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Joanna Gaines Announces Magnolia Hearth & Hand Host-Gift Line at Target for 2025
//food-wine.news-articles.net/content/2025/12/18 .. arth-hand-host-gift-line-at-target-for-2025.html
Published in Food and Wine on Thursday, December 18th 2025 at 10:53 GMT by Food & Wine- 🞛 This publication is a summary or evaluation of another publication
- 🞛 This publication contains editorial commentary or bias from the source
Joanna Gaines Brings Magnolia’s Hearth & Hand Host‑Gifts Line to Target for 2025
When the name “Joanna Gaines” pops up in a home‑decor discussion, the first image that comes to mind is a warm, country‑style kitchen with reclaimed‑wood cabinets, vintage lighting, and an abundance of natural textures. Over the past decade, Gaines has taken that aesthetic—originally popularized in her Magnolia‑branded “Modern Farmhouse” design style—and turned it into a multi‑platform empire that includes books, television, a home décor line, and, more recently, a partnership with Target. In a new announcement that appeared on Food & Wine, Target has revealed the full scope of its 2025 “Hearth & Hand Magnolia Host Gifts” collection, promising a line that will cater to both the practical host and the aesthetic homeowner.
The Heart of the Collection: A Host‑Gift–Focused Line
The new lineup is billed as a “host‑gift‑focused” range, meaning it is deliberately curated to contain items that people would feel comfortable giving to friends and family, rather than purely decorative or purely functional items. The idea is to bring the “hospitality” element into the home. “We’re really focused on the people who love to entertain, to host, and to make their guests feel at home,” Target’s senior director of retail design, Kim Naylor, told the Food & Wine writer. “The product line is about quality, style, and that special something you want to give to a friend or family member.”
The collection includes more than 70 distinct products, divided across several categories:
| Category | Representative Products |
|---|---|
| Tableware | 12‑piece crystal‑clear glasses, 8‑piece ceramic mug set, 6‑piece flatware set |
| Kitchen | Wooden cutting boards (8‑inch, 10‑inch, and a large 12‑inch board), glass jar sets, wooden spoon set |
| Décor | 3‑piece “Farmhouse” centerpiece (e.g., a mason‑jar candle holder, a ceramic mug, and a wooden spoon), glass vases |
| Essentials | Hand‑woven linen napkins, ceramic serving trays, a set of herb scissors |
The items all feature the same Magnolia hallmark: a blend of rustic charm and subtle, neutral color palettes. The wood products are finished with a light sealer that highlights the natural grain; the glassware often incorporates a “burl” or “copper‑touched” finish to give it a hand‑crafted look. In short, the aesthetic is “softly sophisticated, modern farmhouse with a twist of artisanal craftsmanship.”
The Collaboration: How It All Came Together
Food & Wine also traced the origins of the partnership. Target first signed a design‑licensing agreement with Magnolia in 2020, which gave the retailer the rights to produce and sell a line of products under the “Hearth & Hand” brand. The collaboration began with kitchenware such as mugs, plates, and kitchen towels. By 2023, the line had expanded to include holiday‑specific items like a Christmas cookie jar set and a Thanksgiving table décor set. In 2025, the partnership takes another leap forward with the host‑gift line.
Gaines herself is deeply involved in the design process. “I love being part of the creation process,” she says in the article. “It’s a great way to give something back to the community that loves to host and celebrate.” She explains that each product goes through several iterations of design, prototype, and test‑market testing to ensure that it meets the functional and aesthetic standards that Magnolia is known for.
One notable point in the article is that the host‑gift line is not just a vanity product; it’s designed with sustainability in mind. “We are focusing on recyclable materials wherever possible,” Target says. “We have also sourced sustainable wood for our cutting boards and opted for non‑PVC finishes for our tableware.” This emphasis on eco‑responsible design is in line with Magnolia’s long‑standing values around thoughtful sourcing and reducing waste.
Where and When to Buy
The host‑gift line launches early in the 2025 season. Food & Wine confirms that it will be available at Target stores across the country as well as on Target’s website and Target.com. The first wave of products will arrive in the last week of January, with a full rollout across all product categories by the second quarter of 2025.
Consumers can also order the host‑gift sets as gift baskets or individual items. The article notes that many of the items have already been pre‑ordered through the Target “Early Access” program for shoppers who subscribe to the retailer’s email list. For the curious, the article also includes a link to Target’s dedicated product page for the Magnolia Host Gifts line—complete with product photos, pricing, and reviews.
The price range for individual items is modest: a set of glasses starts at $29.99, a wooden cutting board is $24.99, and the 6‑piece flatware set is $34.99. The complete host‑gift set—containing a cutting board, a 12‑piece glass set, and a set of napkins—runs a little under $100. These price points are strategic, keeping the items within reach of the “average consumer” while still feeling special enough to give as a gift.
A Bigger Trend: The Rise of the “Home as a Place of Hospitality”
Food & Wine also contextualizes the launch within a larger trend that has been accelerating for the past few years. With more people spending time at home and hosting small gatherings or video‑call celebrations, there has been an uptick in demand for home‑decor items that are both beautiful and functional. The “host‑gift” line is a clear response to that demand.
In a short interview clip embedded in the article, Joanna Gaines says, “I see a lot of people looking for ways to make their homes a place of warmth and welcome. That’s what my Magnolia brand is all about.” She adds that her partnership with Target has made it easier for her fans to access high‑quality, affordable items.
Final Thoughts
Target’s 2025 Magnolia Hearth & Hand Host‑Gift line is a well‑coordinated blend of design, function, and brand identity. By tapping into Joanna Gaines’ massive following and marrying it with Target’s wide distribution and pricing strategy, the collection promises to be a hit among host‑enthusiasts, gift‑givers, and Magnolia fans alike. For anyone looking to add a touch of farmhouse elegance to their home or searching for a heartfelt gift that says “I care,” the Magnolia Host Gifts line is definitely worth a closer look. Food & Wine’s article—complete with product links and an inside look at the collaboration—provides a comprehensive overview, making it easy to decide whether the 2025 collection is the right fit for your home.
Read the Full Food & Wine Article at:
[ https://www.foodandwine.com/joanna-gaines-target-hearth-and-hand-magnolia-host-gifts-2025-11871598 ]
