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Apothic Wines Offers Redesign To Interest New Drinkers And Fans

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Apothic's redesign is reflective of wine trends. According to research by Ipsos, a whopping 72 percent of American consumers say that product design influences their purchasing decisions. Also, 81 percent of wine drinkers want wine labels that are clear and easy to understand, according to Wine Business Analytics.
Apothic Wines has undergone a significant redesign to attract both new drinkers and its existing fan base, as detailed in a Forbes article by Jeanette Hurt published on November 26, 2024. The redesign includes a fresh, modern label aesthetic aimed at capturing the attention of younger consumers while maintaining the brand's appeal to its loyal customers. The new look features vibrant colors and a more contemporary design, reflecting the brand's evolution and its commitment to innovation in the wine industry. Additionally, Apothic has introduced new wine blends to complement the visual update, focusing on bold flavors and unique taste profiles to cater to evolving consumer preferences. This strategic overhaul is part of Apothic's broader effort to stay relevant in a competitive market by blending tradition with modern marketing techniques.

Read the Full Forbes Article at [ https://www.forbes.com/sites/jeanettehurt/2024/11/26/apothic-wines-offers-new-redesign-to-interest-new-drinkers-and-fans/ ]