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Jennifer Garner Expands Partnership with Italian Fashion House Slowear

  //food-wine.news-articles.net/content/2026/02/06 .. tnership-with-italian-fashion-house-slowear.html
  Published in Food and Wine on Friday, February 6th 2026 at 23:58 GMT by HELLO! Magazine
      Locales: California, Montana, UNITED STATES

Los Angeles, CA - February 7th, 2026 - Actress Jennifer Garner is poised to make a significant splash in the American retail landscape with a major expansion of her partnership with Italian fashion house Slowear. What began as a simple brand ambassadorship in 2020 has blossomed into a full-fledged business venture, with industry analysts predicting the U.S. rollout could generate upwards of $60 million in annual revenue. This isn't just a celebrity endorsement; Garner is a key business partner driving the strategic direction of Slowear's American debut.

Slowear, largely known within European fashion circles for its dedication to quality and classic design, has been steadily building a reputation for meticulously crafted apparel. However, it's Garner's involvement that has catapulted the brand into the spotlight, particularly within the crucial US market. The actress, known for her relatable style and emphasis on practical elegance, embodies the very ethos Slowear champions - a commitment to enduring quality over fleeting trends.

The expansion isn't limited to a single approach. Slowear, guided by Garner's insight into the American consumer, is pursuing a multi-faceted retail strategy. The company plans to establish standalone Slowear boutiques in key metropolitan areas, offering a curated brand experience. Simultaneously, they are forging partnerships with established luxury retailers, including Bloomingdale's and Nordstrom. This dual approach allows Slowear to reach a wider audience, catering to both dedicated brand enthusiasts and customers discovering the label for the first time.

Garner's initial attraction to Slowear stemmed from a personal appreciation for the brand's philosophy. "I love their approach to quality and their appreciation for tradition," Garner stated when she first joined as a partner. "It's all about pieces that are meant to last and get better with age." This sentiment has become central to the brand's marketing narrative, resonating with a growing segment of consumers increasingly disillusioned with fast fashion and seeking investment pieces that transcend seasonal cycles.

Industry experts attribute Slowear's potential for success in the U.S. to several factors. Firstly, the current market demonstrates a strong appetite for European craftsmanship and heritage brands. Secondly, Garner's established credibility and connection with American audiences provide an invaluable marketing advantage. Her image is one of effortless style, authenticity, and practicality - qualities that align perfectly with the Slowear aesthetic.

Furthermore, Slowear distinguishes itself from many contemporary brands by prioritizing substance over spectacle. While many fashion houses focus on aggressive marketing campaigns and celebrity collaborations, Slowear emphasizes the intrinsic value of its products. The brand's designs are rooted in classic Italian tailoring, utilizing premium materials and time-honored production techniques. This focus on quality and longevity is increasingly appealing to consumers seeking sustainable and ethical fashion choices.

The expansion isn't without its challenges, of course. The US market is highly competitive, and establishing brand recognition amidst a crowded landscape requires a substantial investment in marketing and branding. However, Garner's team is confident that Slowear's unique value proposition - timeless designs, superior quality, and a commitment to ethical production - will resonate with American consumers.

The first Slowear boutiques are scheduled to open in New York City, Los Angeles, and Chicago during the spring of 2026, with plans for further expansion to other major cities in the following years. The partnerships with Bloomingdale's and Nordstrom will see dedicated Slowear sections within those stores launching concurrently. Garner has been actively involved in every aspect of the rollout, from store design to product selection, ensuring that the Slowear experience remains consistent with the brand's core values.

Beyond the financial projections, Garner's involvement with Slowear represents a broader trend: celebrities leveraging their influence to build authentic businesses around their personal passions. This venture signals a move away from simple endorsements and towards genuine partnerships where celebrities are actively invested in the long-term success of a brand. If the initial projections hold true, Jennifer Garner's gamble on Slowear could prove to be one of the most significant business successes of her career.