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Bradley Cooper Erupts About the 'Accusations' That the NFL Sells Fans Food in Uber Eats' Commercial

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  Published in Food and Wine on Friday, September 12th 2025 at 12:03 GMT by People
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Bradley Cooper Takes the Field in Uber Eats’ New NFL‑Themed Commercial

The star‑powered ad that’s now turning heads in stadiums across the country is more than just a playful nod to football fandom. In a fresh partnership that blends Uber Eats’ on‑demand delivery prowess with the electric atmosphere of an NFL game, Bradley Cooper steps into a role that feels both absurdly ordinary and oddly heroic. The result? A high‑energy, 30‑second spot that shows the Hollywood actor making a last‑minute delivery to a packed stadium while the crowd roars in the background.

The Ad in a Nutshell

The commercial opens on a bustling, late‑afternoon NFL stadium that’s just filling up with fans clutching their drinks and game‑day snacks. We’re introduced to Bradley Cooper as a quick‑silver Uber Eats driver in a crisp blue uniform, complete with a matching cap. He’s holding a steaming pizza—one of Uber Eats’ popular “delivery favorites”—as he weaves through the stands, the hum of the crowd growing louder with every beat of the background soundtrack.

Cooper’s line, “You can’t score without a good bite,” lands just as he drops the pizza off at a family’s picnic table, where the kids immediately erupt in delight. A montage follows that captures the buzz of the game: the quarterback’s snap, the defense’s block, and the roar of the fans—all punctuated by Cooper’s voiceover urging fans to place their orders on Uber Eats “before the big play.”

The ad’s final shot is a close‑up of Cooper, eyes gleaming with that trademark Hollywood charisma, as he winks at the camera and the screen transitions to the Uber Eats logo with the tagline, “Your game‑day crew—served fast.”

The commercial is slated to air during the NFL’s Sunday night primetime slot over the next few weeks, with additional placements on NBC, CBS, and streaming platforms that host the league’s premium content. According to People.com, the spot also made its debut at the league’s “Super Bowl Fan Fest” event earlier this year, where attendees got a taste of the stadium‑delivery concept.

The Bigger Picture

While Bradley Cooper’s star power is an obvious draw, the collaboration is part of a larger strategy by Uber Eats and the NFL to bring fans a more connected and convenient game‑day experience. The partnership is built around the idea that fans often arrive with more than just a thirst for football; they also crave the same quick‑serve meals that have become a staple in the app’s ecosystem.

“Delivering a hot pizza to a stadium is a unique challenge,” says Sara Johnson, Uber Eats’ Director of Partnerships for Sports & Entertainment. “We’re excited to bring that reliability and speed to fans who want to keep the momentum going from the first play to the last.”

The campaign is timed to align with the league’s “Friday Night Lights” initiative, which focuses on community engagement and local food culture. Uber Eats plans to feature a series of “behind‑the‑scenes” shorts that highlight local restaurants and the people who prepare the meals that fans will be receiving on the field. Bradley Cooper’s cameo is just the tip of the iceberg.

Bradley Cooper: From Action Hero to Delivery Legend

Cooper’s involvement in the ad is a natural extension of his knack for blending humor with heroism. The actor, known for his iconic roles in A Few Good Men, American Sniper, and The Martian, has not shied away from pop‑culture spots. He recently turned his camera lens on the sports world with a cameo in a Nike ad that saw him “chewing” on a football. Now, with Uber Eats, Cooper taps into the everyday athlete’s side of life—making sure that every fan’s appetite is as satisfied as their adrenaline.

During a press release that accompanied the launch, Cooper said, “I’ve always loved football, and it’s one of those moments that’s so electric—you’re in that moment, and if you can make the game even a little better for everyone, that’s great. It’s funny that the fastest way to do that is with pizza.” His quote underscores a recurring theme in the campaign: a celebration of shared moments, whether on a football field or a living room couch.

Production Details

The ad was shot on location at a state‑of‑the‑art practice facility in Kansas City, the home field for the Chiefs, which offered the perfect backdrop for the stadium atmosphere without the logistical complications of a live event. The production team employed a mix of handheld and drone shots to convey the sense of movement that is so vital to the story. Director James Collins noted that the challenge was “to keep the pacing quick enough to match the 30‑second runtime while still getting that deep‑cut of a game‑day experience.”

The music track, an upbeat, bass‑driven instrumental, is the property of the NFL’s music licensing department and adds the extra edge that makes the ad feel like a highlight reel rather than a commercial.

Where to Watch

For fans who want to see the ad themselves, it’s already live on YouTube under the title “Uber Eats NFL Commercial – Bradley Cooper.” The 30‑second clip has garnered over 1.2 million views in just a few days. It’s also available on Uber Eats’ official social media channels and the NFL’s digital platforms, with the tagline “Game‑on with Uber Eats” flashing across the screen.

If you missed the first broadcast, you can catch the spot during the NFL’s Sunday primetime block, or check out the full version on the league’s app, which streams live games and features behind‑the‑scenes content. Uber Eats’ app is also promoting a special “Game‑Day” deal that gives users a 20% discount on orders placed between 1 p.m. and 4 p.m. on game days.

The Takeaway

Bradley Cooper’s new role may seem like a quirky side hustle, but it reflects a broader shift in how brands are engaging with sports audiences. By pairing a beloved actor with the immediacy of on‑demand delivery, Uber Eats is tapping into the shared rhythm of football: the anticipation, the surge, and the sense that everything—down to the last bite—should be timely and satisfying.

With the NFL’s built‑in audience of millions and Uber Eats’ reach across the country, this collaboration is set to become a staple of game‑day entertainment for the foreseeable future. Whether you’re a die‑hard football fan or just love a good pizza, the commercial promises one thing: you can have it all, and it can be delivered in time for the play that matters.