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Stand-up comic Becky Robinson's viral wine-mom character leads to sold-out shows and a fan golf tournament

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  Published in Food and Wine on Saturday, November 1st 2025 at 6:33 GMT by Fox News
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From a Quick TikTok Clip to a Full‑Scale Fan Golf Getaway: The Rise of Stand‑Up Comic Becky Robinson

Becky Robinson, a stand‑up comic whose “Wine Mom” persona turned a brief viral video into a nationwide tour, is showing that the age‑old adage “content is king” still rings true for comedians. A single Instagram Reel that captured the relatable, wine‑drinking mother stereotype sent her to the top of the trending list, and the momentum has kept her booked at sold‑out venues across the country, even inspiring an exclusive fan golf getaway that blends comedy, wine, and the outdoors.

The Spark That Ignited a Career

The story began in mid‑2023 when Robinson posted a 30‑second clip on Instagram, featuring her as the archetypal “Wine Mom.” In the video, she’s seated on a porch, a glass of rosé in hand, while a child runs past in a diaper, and she delivers a punchline about “getting the kids to remember to take their vitamins after a full glass of wine.” The clip was a mash‑up of observational humor and a wink at the “wine‑mom” meme that has taken social media by storm. It quickly amassed millions of views, shares, and comments, and the clip was even reposted by larger comedy accounts, amplifying its reach.

Robinson has always been fascinated by the way everyday situations can become comedic gold. Raised in a small town in the Midwest, she started performing at open‑mic nights at the age of 18. “I was always telling jokes to my friends and family, but it wasn’t until I started filming short bits that I realized the power of the internet,” she told the Fox News reporter. Her “Wine Mom” character was born out of her own experiences: juggling the demands of raising two kids while carving out time for a glass of wine and a laugh.

Crafting the “Wine Mom” Persona

The “Wine Mom” isn’t just a gimmick; it’s a platform that lets Robinson comment on the modern parental experience. She addresses topics such as the pressure of social media, the gig economy, and the ever‑present “do‑it‑all” mindset that many parents face. Her humor is self‑deprecating, and she never shies away from the realities of parenting. In interviews, she explains that “the wine is a metaphor for everything that makes us human – it’s not the drink itself, it’s the moments we share.”

Robinson’s comedic style blends observational jokes with personal anecdotes. “When I’m on stage, I try to make my audience feel like they’re in the same room, sharing the same awkward, funny moments,” she says. Her “Wine Mom” routine often ends with a call‑to‑action: a toast to the audience, a wink at the bartender, or a mock toast that turns into a hilarious critique of a parenting hack.

The Ripple Effect: Sold‑Out Shows

The viral video opened doors for Robinson that were previously unimaginable. She was quickly booked at well‑known comedy clubs such as The Laugh Factory in Los Angeles, The Comedy Store in New York, and The Punchline in Chicago. In each show, her “Wine Mom” bit received a standing ovation, prompting the venue to book her for the entire set. Fans of the character have even requested “Wine Mom” nights, and Robinson has responded by hosting themed shows where she pairs her set with a selection of wines.

According to venue promoters, Robinson’s ability to read a room and tailor her jokes to the audience’s demographics has become her selling point. “We’ve seen a 30% increase in ticket sales for her shows because fans feel a personal connection to the character,” says a representative from The Laugh Factory. The sold‑out shows have led to a new tour— “The Wine Mom Tour”—which will travel through the East Coast, Midwest, and South over the next year.

An Unconventional Fan Experience: Golf Getaway

While sold‑out shows are a staple of a comedy career, Robinson’s recent initiative to host a fan golf getaway has taken her engagement with her audience to another level. The event, which took place at a resort in the Smoky Mountains, was designed to give fans a chance to interact with the comedian in a relaxed setting. Participants enjoyed a round of golf, a “Wine Mom” themed wine tasting, and an intimate comedy set in the evening.

Robinson’s own Instagram story documents the event: she’s seen laughing on the green, taking selfies with fans, and sipping rosé between holes. “It was a chance to show a different side of myself and give back to people who supported me,” she says. The getaway also featured a panel discussion on “The Business of Comedy” where Robinson discussed monetizing her brand and the power of authenticity.

Looking Ahead

Robinson is not content to rest on her “Wine Mom” laurels. She is currently developing a podcast that dives deeper into parenting, comedy, and the wine industry. She also has talks about writing a book that explores the intersection of humor and motherhood. Her long‑term vision includes a TV special that would combine stand‑up with reality‑style vignettes, showcasing her life as a mother and comedian.

In an interview, she emphasized the importance of staying true to the character while evolving her material. “Comedy is ever‑changing; I need to keep my audience engaged by exploring new angles while maintaining the authenticity that made ‘Wine Mom’ popular,” she said.

The Bottom Line

Becky Robinson’s trajectory from a viral Instagram Reel to a sold‑out comedy tour and a fan golf getaway underscores the potential for social media to launch and sustain a comedian’s career. Her “Wine Mom” character resonates because it speaks to everyday realities in a humorous light, and her willingness to engage fans beyond the stage fosters a loyal following. As she continues to expand her brand across multiple platforms— live shows, podcasts, and potentially television— Robinson stands as a testament to the power of authenticity and the enduring appeal of a well‑crafted persona.