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Anjali Gold, EaseMyTrip Partner with Delhi Dangal Warriors to Boost Indian Wrestling

  //food-wine.news-articles.net/content/2026/02/08 .. i-dangal-warriors-to-boost-indian-wrestling.html
  Published in Food and Wine on Sunday, February 8th 2026 at 13:05 GMT by RepublicWorld
      Locales: Delhi, INDIA

New Delhi - February 8th, 2026 - In a dynamic move poised to bolster the profile of Indian wrestling, Anjali Gold, a renowned jewelry brand, has announced a strategic partnership with EaseMyTrip, a leading online travel agency, and the Delhi Dangal Warriors, a celebrated franchise within the Pro Wrestling League (PWL). This multifaceted collaboration aims to provide crucial support and increased visibility to Indian wrestlers, fostering growth and opportunity within the sport.

This isn't merely a sponsorship deal; it's a commitment to nurturing Indian athletic talent. The alliance leverages the unique strengths of each partner. Anjali Gold brings its established brand prestige and commitment to craftsmanship, EaseMyTrip contributes its expansive digital reach and marketing capabilities, and the Delhi Dangal Warriors provide a powerful on-field presence and a team of dedicated athletes. Together, they are crafting a synergistic ecosystem designed to elevate the entire wrestling landscape in India.

"We at Anjali Gold have always believed in celebrating excellence, and Indian wrestlers embody that spirit," stated Mr. Vikram Khanna, CEO of Anjali Gold, in an exclusive interview. "Our association with EaseMyTrip and the Delhi Dangal Warriors is a natural extension of our dedication to supporting Indian talent. We see immense potential within the Pro Wrestling League, and we're eager to contribute to its growth, particularly by shining a spotlight on the incredible athletes representing the Delhi Dangal Warriors."

The partnership extends far beyond simple logo placement. Plans include a comprehensive suite of initiatives designed to reach a broad audience. Key components will feature compelling sponsored content showcased across multiple platforms, targeted social media campaigns to engage wrestling fans and introduce new audiences to the sport, and a series of high-profile promotional events - including meet-and-greets with wrestlers, training camp visits, and potential appearances at travel-related events hosted by EaseMyTrip. The goal is to create a constant drumbeat of positive exposure for the league and its athletes.

EaseMyTrip's participation represents a growing trend of corporate entities recognizing the value of investing in sports and cultural initiatives within India. "For EaseMyTrip, it's about more than just bookings and travel," explains Ms. Nisha Sharma, Chief Marketing Officer of EaseMyTrip. "It's about connecting people with experiences, and what's more exhilarating than witnessing the power and skill of these incredible wrestlers? We believe this partnership allows us to not only support a fantastic sport but also to reach a wider demographic and demonstrate our commitment to national pride. We anticipate offering exclusive travel packages for fans attending PWL matches, further enhancing the experience."

The Delhi Dangal Warriors, consistently a top contender in the PWL, have welcomed the partnership with enthusiasm. "This is a game-changer for our team and for wrestling in India," said Coach Rajinder Singh of the Delhi Dangal Warriors. "For years, wrestlers have struggled for adequate sponsorship and recognition. This collaboration will provide us with the resources to train harder, compete at a higher level, and ultimately, bring more glory to our nation. It also offers our wrestlers valuable opportunities to build their personal brands and become role models for the next generation."

Industry analysts predict that this partnership could set a precedent for other brands to invest in niche sports in India, recognizing the potential for both positive brand association and significant audience engagement. The Pro Wrestling League, while gaining traction, still faces challenges in attracting mainstream viewership. The combined marketing power of Anjali Gold and EaseMyTrip is expected to address this directly, introducing the sport to a broader and more diverse demographic. Furthermore, the collaboration will likely explore opportunities for international exposure, potentially showcasing Indian wrestlers on a global stage.

Looking ahead, the partners are discussing the potential for establishing a wrestling academy jointly funded by Anjali Gold and EaseMyTrip, aimed at identifying and nurturing young talent from across India. This long-term vision demonstrates a genuine commitment to the sustainable growth of the sport, ensuring a pipeline of skilled athletes for years to come. The initial phase of the partnership will focus on the upcoming PWL season, with plans for expansion and new initiatives to be announced throughout the year.