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Cerulean Crowned World's Favorite Travel Color by Crayola
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Published in Food and Wine on Wednesday, November 26th 2025 at 10:54 GMT by Travel + Leisure- 🞛 This publication is a summary or evaluation of another publication
- 🞛 This publication contains editorial commentary or bias from the source
Cerulean: The World’s Favorite Travel Color, According to Crayola
Travel + Leisure’s recent feature on Crayola’s latest color‑of‑the‑year announcement has taken the travel world by storm. The beloved brand, long known for its playful crayon collections, revealed that its newest “world favorite travel color” is nothing other than the classic hue of Cerulean. While the announcement might sound like a whimsical marketing stunt, the story behind the choice is rooted in a global survey, historical resonance, and a subtle nod to the calming influences that travelers crave.
How the Color Was Chosen
The headline‑grabbing data comes from a worldwide poll conducted by Crayola, the creators of the iconic crayon set. Participants were asked to pick the single color that they associated most strongly with travel. The results—collected from a diverse audience that spanned multiple continents—topped the charts with Cerulean. The shade, often described as a light, sky‑blue tone, edged out more conventional choices such as turquoise, navy, or even a warm terracotta.
Crayola’s marketing team noted that the color’s name—deriving from the Latin caeruleus, meaning “dark blue” or “blue‑green”—has long been a favorite in both art and design circles. The brand’s choice was also informed by the color’s strong visual presence in travel photography, from sun‑bleached beaches to crisp blue skies over mountain ranges. By selecting Cerulean, Crayola highlighted a hue that feels both serene and expansive, qualities that resonate with wanderers seeking new horizons.
The Emotional Appeal of Cerulean
Beyond the numbers, the article delved into why this particular shade struck such a chord with travelers. Psychologically, blue tones are often linked to calmness, trust, and openness. When combined with a lighter, more airy shade, Cerulean taps into the sense of “freshness” and “unboundedness” that many associate with travel. The article quotes color psychologist Dr. Maria Santos, who explains that blue hues can lower heart rates and reduce feelings of stress—an essential factor for people constantly on the move.
The piece also touches on cultural nuances. In some regions, Cerulean is tied to traditional motifs—think Japanese sakura (cherry blossoms) or Mediterranean sea breezes—adding an extra layer of connection for travelers across continents. The global poll reflected these associations, with respondents from both the Pacific Rim and the Mediterranean citing the color’s “soothing” and “inviting” qualities.
A Legacy of Color in Travel
Crayola’s historical relationship with color is not new. The brand’s archives feature a series of “travel crayons” designed for kids to color their favorite destinations. In the 1990s, Crayola introduced a limited‑edition line called “Crayola Travel Adventure,” where each crayon was named after a popular tourist spot. The recent article points out that this new naming initiative is a natural extension of that legacy.
By branding Cerulean as the “world favorite travel color,” Crayola taps into a nostalgic brand memory while offering fresh inspiration for future travelers. The color is being promoted not just as a crayon shade but as a design guide for everything from airline lanyards to travel gear. The article cites a few early adopters who are already incorporating Cerulean into their personal travel kits, noting how the hue adds a touch of sophistication to backpacks, travel mugs, and even passport covers.
Implications for the Travel Industry
The article speculates on how the selection of Cerulean might influence travel-related design trends. With color playing a pivotal role in marketing, the travel industry may lean toward lighter, sky‑blue palettes in promotional materials, hotel lobbies, and even flight interiors. The article quotes a spokesperson from a boutique airline that has begun experimenting with Cerulean accents in cabin décor to promote a “soothing travel experience.”
Moreover, the article points to an emerging trend: the use of color psychology in tourism branding. Travel agencies are now increasingly curating visual experiences based on color schemes that evoke specific emotions. Cerulean’s newfound popularity may inspire a wave of blue‑themed tours, such as “sky‑blue sailing” or “cerulean coastline” itineraries that emphasize calm and clarity.
How to Explore Cerulean in Your Travels
The Travel + Leisure feature concludes by encouraging readers to experience Cerulean firsthand. From visiting beaches with a cerulean reflection to taking a stroll through markets drenched in sky‑blue tiles, the color offers an almost tangible gateway to exploration. The article recommends a few destinations that naturally embody the hue—Barcelona’s Plaça de la Vila, the azure waters off the Amalfi Coast, and the clear skies above the Serengeti.
For those who wish to incorporate the color into their travel lifestyle, Crayola has made a small, limited‑edition “Cerulean Travel Crayon Pack” available, featuring five shades that range from the bright, vibrant blue found on tropical beaches to the deeper, muted tones seen at sunrise over desert dunes. The article provides a link to the purchase page, where fans can buy the set and join a small community of “Cerulean Travelers,” sharing photos and stories about how the color has influenced their journeys.
Final Takeaway
Crayola’s decision to crown Cerulean as the world’s favorite travel color is more than a playful nod to a popular hue—it’s a calculated celebration of how color influences perception, mood, and the overall travel experience. By combining data from a global poll, insights from color psychologists, and an appreciation for cultural associations, the brand has positioned Cerulean as a visual shorthand for calm, exploration, and adventure. Whether it becomes the new standard for travel design or simply a charming trend, one thing is clear: the sky‑blue hue has captured the imaginations of wanderers worldwide, promising a lighter, brighter perspective on the places we go.
Read the Full Travel + Leisure Article at:
[ https://www.travelandleisure.com/cerulean-named-world-favorite-travel-color-by-crayola-11855652 ]
