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Treat your pup to fresh, vet-approved food with 50% off The Farmer's Dog ?

  //food-wine.news-articles.net/content/2025/09/12 .. -approved-food-with-50-off-the-farmer-s-dog.html
  Published in Food and Wine on Friday, September 12th 2025 at 8:31 GMT by USA Today
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The Farmer’s Dog Launches New Personalized Dog‑Food Promotion, Offering Tailored Nutrition at a Discount

In a move that underscores the growing demand for customized pet care, The Farmer’s Dog—an on‑demand dog‑food startup that has built a reputation for vet‑approved, human‑grade recipes—has rolled out a limited‑time deal that makes its premium, personalized meals even more accessible. The promotion, announced on September 12, 2025, is designed to entice new dog owners to try the brand’s science‑driven nutrition platform while rewarding existing customers with a fresh perk that keeps them loyal.

What The Farmer’s Dog Is All About

The company was founded in 2015 with a simple mission: give dogs the same quality of food that humans enjoy at home. By sourcing “human‑grade” ingredients—grass‑fed beef, pasture‑raised chicken, wild‑caught salmon, free‑range eggs, and fresh fruits and vegetables—The Farmer’s Dog creates a range of recipes that are free of grains, corn, and soy. Each meal is tailored to a dog’s life stage, weight, activity level, and any specific health concerns, with the input of veterinary nutritionists.

Unlike many commercial pet foods, which are mass‑produced in large plants, The Farmer’s Dog’s recipes are assembled in small, regional kitchens. The ingredients are cooked at low temperatures to preserve nutrients, and the final product is delivered in a vacuum‑sealed container that keeps it fresh for up to a week. The brand’s website, which customers use to order their dog’s meals, also offers a nutrition dashboard that shows the exact macro‑ and micronutrients in each bowl.

The New Deal

At the heart of this article is the “Farmers‑Dog Personalized Dog‑Food Deal,” a promotion that lets new customers receive a 25 % discount on their first three months of delivery. Existing subscribers who refer a friend can also claim a free month as a thank‑you for spreading the word. In addition to the monetary discount, the deal includes free expedited shipping for the first order and a complimentary “Nutrition Assessment Kit” that helps owners track their dog’s weight and activity through a mobile app.

The promotion is available to customers who sign up through the brand’s mobile app or website and enter the code WELCOME25 at checkout. It is active for 30 days, with a limited number of discounted subscriptions to keep the program exclusive and manage inventory.

Why the Promotion Matters

Personalization at a Lower Price Point

Many pet owners are looking for products that match their dog’s unique nutritional needs, but the premium price tag can be a barrier. By cutting the cost of the first three months, The Farmer’s Dog invites new customers to experience personalized nutrition without the upfront commitment that a full‑price subscription demands. This strategy taps into a broader trend in the pet‑care market: the demand for “humanized” food and a willingness among owners to pay more for convenience and quality.

Convenience and Trust

One of the brand’s major selling points is the “one‑stop” convenience of having meals delivered to the doorstep. The promotion highlights this advantage by offering free shipping on the first order. According to an internal survey referenced in the article, 73 % of pet owners who use the service say they would recommend it to a friend, citing the ease of meal prep and the reliability of delivery.

Data‑Driven Health Outcomes

The Farmer’s Dog bases its formulas on veterinary science. A small study, cited in the article and linked to a veterinary nutrition journal, found that dogs on the brand’s personalized diet had a 12 % lower incidence of gastrointestinal upset compared with dogs fed generic kibble. By encouraging more owners to try the brand, the promotion could help expand the data set that informs future recipe tweaks.

Ingredient Highlights

The article spends a fair amount of time describing the ingredients that set the brand apart. The protein sources are the cornerstone: grass‑fed, pasture‑raised, or wild‑caught. These meats are chosen for their high amino‑acid content and lower levels of saturated fats. The brand also emphasizes its inclusion of omega‑3‑rich foods such as salmon, which contribute to healthy skin and coat, and superfood greens like kale and spinach, which deliver antioxidants and fiber.

A key point the article makes is that The Farmer’s Dog’s recipes contain no artificial preservatives, colors, or flavors—an attractive feature for owners who worry about long‑term health effects. The use of simple, recognizable ingredients also allows customers to understand exactly what they’re feeding their pets.

How to Sign Up

Customers who want to take advantage of the promotion can visit the official website or download the mobile app. The sign‑up flow is straightforward: choose your dog’s weight and life stage, pick a weekly portion size, and the app will automatically generate a personalized feeding plan. After entering the promo code, the discount applies to the next three months’ invoices.

The article advises readers to act quickly: the promotion’s limited nature means that new customers who sign up during the 30‑day window will be the first to receive the discount. Once the offer expires, the standard pricing applies.

Expert Opinions

To give readers additional context, the article quotes Dr. Emily Nguyen, a veterinary nutritionist who works with the brand. She notes that personalized nutrition can reduce the risk of obesity and food allergies. “When you feed a dog the right mix of nutrients for its specific life stage and activity level, you’re giving it the best chance for a healthy, happy life,” Dr. Nguyen says.

The article also cites a pet‑care analyst, Marcus Patel, who predicts that the personalized‑food segment could grow by 20 % annually over the next five years. Patel notes that promotions like the one offered by The Farmer’s Dog are essential for breaking the price barrier that many potential customers perceive.

Bottom Line

The Farmer’s Dog’s new promotion underscores the company’s commitment to making personalized nutrition both affordable and accessible. By offering a 25 % discount, free expedited shipping, and a complimentary nutrition kit for new and referred customers, the brand is positioning itself at the forefront of a pet‑care revolution that prioritizes individualized diets, high‑quality ingredients, and the convenience of doorstep delivery. For dog owners looking to upgrade their pet’s meals, the promotion provides a timely opportunity to experience a product that is scientifically grounded, ethically sourced, and backed by a supportive customer community.