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The Viral Sensation Why Everyones Making Marshmallow Fluffwith Just Two Ingredients

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  Published in Food and Wine on Wednesday, August 20th 2025 at 3:30 GMT by Allrecipes
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The internet is currently buzzing – and sticking – with a surprisingly simple recipe that’s taken TikTok and beyond by storm. It involves only two ingredients: Nutella and whipped cream, combined to create what many are calling “marshmallow fluff” or “Nutella cloud.” While the name might evoke images of airy sweetness, the reality is a rich, decadent spread that's proving irresistible to home cooks looking for an easy and impressive treat.

The trend originated on TikTok, where videos showcasing the simple mixing process have garnered millions of views. Users are demonstrating how to combine equal parts Nutella (the beloved hazelnut-chocolate spread) and whipped cream – either from a can or freshly made – until a light, fluffy consistency is achieved. The resulting mixture bears a striking resemblance to marshmallow fluff, hence the nickname, but boasts a far more intense chocolate-hazelnut flavor profile.

The appeal of this recipe lies not only in its simplicity but also in its versatility and aesthetic appeal. It requires minimal effort - no baking, complicated techniques, or specialized equipment are needed. A bowl, a whisk (or electric mixer), and the two key ingredients are all that’s required to create something visually appealing and undeniably delicious. The fluffy texture and creamy appearance make it perfect for Instagram-worthy photos and videos, contributing significantly to its viral spread.

But what exactly is this “marshmallow fluff” alternative? Nutella, as many know (and love), is a product of Ferrero, an Italian confectionery company. It’s made primarily from hazelnuts, sugar, cocoa powder, vegetable oil, and skim milk – a combination that creates its signature rich, sweet, and nutty flavor. Whipped cream, on the other hand, adds lightness and airiness to the mixture. The combination is surprisingly synergistic; the density of Nutella is offset by the volume of whipped cream, resulting in a texture that’s both creamy and light.

The recipe's simplicity has also sparked creativity among home cooks. While the basic formula calls for equal parts Nutella and whipped cream, variations abound. Some users are experimenting with different types of whipped cream – stabilized versions for longer-lasting fluffiness, or even flavored varieties like vanilla or coffee. Others are incorporating additional ingredients to customize the flavor profile. Suggestions range from adding a pinch of salt to enhance sweetness, to incorporating extracts like vanilla or almond. A few adventurous cooks have even suggested adding crushed Oreos or mini chocolate chips for added texture and indulgence.

The "Nutella cloud" isn't just a novelty; it’s surprisingly adaptable as an ingredient in other desserts. It can be used as a filling for crepes, waffles, pancakes, or donuts. Spread on toast or crackers, it makes a decadent breakfast or snack. Some are even using it as frosting for cakes and cupcakes, offering a richer alternative to traditional buttercream. The possibilities seem endless, fueled by the creativity of online users constantly sharing new ideas and variations.

The phenomenon also highlights the power of social media in driving food trends. TikTok’s algorithm has proven particularly effective at amplifying simple recipes that are visually appealing and easy to replicate. The short-form video format allows viewers to quickly grasp the process and be inspired to try it themselves, creating a self-perpetuating cycle of viral content.

While some might dismiss this as another fleeting internet trend, the enduring popularity of Nutella suggests otherwise. Combined with the ease of preparation and the potential for customization, the “marshmallow fluff” recipe is likely to remain a popular choice for those seeking a quick, easy, and delicious treat. It’s a testament to how simple ingredients, combined with a little creativity and the power of social media, can create a culinary sensation that spreads like – well, like fluffy Nutella cloud.