Familiar Foods That Flopped Until They Changed Their Name

Published in Food and Wine on Sunday, August 17th 2025 at 16:53 GMT by The Takeout
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Every food product needs a name that will entice consumers. But some well-known items and brands only achieved success once they changed theirs.

Familiar Foods That Flopped Until They Changed Their Names

In the competitive world of consumer goods, especially food and beverages, success often hinges on more than just taste or quality—branding and naming play crucial roles. Many iconic products we enjoy today started as failures, bombing in the market due to poor reception, confusing marketing, or simply bad luck. However, a simple name change, coupled sometimes with minor tweaks to the formula or packaging, turned these flops into household staples. This phenomenon highlights how perception can make or break a product. From beverages to snacks and condiments, here are some fascinating stories of familiar foods that flopped spectacularly until a rebrand saved the day. These tales reveal the unpredictable nature of consumer preferences and the ingenuity of marketers who refused to give up.

One of the most famous examples is the story of what we now know as 7UP. Originally launched in 1929 by Charles Leiper Grigg as "Bib-Label Lithiated Lemon-Lime Soda," this drink was marketed as a health tonic containing lithium citrate, a mood-stabilizing compound. At the time, patent medicines were popular, and the soda was positioned as a remedy for hangovers and other ailments. However, the cumbersome name and the association with medicinal properties didn't resonate with everyday consumers looking for a refreshing beverage. Sales were lackluster, and it struggled to compete with established sodas like Coca-Cola. By 1936, the lithium was removed due to regulatory changes, and the name was simplified to 7UP—a clever nod to its seven main ingredients and the "up" in upliftment. This rebranding emphasized its crisp, citrusy flavor rather than any pseudo-medical benefits. The change was a game-changer; 7UP became a bestseller, especially during World War II when it was marketed as a mixer for alcoholic drinks. Today, it's a global brand owned by Keurig Dr Pepper, proving that sometimes less is more when it comes to naming.

Another classic case involves the beloved candy bar now called Snickers. Introduced in 1930 by Frank Mars, it was originally named Marathon in the United Kingdom. In the U.S., it launched as Snickers, inspired by the Mars family's favorite horse. But in the UK, the name Marathon was chosen to evoke endurance and energy, aligning with its peanut, caramel, and nougat composition. For decades, it sold moderately well under that name, but by the 1980s, global branding inconsistencies were causing confusion, especially as international travel and media grew. Sales in some regions lagged because consumers didn't recognize it as the same product. In 1990, Mars decided to unify the name worldwide to Snickers, launching a massive marketing campaign that highlighted its satisfying, hunger-busting qualities with the slogan "Snickers satisfies." The rebrand was a hit; sales surged, and it became one of the top-selling candy bars globally. The name change eliminated confusion and allowed for cohesive advertising, turning a regional success into an international icon. Interestingly, some UK consumers petitioned to bring back Marathon, but the Snickers name stuck, demonstrating the power of global consistency.

Moving to the realm of condiments, A.1. Steak Sauce has a surprising origin story. First created in the 1820s by Henderson William Brand, a chef for King George IV of England, it was initially called "Brand's A.1. Sauce." Legend has it that the king proclaimed it "A1" after tasting it, meaning top-notch. However, when it hit the American market in the late 19th century, it was positioned as a versatile sauce for all meats, not just steak. This broad approach led to mediocre sales; consumers didn't know how to use it, and it got lost among other table sauces. By the mid-20th century, the brand was floundering. In a bold move, the company rebranded it as A.1. Steak Sauce in the 1960s, narrowing its focus to pair perfectly with beef. They updated the packaging to a sleek, dark bottle and launched ads emphasizing its tangy, Worcestershire-like flavor as the ultimate steak enhancer. The specificity worked wonders—sales skyrocketed as it became synonymous with grilling and barbecues. Today, owned by Kraft Heinz, A.1. is a staple in American households, with variations like bold and thick versions, all thanks to that targeted name tweak that clarified its purpose and appealed to meat lovers.

Not all name changes are about simplification; sometimes, they're about cultural sensitivity or market adaptation. Take the case of what Americans know as Swedish Fish. These chewy, fish-shaped candies originated in Sweden in the 1950s, produced by Malaco as "pastellfiskar" or pastel fish. When imported to the U.S. in the late 1950s, they were initially sold under names like "Swedish Gummy Fish" or simply as imported gummies. But sales were slow; the Scandinavian branding didn't excite American kids, who preferred more playful, familiar packaging. In the 1960s, the U.S. distributor, now part of Mondelez International, rebranded them as Swedish Fish, emphasizing their origin while making the name catchy and fun. They amped up the red color (originally various pastels) to a vibrant cherry flavor and marketed them as a movie theater snack. The rebrand transformed them from a niche import to a candy aisle favorite, with annual sales in the millions. The name evokes a sense of exotic fun without alienating consumers, and expansions into sour and tropical flavors have kept the brand fresh.

Beverages provide another rich vein of rebranding successes. Crystal Pepsi, launched by PepsiCo in 1992, was a clear cola meant to capitalize on the "purity" trend of the early '90s. Marketed with a massive campaign featuring Van Halen's "Right Now," it initially sold well but quickly flopped due to confusion—consumers expected it to taste like regular Pepsi, but the clear formula altered the flavor subtly, leading to disappointment. By 1993, it was pulled from shelves. However, Pepsi didn't give up entirely; in 2016, they revived it briefly as a nostalgia item, but the real lesson was in how naming and clarity matter. While not a direct name change, the experience influenced later clear beverage launches. A better parallel is Mountain Dew, which started as a lemon-lime soda in 1940 named after moonshine ("mountain dew" slang). It flopped initially outside Appalachia due to its niche hillbilly imagery. PepsiCo acquired it in 1964, rebranded it with a vibrant, extreme sports vibe, and expanded flavors, turning it into a caffeine-packed powerhouse. The name stayed, but the repositioning was key.

Snacks aren't immune either. Pringles, those stackable potato crisps, were first introduced by Procter & Gamble in 1968 as "Pringles Newfangled Potato Chips." The "newfangled" tag was meant to highlight their uniform shape and can packaging, but it came across as gimmicky, and sales were dismal. Consumers were wary of the processed nature, and lawsuits from competitors claiming they weren't real "chips" hurt. In the 1970s, P&G dropped "newfangled" and "potato chips," simply calling them Pringles, and focused marketing on fun flavors and the "once you pop, you can't stop" slogan. This shift emphasized convenience and taste over novelty, leading to massive success. Now owned by Kellogg's, Pringles generates billions in revenue annually.

These stories underscore a common theme: failure isn't final in the food industry. A flop can be a stepping stone if companies listen to consumers and adapt. Whether through simplifying names, clarifying purpose, or globalizing branding, these products rose from obscurity to ubiquity. Next time you grab a 7UP or munch on Snickers, remember their humble, rebranded beginnings—proof that a name can indeed make all the difference. (Word count: 1,128)

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Familiar Foods That Flopped Until They Changed Their Name

Familiar Foods That Flopped Until They Changed Their Names