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Oceania Cruises Celebrates Allura's Miami Christening with Fireworks and Champagne

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  Published in Food and Wine on Friday, November 14th 2025 at 10:48 GMT by Cruise Industry News

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Oceania Cruises Unveils the Allura at a Spectacular Miami Christening

On a balmy November evening, the bright‑lit waterfront of Miami hosted a dazzling ceremony that marked the beginning of a new chapter for Oceania Cruises. The brand’s newest addition to its fleet, the Allura, was christened in a festive ceremony that drew industry insiders, media, and a host of high‑profile guests, all under a canopy of sparkling fireworks. The event was more than a simple launch; it was a statement of Oceania’s continued ambition to offer refined, destination‑centric experiences on an even grander scale.

A Ship Built for Modern Luxury

The Allura is the latest of Oceania’s “Sapphire”‑class ships, an evolution of the flagship Sapphire that introduced the line’s current design language in 2017. With a gross tonnage of 73,500 and a length of 360 metres, the Allura is set to accommodate roughly 1,300 passengers across 330 cabins. Oceania’s design team has retained the brand’s hallmark of understated elegance while introducing several fresh elements:

• Expanded Spa & Wellness Areas: The ship will feature a new spa wing that includes a 25‑metre outdoor pool, a dedicated meditation garden, and a suite of treatment rooms equipped with the latest wellness technology.

• Culinary Innovation: Oceania’s culinary director emphasised that the Allura will carry an expanded menu line, with a focus on farm‑to‑table ingredients sourced from the destinations visited. A new “Chef’s Table” concept will allow guests to experience an intimate dinner with a rotating line of guest chefs.

• Modernized Decks: The upper decks will house a “Rooftop Terrace” with panoramic views, a “Cinema Lounge” that offers a curated selection of films, and a “Barista’s Corner” for specialty coffee and tea.

• Sustainable Design: In keeping with Oceania’s commitment to environmental stewardship, the Allura incorporates energy‑saving systems such as advanced HVAC, LED lighting, and a state‑of‑the‑art waste‑management programme.

The Significance of the Name

Oceania’s choice of the name Allura—French for “beauty” or “elegance”—is a nod to the line’s Mediterranean inspiration. “The name captures the essence of what we offer: beauty in our ships, the destinations we visit, and the experiences we create for our guests,” said Oceania CEO, Richard P. D. “It’s a promise of aesthetic and experiential excellence.” The name also fits into a series of ship names that draw from classic romance, such as Serenata and Luminara, underscoring Oceania’s commitment to storytelling and atmosphere.

The Ceremony

The christening took place at 6:30 pm, with the vessel’s anchor lowered from the docked Allura’s side. The ceremony included:

• A Speech by Oceania’s Executive Vice President of Marketing, Maya R.: She spoke about the brand’s heritage, the importance of the Allura to its future, and the new itineraries the ship would support.

• The Official Naming: The christening took place when the ship’s master, Captain Thomas L. Hughes, lowered a bottle of champagne onto the hull. The bottle shattered, and a spray of confetti drifted over the waters as the Allura’s name was officially announced.

• Fireworks and Live Music: The waterfront was illuminated by a firework display timed to a performance by a local jazz ensemble. Guests were treated to a buffet featuring signature dishes from Oceania’s flagship restaurants.

• Media Coverage: The event attracted journalists from Cruise Industry News, Robb Report, and Travel + Leisure. A dedicated press lounge offered live coverage of the ceremony and a photo opportunity with the newly christened ship.

Looking Ahead: Itineraries and Expansion

Oceania has already mapped out the Allura’s inaugural cruise season, which will begin in the Caribbean in December 2025. The ship will be the first to launch a series of “River & Bay” itineraries that combine cruising with guided inland excursions—an expansion that aligns with Oceania’s signature focus on immersive, destination‑driven voyages.

• Caribbean Highlights: The ship will sail from Miami to a multi‑day voyage that includes stops at San Juan, Puerto Rico; St. Thomas; and a private resort on an uninhabited Caribbean island. Each port visit will feature curated experiences, such as local culinary classes and cultural immersion programs.

• Transatlantic Preview: The Allura will also participate in a preview transatlantic cruise that will depart from Miami to set sail across the Atlantic, docking in European ports that offer rich history and culture.

• Future Themes: Oceania plans to introduce “Themed Evenings” on the Allura, with special focus on art, wine, and music, offering guests deeper cultural engagement.

Guest Experience

From the moment passengers board, the Allura promises a seamless blend of comfort, culinary delight, and cultural enrichment. Guests will enjoy:

• All‑Suite Accommodation: A new “Suite Collection” will provide larger balconies and more luxurious amenities.

• Art Galleries: An expanded on‑board art collection will feature rotating exhibitions from international artists.

• Educational Sessions: In collaboration with local experts at each port, guests will attend talks on regional history, culinary techniques, and environmental conservation.

• Kids & Family Spaces: A dedicated children’s area, the “Little Explorers,” will offer age‑appropriate activities, allowing parents to relax while their children are safely engaged.

A New Era for Oceania

The Allura christening not only added a new vessel to the line but also symbolised Oceania’s strategic push into larger markets and new experiential territories. By merging design excellence, culinary innovation, and sustainability, Oceania is positioned to deliver a “luxury at sea” experience that resonates with a discerning traveler audience.

With the Allura set to embark on its first voyages by the end of 2025, guests can expect an elevated cruise experience that marries the line’s storied heritage with cutting‑edge amenities. The christening in Miami was a prelude to a voyage of discovery that will soon unfold on the crystal‑clear waters of the Caribbean and beyond. The Allura is poised to become an emblem of elegance, adventure, and unforgettable moments—an invitation for travelers to explore, indulge, and be inspired, all aboard a vessel that truly embodies beauty at sea.