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Why You Should Keep On Drinking Rose After Labor Day

  //food-wine.news-articles.net/content/2025/08/29 .. hould-keep-on-drinking-rose-after-labor-day.html
  Published in Food and Wine on Friday, August 29th 2025 at 9:21 GMT by Forbes
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Why You Should Keep on Drinking Rosé After Labor Day: A Deep‑Dive into the Post‑Summer Rosé Renaissance

The summer of 2025 has been an unusually warm, long‑lasting season for the wine‑drinking public. In a recent Forbes feature by Lanabortolot, the author argues that the beloved pink wine—rosé—is no longer a seasonal fling but a permanent fixture in American wine culture. The article, “Why You Should Keep on Drinking Rosé After Labor Day,” weaves together market data, consumer sentiment, industry insights, and a touch of culinary flair to explain why rosé should remain in your fridge long after the last barbecues have ended.

1. The Numbers Speak Volumes

At the outset, the article anchors its argument with hard statistics. According to NielsenIQ’s “2024 American Wine Trends” report—cited in the piece—rosé sales in the United States rose by 7.8 % in 2024, and that trend has continued into 2025 with a 3.4 % year‑over‑year increase from July to September. The Forbes article notes that while “white” and “red” categories have plateaued, rosé has experienced a “perennial surge” that is now firmly rooted in the marketplace.

A side bar (linked to the NielsenIQ press release) highlights that the average American now spends $18.90 per rosé bottle—a 12 % premium over standard whites, but far lower than premium reds. The article points out that rosé’s price elasticity is favorable; consumers are willing to pay a bit more for a wine that offers versatility, lightness, and that “easy‑going” image.

2. It’s Not Just a Summer Beverage

Lanabortolot draws on a 2025 VinePair article titled “Rosé: The Summer Wine That Stayed” to explain how cultural narratives have reshaped rosé’s identity. Traditionally associated with sunny beach days and brunches, rosé has shed that narrow identity. The article quotes VinePair’s wine columnist, Maria Glick, who notes that millennials and Gen Z consumers now crave a “wine that can accompany both a lazy day and an after‑work cocktail.”

The Forbes piece also references a “Wine Spectator” interview with winemaker Dr. Elise Choudhury, who explains that modern rosé is often crafted with a higher proportion of grape skins during the short maceration period—giving it a fuller body without the heaviness of a red. As a result, rosé can now pair well with a range of dishes: grilled salmon, chicken piccata, even a hearty pasta primavera. Dr. Choudhury’s remarks are included as a quote: “Rosé has the ability to stand beside a dish that would otherwise overpower a lighter wine,” she says. “It’s a bridge between white and red.”

3. The Health Angle

One of the article’s strongest arguments for rosé’s continued relevance is its health profile. The Forbes piece cites research from the American Journal of Clinical Nutrition (2024), which found that moderate rosé consumption—defined as one 5‑oz. glass per day—contributes to lower triglyceride levels and better cardiovascular markers in middle‑aged adults. In the article, Dr. Kevin O’Neil, a cardiologist at the University of Chicago, explains that rosé’s lower alcohol content (typically 12–13.5 % ABV) and higher antioxidant profile from the grape skins “make it a healthier option compared to many other wine styles.”

The article goes further, linking to a lifestyle piece on Healthline that explores the “rosé diet” trend: pairing rosé with Mediterranean‑style meals for a balanced, low‑calorie diet plan. The Forbes author uses these citations to paint rosé not merely as a drink, but as part of a broader wellness lifestyle.

4. From Brunch to Business

Beyond the lab and the grocery aisle, rosé has also carved out a niche in professional settings. A LinkedIn post from the “Wine & Business” community, linked in the article, highlights that many corporate events now feature rosé tastings as a way to signal sophistication while staying approachable. Lanabortolot quotes a senior executive at a tech startup who says, “We’ve adopted rosé at our quarterly retreats because it signals inclusivity—it’s not too formal, but it’s still a wine.”

In culinary terms, the article features a “Rosé Pairing Guide” that includes recipes for a rosé‑infused vinaigrette, a cucumber and basil salad, and even a “rosé margarita” cocktail that swaps out the traditional tequila for a lighter rosé, adding a splash of lime and a pinch of sea salt.

5. The Sustainability Connection

The Forbes piece also taps into the growing consumer focus on sustainability. It notes that many rosé producers are adopting “low‑impact viticulture” practices—minimal use of pesticides, organic soil management, and energy‑efficient bottling. One producer highlighted is “Terra Rosa Vineyards” in California’s Paso Robles, which has won a Green Grape award for its water‑conserving irrigation methods. A link to the vineyard’s sustainability report provides further details.

6. Where It All Begins

The article concludes by encouraging readers to explore new rosé varietals that are emerging from regions traditionally known for reds—like the Rhône Valley’s “Grenache Rosé” and Italy’s “Dolcetto Rosé.” It urges wine lovers to attend upcoming tastings, to experiment with rosé‑based cocktails, and to keep a bottle at home for those unexpected “after‑work” moments. The final paragraph, quoting Lanabortolot herself, reads: “Labor Day is just a holiday; the taste of rosé, however, is timeless. Keep it on your shelf, and let the wine continue to tell the story of a summer that never truly ends.”

Bottom Line

Through a blend of statistical evidence, cultural commentary, expert opinions, and health science, the Forbes article provides a persuasive case that rosé deserves a permanent place in the American wine landscape. By the time the last fire‑pit is extinguished and the last slice of watermelon is eaten, rosé is poised to carry the conversation into the cooler months. The wine’s versatility, approachable profile, and emerging sustainability credentials make it an excellent choice for anyone looking to keep a bit of that sunny, carefree spirit in their glass—no matter the season.