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Shaun Cassidy, Former Teen Star, Launches Wine Brand to Fight Childhood Hunger

  //food-wine.news-articles.net/content/2026/02/08 .. unches-wine-brand-to-fight-childhood-hunger.html
  Published in Food and Wine on Sunday, February 8th 2026 at 12:07 GMT by NBC Connecticut
      Locales: Connecticut, California, UNITED STATES

Napa Valley, CA - February 8th, 2026 - Shaun Cassidy, a name synonymous with the 1970s and 80s teen pop sensation, is proving that life after fame can be just as fulfilling - and impactful. While many remember him for roles in The Hardy Boys and his chart-topping music, Cassidy has quietly built a second career as a successful composer for television and stage. Now, he's adding another layer to his multifaceted life: wine producer. But Cassidy Wine Co. isn't just about crafting fine vintages; it's a vehicle for social good, dedicated to combating childhood hunger in the United States.

Launched quietly over the past year, Cassidy Wine Co. has rapidly gained attention not just for the quality of its wines, but for its innovative "one bottle, one meal" initiative. For every bottle of Cassidy Wine Co. wine purchased, a meal is donated to No Kid Hungry, a national organization working to end childhood hunger. This commitment reflects Cassidy's deeply held belief in giving back and using his platform to address critical social issues.

"This is really important to me," Cassidy stated in an exclusive interview. "I've been fortunate in my life, and I feel a responsibility to support organizations that are making a genuine difference. Food insecurity is a pervasive problem, and it's heartbreaking to think of children going without adequate nutrition."

No Kid Hungry's work focuses on providing resources and support to families and children experiencing food insecurity. They don't simply deliver food; they work with schools, community organizations, and government programs to ensure that children have access to consistent, nutritious meals. This holistic approach addresses the root causes of hunger and creates sustainable solutions.

According to recent data from Feeding America, over 13 million children in the United States face food insecurity. This number has fluctuated in recent years, impacted by economic downturns, the pandemic, and increasing food costs. The long-term effects of childhood hunger are devastating, impacting not only physical health but also cognitive development, academic performance, and overall well-being.

"We know that kids can't learn or grow if they're hungry," Cassidy emphasized. "It's a fundamental issue. This is a problem that can be solved, and I'm incredibly proud to be a part of the solution, even in a small way. The partnership with No Kid Hungry feels incredibly right, their approach is smart and effective."

Cassidy's decision to tie his wine brand to a charitable cause isn't simply a marketing ploy. Those who have followed his career know that philanthropy has long been a cornerstone of his values. He's been a quiet supporter of various charities for years, but Cassidy Wine Co. allows him to amplify his impact and engage his fans in a meaningful way.

The wines themselves, crafted in collaboration with renowned Napa Valley vintners, are receiving critical acclaim. Initial releases focus on Cabernet Sauvignon and Chardonnay, showcasing the region's signature varietals. Reviews highlight the balanced flavors and elegant profiles, demonstrating that Cassidy Wine Co. is committed to quality as well as social responsibility.

"We didn't want to just create another wine brand," Cassidy explained. "We wanted to create something that was both enjoyable and meaningful. We want people to savor the wine knowing that their purchase is directly helping a child in need."

Cassidy hopes his initiative will inspire others to find ways to give back, regardless of how small the contribution may seem. "Everyone can do something to give back," he said. "Even something as simple as buying a bottle of wine can make a difference. It's about collective effort and realizing that we all have a role to play in building a better future."

Cassidy Wine Co. wines are currently available online and at select retailers nationwide. With each sip, consumers are not only indulging in a quality wine but also contributing to a worthy cause, proving that luxury and philanthropy can indeed go hand-in-hand. The brand's website, [ www.cassidywineco.com ], provides more information about the wines and the partnership with No Kid Hungry. Consumers can also learn more about No Kid Hungry and their efforts to combat childhood hunger at [ www.nokidhungry.org ].