk demonstrates confidence in the city's revitalization and its growing appeal to businesses seeking a central and accessible location.

Looking Ahead: A Region on the Rise

The recent flurry of business activity in Hampton Roads paints a promising picture for the region's economic future. The return of Jamestown Pie (as Sweet Surrender), the launch of The Grapes & Hops Collective, coupled with expansions within established businesses, suggests a strong foundation for continued growth and prosperity. The region's ability to attract new businesses, retain existing ones, and create new employment opportunities underscores its resilience and adaptability in a constantly evolving economic climate. Further analysis will be conducted in the coming months to assess the long-term impact of these developments.