JP Licks: Boston's Ice Cream Innovators

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  Food and Wine on Fri, Jan 16th, 2026 by The Boston Globe
      Locale: UNITED STATES

JP Licks: The Flavor Adventurer

JP Licks, a Boston institution, has long been celebrated for its adventurous spirit and willingness to push the boundaries of traditional ice cream flavors. The shop's reputation for creativity is precisely what caught Food & Wine's attention. They're not afraid to experiment, often incorporating unexpected ingredients and flavor combinations that leave customers delighted (and sometimes, delightfully surprised!).

Think beyond vanilla and chocolate. JP Licks is known for its quirky concoctions, flavors like their famously popular chocolate beer ice cream - a surprising yet harmonious blend - and the delicate, floral notes of their honey lavender. This playful approach to flavor development has cultivated a loyal following and positioned JP Licks as a leader in the artisanal ice cream scene. The magazine's mention of these specific flavors highlights the shop's unique ability to balance innovation with undeniable deliciousness.

Beyond the unique flavors, JP Licks prides itself on a consistent quality and a broad range of options catering to diverse palates. Whether you're a purist who appreciates classic flavors or an adventurous foodie seeking the next exciting taste, JP Licks offers something for everyone. Their multiple locations throughout the Boston area ensure accessibility for a wide range of ice cream enthusiasts.

Underwood Ice Cream: A Celebration of New England Ingredients

While JP Licks thrives on inventive experimentation, Underwood Ice Cream, located in Beverly, takes a different, but equally compelling, approach. Their philosophy centers around the purity of ingredients and the celebration of New England's agricultural bounty. Underwood's recognition from Food & Wine stems from their unwavering commitment to sourcing local dairy and showcasing seasonal flavors.

This dedication to locality isn't just a marketing tactic; it's deeply embedded in Underwood's identity. They work closely with local farmers and producers to ensure the highest quality ingredients, resulting in ice cream that truly reflects the region's unique terroir. The ever-changing seasonal menu, featuring flavors like strawberry rhubarb in the spring and maple pecan in the fall, exemplifies their commitment. It's this focus on seasonal availability and the resulting nuanced flavor profiles that sets Underwood apart and earns them high praise.

For those who appreciate a more traditional ice cream experience, but with a significant upgrade in quality, Underwood Ice Cream delivers. The richness of the local dairy combined with the freshness of seasonal ingredients creates a flavor experience that is both comforting and refined.

A Sweet Boost for Massachusetts Businesses

This national recognition from Food & Wine is a significant win for both JP Licks and Underwood Ice Cream. It's a testament to their hard work, creativity, and dedication to quality, and it's sure to draw even more attention to Massachusetts' thriving ice cream scene. It's also a boost for the local economy, highlighting the strength and vibrancy of small businesses in the state.

So, whether you're a longtime fan or just discovering these gems, now is the perfect time to indulge in a scoop (or two!) from either JP Licks or Underwood Ice Cream and experience firsthand what makes them so special - and so worthy of a place on Food & Wine's prestigious list.