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The Enduring Legacyof Kohl

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  Published in Food and Wine on Tuesday, August 19th 2025 at 14:36 GMT by Phil Bruner
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s Oregon Partnership: A Story of Sustainability and Community Impact

For over two decades, a quiet but powerful partnership has been blossoming in the Willamette Valley of Oregon – a collaboration between retail giant Kohl's and the innovative organization Local Roots Sustainable Food Systems. While many corporations tout sustainability initiatives, the Kohl's/Local Roots relationship stands out as a model for genuine impact, earning them numerous awards and demonstrating how businesses can meaningfully contribute to local economies and environmental stewardship. This story isn’t just about organic blueberries; it’s about building resilience in rural communities and redefining what corporate responsibility truly means.

The foundation of this remarkable partnership lies in Kohl's commitment to sourcing fresh produce from small, family-owned farms. Recognizing the challenges faced by these farmers – fluctuating market prices, climate change impacts, and difficulty accessing larger distribution networks – Kohl’s began seeking a more direct and sustainable supply chain. Enter Local Roots, an organization founded in 2001 with the mission of connecting local farmers directly to consumers and institutions.

Local Roots operates as a “food hub,” essentially acting as a logistical bridge between farms and buyers. They provide crucial services like aggregation (collecting produce from multiple farms), processing (washing, packing, and sometimes light value-added activities), storage, distribution, and marketing. This infrastructure is often lacking in rural areas, leaving farmers vulnerable and limiting their market reach. By partnering with Local Roots, Kohl’s gained access to a consistent supply of high-quality, locally grown produce while simultaneously empowering the small farms that form the backbone of Oregon's agricultural landscape.

The impact has been profound. Farmers participating in the program have reported increased income stability, reduced risk, and greater control over their businesses. They benefit from guaranteed contracts with Kohl’s, providing a predictable revenue stream that allows for long-term planning and investment in sustainable farming practices. This security is particularly vital in an industry often plagued by unpredictable weather patterns and volatile commodity prices.

Beyond the economic benefits, the partnership fosters environmental sustainability. Local Roots encourages and supports farmers in adopting regenerative agricultural techniques – methods that prioritize soil health, biodiversity, and water conservation. These practices not only enhance the quality of the produce but also contribute to carbon sequestration and mitigate climate change impacts. The reduced transportation distances associated with local sourcing further minimize the program’s carbon footprint compared to relying on produce shipped from across the country.

The success hasn't gone unnoticed. The Kohl’s/Local Roots partnership has garnered numerous accolades, including a recent recognition as a “Champion of Sustainable Agriculture” by Oregon Governor Tina Kotek and the Oregon Department of Agriculture. These awards highlight the program’s significant contributions to both the state’s economy and environment.

The relationship extends beyond simply buying and selling produce. Kohl's actively supports Local Roots through financial grants, volunteer efforts, and collaborative marketing initiatives. This holistic approach demonstrates a genuine commitment to the long-term success of the partnership and the communities it serves. Kohl's also uses its platform to educate consumers about the importance of supporting local farmers and sustainable agriculture.

The program’s reach extends beyond blueberries (a significant crop in the Willamette Valley). Local Roots distributes a wide variety of seasonal produce, including strawberries, raspberries, peaches, pears, apples, carrots, beets, kale, spinach, and more – all grown by small farms within a 100-mile radius of Kohl's stores. This diverse selection provides consumers with access to fresh, flavorful, and locally sourced food while supporting the region’s agricultural heritage.

Looking ahead, the partnership shows no signs of slowing down. Both Kohl’s and Local Roots are committed to expanding the program’s reach, incorporating new technologies to improve efficiency, and continuing to support farmers in adopting sustainable practices. The model established in Oregon has even inspired similar initiatives in other states, demonstrating its potential for broader impact across the country.

The story of Kohl's and Local Roots is a powerful reminder that corporate responsibility can be more than just philanthropy; it can be a strategic investment in building resilient communities and fostering a more sustainable food system. It’s a testament to the power of collaboration – a partnership where a large corporation and a small, grassroots organization have found common ground to create something truly meaningful and lasting. It's a story that deserves wider recognition as an example of how businesses can be a force for good in the world.