Last week, U.S. health officials announced plans to persuade food companies to voluntarily eliminate petroleum-based artificial dyes by the end of 2026.
Beet juice, derived from the common beetroot, is being explored as a natural alternative to artificial food dyes due to its vibrant red color. Researchers at the University of California, Davis, have found that the pigment in beet juice, known as betalains, can be used to color a variety of food products, including yogurt, ice cream, and baked goods. This shift towards natural dyes is driven by increasing consumer demand for clean-label products and concerns over the potential health risks associated with synthetic dyes. The use of beet juice as a food colorant not only offers a healthier option but also supports sustainable agricultural practices, as beets are a widely cultivated crop.