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REI's Massive New Year's Sale (2026) Kicks Off January 2nd

  //food-wine.news-articles.net/content/2026/01/02 .. -new-year-s-sale-2026-kicks-off-january-2nd.html
  Published in Food and Wine on Friday, January 2nd 2026 at 23:52 GMT by Food & Wine

Gear Up for Adventure: A Deep Dive into REI’s Massive New Year's Sale (2026)

For outdoor enthusiasts and aspiring adventurers alike, the start of a new year often signals fresh possibilities – and a chance to upgrade their gear. This year is no exception, with REI launching its highly anticipated New Year’s Sale on January 2nd, 2026. The sale promises significant discounts across a vast range of camping equipment, apparel, and footwear, making it an ideal time for both seasoned professionals and beginners to stock up or try something new. The Food & Wine article (https://www.foodandwine.com/rei-new-year-sale-camping-gear-deals-2026-11870203) provides a comprehensive overview of the deals, highlighting key items and categories to watch out for.

What's on Offer? A Broad Spectrum of Savings

The scale of REI’s New Year’s Sale is impressive. It isn't just about slashing prices; it's a strategic clearance event designed to make room for new inventory in the coming season. The discounts span nearly every category imaginable, from tents and sleeping bags to hiking boots, backpacks, and even cooking equipment. While specific percentages vary by item (and are subject to change – always check the website!), savings generally range from 20% to 50%, with some items seeing even steeper reductions.

A core focus of the sale is on last year's models. REI frequently releases updated versions of their popular gear, and these older iterations are often heavily discounted during sales events like this one. This presents a fantastic opportunity for budget-conscious shoppers to acquire high-quality equipment without breaking the bank. For example, while the latest version of the Marmot Lithium sleeping bag might retail at $350, last year’s model could be available for closer to $275 during the sale (as mentioned in the article).

Key Categories and Featured Items:

The Food & Wine piece breaks down the sale into several key categories. Here's a look at some of the highlights:

• Sleeping Gear: This is arguably one of the most significant areas for savings. Expect deep discounts on sleeping bags (down, synthetic, and hybrid options), sleeping pads (self-inflating, air mattresses, and foam), and even hammocks. The article specifically calls out deals on brands like Nemo, Therm-a-Rest, and Sea to Summit – all reputable names in the outdoor sleep system world. Understanding the differences between down and synthetic insulation is crucial here; down offers superior warmth-to-weight ratio but performs poorly when wet, while synthetics retain some insulating ability even when damp (information readily available on REI's website).
• Footwear: Hiking boots and trail running shoes are always popular sale items. REI carries a wide variety of brands catering to different terrains and foot types – from the rugged support of Salomon hiking boots to the lightweight responsiveness of Hoka trail runners. Proper fit is paramount when it comes to footwear, so taking advantage of REI’s expert fitting services (available both in-store and online) is highly recommended before committing to a purchase.
• Backpacks: Whether you're planning a day hike or an extended backpacking trip, a reliable backpack is essential. The sale offers discounts on various sizes and styles, including internal frame packs for multi-day adventures and lightweight daypacks for shorter excursions. Brands like Osprey and Gregory are consistently well-regarded in the backpacking community.
• Tents & Shelters: Setting up camp comfortably requires a quality tent. The New Year's Sale features discounts on tents of all shapes and sizes, from ultralight single-person shelters to spacious family domes. Consider factors like weather resistance (waterproofness, wind stability) and ease of setup when choosing a tent.
• Apparel: Staying warm and dry is crucial for enjoying the outdoors. The sale includes discounts on base layers, fleece jackets, insulated parkas, waterproof shells, and hiking pants from brands like Patagonia, Arc'teryx, and Columbia. Layering techniques are key to regulating body temperature in varying conditions – something REI’s website provides detailed guidance on.
• Cooking & Camp Kitchen: Fueling your adventures requires proper cooking equipment. The sale features discounts on camp stoves, cookware sets, water filters, and hydration packs from brands like Jetboil and MSR.

REI Co-op Membership: An Added Benefit

It’s worth noting that REI operates as a cooperative, meaning customers can become members for a one-time fee (currently $35). Membership unlocks several benefits, including annual dividends based on purchases, exclusive sales events, and access to member-only gear. While the membership fee doesn't directly reduce the price of items in the New Year’s Sale, it provides long-term value for frequent REI shoppers.

Navigating the Sale & Important Considerations:

The Food & Wine article emphasizes that deals are likely to sell out quickly. REI's website and app will be the primary platforms for browsing and purchasing sale items. Here are a few tips for maximizing your shopping experience:

• Start Early: The New Year’s Sale begins on January 2nd, so don't wait until the last minute to start browsing.
• Filter & Sort: Use REI's website filters to narrow down your search by category, brand, price range, and other criteria. Sorting by “price: low to high” is a simple way to find the best deals.
• Read Product Descriptions Carefully: Pay attention to details like size, weight, material composition, and features.
• Check Return Policies: REI has a generous return policy (100 days for members, 90 days for non-members), but it's always good to familiarize yourself with the specifics before making a purchase.

In conclusion, REI’s New Year’s Sale is an exceptional opportunity for outdoor enthusiasts to upgrade their gear at significant discounts. By understanding the categories on offer and utilizing strategic shopping techniques, consumers can equip themselves for a year of adventure without breaking the bank.