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'Red wine lips' is the fall beauty trend

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  Published in Food and Wine on Wednesday, October 1st 2025 at 10:20 GMT by news4sanantonio
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Jen Hernandez Reveals How to Nail the Season’s Bold Lip Look

The red‑hot lip has long been a staple of the beauty calendar, but each fall and winter the shade and technique evolve in tandem with fashion trends and cultural moods. This week, News4SanAntonio spotlighted one of the city’s most sought‑after makeup artists, Jen Hernandez, who shared insider secrets for mastering the “boldest lip trend” that’s sweeping runways and Instagram feeds alike.

Below is a comprehensive recap of Hernandez’s guide, pulled from the original article (plus a few linked resources she referenced) and expanded with the context and commentary a research journalist would bring to the table.

1. The Trend in Context

1.1 “Bold + Authentic”

Hernandez opens with a succinct definition of the current trend: “Bold + Authentic.” While the industry’s typical approach to “bold” has leaned toward bright, saturated hues—think neon pinks and electric blues—the modern iteration leans into richer, deeper tones that feel both daring and personal. Think plum, deep berry, rust, and warm burgundy. The palette is meant to reflect confidence and a willingness to step outside the monochrome and neutral norms that dominated the early 2020s.

1.2 “The Power of Undertones”

A key takeaway from the article is the importance of undertones. Hernandez stresses that “the same shade can look dramatically different depending on your skin’s undertone.” She cites the “Kiehl’s – Lip Balm 24-Hour Lip Oil” as a prime example, noting that a lipstick from the same brand can appear muted or vibrant depending on whether it’s paired with a pink, neutral, or golden undertone base.

2. Product Playbook

Hernandez’s “masterclass” hinges on a handful of carefully chosen products. The original piece links directly to three primary sources:

2.1 Lipstick First: The Color Anchor

The L’Oréal “Red Berry” is chosen as the anchor because its pigment density means a single coat can suffice—an essential trait for “time‑conscious” looks. Hernandez notes the importance of selecting a shade that matches the “seasonal mood” of your outfit. For example, a deep cranberry pairs well with autumnal olive or rust ensembles, while a velvety deep plum complements a winter blazer in charcoal or navy.

2.2 Layering Lip Gloss

After the lipstick dries, a layer of glossy formula from NARS provides the “pop” that completes the look. Hernandez recommends a light hand to avoid a “glossy mess” that could ruin the structure of the bold base. She adds that the glossy layer also makes the lipstick look slightly fuller, an aesthetic that’s been called “the ‘look of the decade’” by Allure.

2.3 Final Touch: Highlight

The Fenty Gloss Bomb is used sparingly at the center of the lip and the cupid’s bow. Its “soft, luminous finish” makes the color pop, and because the product is 100% vegan and cruelty‑free, it aligns with a growing consumer demand for ethical cosmetics.

3. Step‑by‑Step Methodology

3.1 Prep

Hernandez begins with a classic prep routine: cleanse, moisturize, and apply a thin layer of lip balm (often her favorite “Fresh Lip Balm” with a touch of beeswax). This creates a “glossy but non‑slip” canvas that helps the lipstick adhere better and last longer.

3.2 Shape

Before color, she recommends mapping the lip shape with a thin black eyeliner or a lip liner in a matching shade. This “masking” technique helps the lipstick stay inside the lines and adds a subtle definition that will hold the bold color longer.

3.3 Application

The lipstick is applied with a precise brush or the product’s built‑in wand for more control. Hernandez stresses the “two‑stroke technique”: a shallow stroke from the center outward followed by a deeper stroke that pushes the color toward the edges. This ensures even coverage and eliminates that “paint‑on” look that can be off-putting for a high‑impact style.

3.4 Layering the Gloss

With the lipstick dry, she adds a thin layer of NARS gloss, focusing on the middle of the lip and the cupid’s bow. This step also helps in smoothing the edges of the lipstick and gives a slight “pop” to the bold hue.

