We Asked A Wine Shop Owner What To Buy If You Know Nothing About Wine

Published in Food and Wine on Saturday, August 9th 2025 at 11:01 GMT by The Takeout
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The world of wine is complex, and many buyers don't have the time or desire to become experts in the field, so we asked an expert for the best intros to vino.

Expert Advice from a Wine Shop Owner: What Bottles to Buy for Every Occasion

In the world of wine, navigating the vast array of options can feel overwhelming, whether you're a novice sipper or a seasoned enthusiast. To demystify the process, we turned to a seasoned wine shop owner with years of experience curating selections for diverse palates. This expert, who runs a boutique wine store in a bustling urban neighborhood, shared invaluable insights on what to buy, emphasizing quality, value, and versatility. From everyday sippers to special occasion splurges, here's a comprehensive guide based on their recommendations, designed to help you build a well-rounded collection or simply pick the perfect bottle for your next gathering.

Starting with the basics, our wine shop owner stresses that the key to great wine shopping is understanding your preferences and the context in which you'll enjoy it. "Don't get caught up in labels or hype," they advise. "Focus on wines that tell a story through their flavors and origins." For beginners, they recommend starting with accessible varietals that offer a balance of fruit, acidity, and structure without breaking the bank.

Let's dive into reds first, as they're often the go-to for hearty meals and cozy evenings. A standout recommendation is a medium-bodied Pinot Noir from Oregon's Willamette Valley. Priced around $25-$35, these wines burst with notes of ripe cherries, earthy mushrooms, and a hint of spice, making them incredibly food-friendly. "Pair it with grilled salmon or roasted chicken," the owner suggests. "It's elegant yet approachable, perfect for impressing without overwhelming." For something bolder, they point to Malbec from Argentina's Mendoza region. At about $15-$20, these offer deep plum and blackberry flavors with velvety tannins. "It's a crowd-pleaser for barbecues or pizza nights—think rich, juicy, and forgiving for casual sipping."

Moving to whites, the owner highlights the versatility of Sauvignon Blanc, particularly from New Zealand's Marlborough area. Expect vibrant citrus, green apple, and herbal notes for $18-$25. "This is your summer patio wine," they say. "Chill it well and serve with seafood or salads—it's refreshing and zesty." For a creamier option, Chardonnay from California's Sonoma Coast comes highly recommended. Around $20-$30, these often feature tropical fruit, vanilla, and a buttery finish from oak aging. "Avoid the overly oaked styles if you're new; go for balanced ones that pair beautifully with creamy pastas or lobster."

Sparkling wines aren't just for celebrations, according to our expert. They advocate for Prosecco from Italy's Veneto region as an everyday bubbly, priced at $12-$18. "It's light, fruity with pear and floral aromas—great for brunches or mixing into cocktails like Aperol Spritz." For something more sophisticated, Cava from Spain offers Champagne-like quality at a fraction of the cost, around $15-$25. "With fine bubbles and toasty brioche notes, it's ideal for toasts or pairing with tapas." And if you're splurging, a true Champagne from France's renowned houses, like a non-vintage Brut for $40-$60, provides that classic elegance with apple, almond, and effervescence. "Reserve this for milestones; it's worth every penny for its complexity."

Rosé has surged in popularity, and the owner is enthusiastic about Provençal styles from France. Light salmon in color, with strawberry, watermelon, and mineral undertones, these run $15-$25. "Drink it year-round, not just summer—it's versatile with everything from charcuterie to spicy Asian dishes." For a twist, they suggest rosés from unexpected regions like South Africa's Western Cape, offering unique floral and citrus profiles at similar prices.

Don't overlook fortified and dessert wines for those sweet endings. A Tawny Port from Portugal, aged for a decade or more, at $25-$40, delivers nutty, caramel flavors perfect after dinner. "Sip it neat or with cheese," the owner notes. For something lighter, Moscato d'Asti from Italy, with its gentle fizz and peach-honey sweetness, is a steal at $10-$15. "It's low-alcohol and fun for casual desserts."

Beyond specific bottles, the wine shop owner shares broader tips to enhance your buying experience. First, consider sustainability: Look for organic or biodynamic labels, as they're increasingly common and often indicate thoughtful winemaking. "Wines from producers like those in Chile's Colchagua Valley are not only eco-friendly but deliver exceptional value in Cabernet Sauvignon blends." Second, explore lesser-known regions to find hidden gems. "Skip the big names sometimes—try Greek Assyrtiko for crisp whites or Portuguese Vinho Verde for affordable, effervescent fun."

Budget is another key factor. For under $20, focus on value-driven areas like Spain's Rioja for Tempranillo reds or Italy's Chianti for Sangiovese. "These regions produce reliable, age-worthy wines without the premium price tag." If you're willing to spend $50+, invest in classics like Bordeaux blends or Burgundy Pinot Noirs, which offer depth and longevity. "But remember, price isn't everything—I've had $15 bottles outshine $100 ones in blind tastings."

Pairing advice rounds out the guidance. For vegetarian meals, opt for lighter reds like Gamay from Beaujolais ($18-$25), with its bright red fruit and low tannins. Seafood lovers should gravitate toward Albariño from Spain's Rías Baixas ($15-$22), known for its saline, peachy vibrancy. And for bold flavors like steak or barbecue, a Zinfandel from California's Lodi region ($20-$30) provides jammy blackberry and peppery spice.

The owner also emphasizes the importance of storage and serving. "Keep wines away from light and heat; a simple wine fridge helps if you're building a collection." When serving, decant reds to let them breathe, and serve whites chilled but not icy to preserve flavors.

In essence, wine shopping should be an adventure, not a chore. As our expert puts it, "Trust your taste buds, ask questions at your local shop, and don't be afraid to experiment." Whether you're stocking up for a dinner party, seeking a thoughtful gift, or just unwinding after a long day, these recommendations provide a solid foundation. By focusing on quality producers, diverse regions, and personal enjoyment, you'll discover bottles that elevate any moment. Next time you're in a wine shop, channel this advice— you might just find your new favorite pour. (Word count: 928)

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We Asked A Wine Shop Owner What To Buy If You Know Nothing About Wine

Expert Advice from a Wine Shop Owner: What Bottles to Buy for Every Occasion