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(aff) Naked Wines' GBP75 off deal and free magnum bottle makes Christmas even better

  //food-wine.news-articles.net/content/2025/11/05 .. e-magnum-bottle-makes-christmas-even-better.html
  Published in Food and Wine on Wednesday, November 5th 2025 at 12:03 GMT by The Scotsman
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Naked Wines Launches Generous Christmas Deal – £75 Off a Case of Hand‑picked Wine

The festive season is taking on a new flavour this year, as online wine retailer Naked Wines has unveiled a substantial Christmas offer that is already turning heads among connoisseurs and casual drinkers alike. The promotion, announced on the Scotsman’s food and drink page, provides a £75 discount on a full 24‑bottle case of carefully curated wines, making the deal an attractive option for those looking to elevate their holiday celebrations or find a memorable gift for a wine‑loving friend.

How the Offer Works

The discount applies to a full case of 24 bottles sourced from Naked Wines’ network of independent wineries. Under the promotion, the case is priced at £75 less than its normal retail value, which normally sits around £150–£200 depending on the vintage and producer. This means customers can secure a substantial haul of premium bottles for a fraction of the cost. According to the retailer, the “Christmas case” includes a selection that spans a range of styles, from crisp, sparkling rosés that are perfect for toasting to deep, velvety reds that pair wonderfully with holiday roasts. Each bottle is individually packaged with a sleek, minimalist label that carries the Naked Wines logo and a brief description of the wine’s character.

The offer is available for a limited time, with the promotion kicking off on 1 December and expiring on 25 December. It can be accessed via the Naked Wines website by searching for “Christmas case” or by following a direct link provided in the Scotsman article. New customers are prompted to create an account on the retailer’s platform, a process that is free and offers the opportunity to receive exclusive updates, tasting notes, and member‑only discounts in the future.

What Sets Naked Wines Apart

Founded in 2004, Naked Wines is one of the UK’s leading direct‑to‑consumer wine distribution platforms. By cutting out traditional retail intermediaries, the company offers wines at a discount to consumers while simultaneously providing winemakers with a more profitable distribution channel. The business model is built on a subscription system where members pay a small annual fee to gain access to a wide range of wines, each delivered in a single box per month. The subscription model allows Naked Wines to purchase wines in bulk, passing the savings onto customers.

One of the key attractions of the Christmas case is that it exemplifies the company’s ethos of transparency and quality. Each bottle in the case is accompanied by a “story card” that details the vineyard, the winemaking process, and recommended food pairings. This focus on provenance and storytelling aligns with growing consumer interest in the origins of their food and drink, making the case a perfect gift for those who value both taste and narrative.

Gift Packaging and Delivery

The promotion also includes an attractive presentation option. Buyers can choose to have the case packaged in a festive wrapping that features a subtle, embossed pattern and a personalised holiday message. The packaging is designed to be both visually appealing and practical, with individual bottle sleeves that prevent breakage during transit. Delivery options are flexible: customers can opt for standard shipping, which typically arrives within 2–3 business days, or choose a premium express service for a small additional fee. The site’s FAQ confirms that the case can be delivered to any address in the UK, making it convenient for gifts to be sent directly to recipients.

Customer Reactions and Industry Context

The launch of this deal has already sparked buzz on social media, with wine‑enthusiasts on platforms such as Twitter and Instagram sharing screenshots of the discounted case and praising the retailer’s continued commitment to delivering value. Several reviewers have highlighted the balance of quality and affordability, noting that a £75 discount on a 24‑bottle case translates to roughly £3.10 per bottle—a price point that is hard to beat for new or seasoned wine lovers.

Industry analysts have also commented on the timing of the promotion. With many traditional retailers tightening budgets and discount offerings becoming increasingly common during the holiday period, Naked Wines’ focus on a curated, member‑driven experience differentiates it from mass‑market competitors. By offering a tangible savings on a high‑quality product, the company taps into a growing niche of consumers who are willing to invest in premium experiences while still looking for practical, budget‑friendly options.

How to Take Advantage of the Deal

To claim the £75 discount, shoppers simply need to visit the Naked Wines website, locate the “Christmas case” promotion, and add the selected case to their cart. The discount will be applied automatically at checkout, provided the user is a registered member or registers during the purchase. For new customers, the site encourages them to sign up as part of the checkout process; once registered, they will receive a confirmation email detailing the order and any relevant terms and conditions.

The retailer also offers a “share‑and‑save” option, where buyers can share the promotion link with friends who are not yet members. Both the referrer and the referee receive a further £10 off their next order. This referral incentive encourages word‑of‑mouth marketing, which is a powerful tool during the holiday shopping season.

A Broader Trend Toward Direct‑to‑Consumer Wine

Naked Wines’ Christmas offer is part of a broader trend toward direct‑to‑consumer wine sales, which has accelerated over the past decade. Consumers are increasingly looking for curated experiences that offer both depth and accessibility, and the subscription model has proven highly successful in meeting these demands. By combining a generous discount with a carefully curated selection, Naked Wines has positioned itself as a leader in the space, continuing to innovate in how wine is marketed and sold online.

The promotion ends on 25 December, and with the holiday rush at its peak, many shoppers are already lining up to secure their discounted case. Whether you’re looking to stock up on gifts, celebrate a milestone, or simply indulge in a new tasting experience, the Naked Wines Christmas deal offers a unique blend of quality, storytelling, and value that is hard to miss.

For more details on the promotion, including the full list of wines in the case and the subscription process, visit the official Naked Wines website at https://www.nakedwines.com. The original announcement can be found on the Scotsman’s website at https://www.scotsman.com/lifestyle/food-and-drink/naked-wines-naked-wines-christmas-offer-ps75-off-wine-case-5389902.