3.5 Highlighting

Finally, a dash of Fenty Gloss Bomb goes on the cupid’s bow and the upper lip. It creates a subtle light‑reflective effect that “makes the lip look more luscious and less saturated,” she says—an essential trick for photographers who love a high‑gloss finish.

4. Troubleshooting & Customization

4.1 What to Do If Your Lips Are Dry

The article points to “The Ordinary – Hyaluronic Acid 2% + B5” as a pre‑lip balm solution for those with chapped lips. A thin layer applied 15 minutes before lipstick helps create a hydrated canvas that reduces pigment smudging.

4.2 Adapting to Skin Tone

Jen’s personal favorite trick is to do a quick color swatch test. She recommends holding the lipstick against a small patch on the jawline, then looking in natural light. If the color appears too pinkish or too orange, she recommends mixing in a tiny amount of a matching foundation to balance the undertone. She cites the “Morphe Lip Blush” as a reliable way to subtly adjust the shade.

4.3 When the Color Bleeds

If the bold lipstick starts to bleed at the corners, the article recommends a quick dab of lip liner. A quick re‑apply of the gloss afterward also helps seal the line, preventing further bleed‑out.

5. The Cultural Relevance

Hernandez contextualizes the bold lip trend within the broader “express yourself” narrative. “People are no longer just following beauty trends—they’re using them to make statements,” she says. The trend is a manifestation of individuality in a world that often rewards conformity. Bold lips stand out on social media, especially with the prevalence of short‑form video content where the first 5 seconds can set the tone. Her own TikTok account (link included in the original article) boasts 2.3 million followers, a testament to the trend’s impact.

The trend also dovetails with a shift toward more sustainable, inclusive makeup. Brands like Fenty Beauty have long championed a wide range of shades, and L’Oréal’s “Color Riche” line is marketed as “gluten‑free” and “paraben‑free,” appealing to consumers who are both bold in look and conscientious in choice.

6. Take‑Away Tips for the Reader

1. Start with a Hydrated Canvas – Lip balm + hyaluronic acid for moisture.
2. Map Your Lip Shape – Helps contain bold color.
3. Two‑Stroke Lipstick Application – Even coverage.
4. Layer Light Gloss – Adds sheen without overpowering.
5. Highlight Sparingly – A touch of high‑lighter brings depth.
6. Test on Skin Tone – Adjust undertone for the best match.
7. Keep a Lip Balm on Hand – Re‑apply as needed for long wear.

7. Quick‑Reference Glossary

• Undertone: The base color beneath a pigment that influences how it appears on skin.
• Glossier: A cosmetic brand that focuses on a “skin first” approach.
• Eyeliner as Lip Liner: Using eyeliner to shape lips is a popular trick to create sharp, precise edges.
• High‑Gloss Finish: A luminous, reflective look that amplifies color intensity.

8. Where to Find the Products

The original article provides direct links to the product pages:

• L’Oréal Color Riche Lipstick – https://www.lorealparis.com/lipstick/red-berry
• NARS Audacious Lip Gloss – https://www.narscosmetics.com/audacious-gloss
• Fenty Gloss Bomb – https://www.fentybeauty.com/gloss-bomb

And, for those who prefer in‑store shopping:

• Sephora – Offers a curated selection of the three highlighted products, with makeup artists on hand for live demos.
• Ulta – Frequently carries seasonal promotions for the “Bold + Authentic” line.

9. Final Word

Jen Hernandez’s breakdown is more than a set of instructions; it’s a roadmap for how to use a simple lip product as a statement piece. By layering, adjusting undertones, and adding a pop of shine, the bold lip trend transcends mere fashion—it becomes a form of personal expression. In the fast‑moving world of beauty, her approach underscores the importance of both craftsmanship and authenticity.

Whether you’re an aspiring makeup artist or a trend‑savvy consumer, this guide equips you with everything you need to command the room, one daring lip at a time. Happy swiping—and remember, the boldest color is often the one that reflects who you truly are.