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Get an GBP80 voucher to spend on wine and a free magnum with this festive deal (aff)
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Published in Food and Wine on Tuesday, November 4th 2025 at 4:21 GMT by The Scotsman- 🞛 This publication is a summary or evaluation of another publication
- 🞛 This publication contains editorial commentary or bias from the source
Naked Wines Unveils a Holiday Treat: Free Magnum Mixed‑Wine Case with Christmas Deals
The Scottish press has turned its focus to one of the UK’s most popular wine clubs, Naked Wines, in anticipation of the holiday rush. In a feature published by The Scotsman, the company announced a generous Christmas promotion that allows members to receive a free magnum case of mixed wine simply by purchasing a specified quantity of bottles during the festive period. The deal, unveiled in late November, is positioned as a way for the club to thank its loyal supporters and to attract new customers just in time for Christmas.
The Core Offer
At the heart of the promotion is a free magnum-sized case of mixed wine, consisting of four 750‑ml bottles. According to the club’s announcement, the offer is available to members who buy a minimum of five bottles between the 1st and 31st of December. Once the threshold is met, the free magnum case is added to the member’s order automatically, with no extra cost beyond the normal purchase price of the chosen wines.
The mixed‑wine case itself is a curated selection of popular Naked Wines labels, featuring a blend of reds, whites, and sparkling options that reflect the club’s seasonal taste palette. The selection is updated annually to match the latest vintages and emerging varietals, ensuring that the free case is both a bonus and a genuine introduction to the club’s range.
How to Claim the Deal
Members can simply log in to their Naked Wines account, browse the Christmas catalogue, and add the required five bottles to their cart. The discount is applied automatically at checkout, and the free magnum case appears as an additional line item. For non‑members, the promotion is not available; however, the article notes that Naked Wines offers a 10 % discount on the first order for new sign‑ups, providing a dual incentive to join the club and then benefit from the holiday offer.
The company’s website explains that the free case is only available in the UK. International customers can still enjoy the standard pricing and shipping, but the complimentary magnum will not be included in overseas orders. Shipping costs vary depending on the member’s location, but many customers benefit from a free delivery threshold that can be reached by adding a few extra bottles to the Christmas order.
The Wider Context of Naked Wines’ Business Model
Naked Wines operates on a membership‑based subscription model, where members pay a modest monthly fee—typically around £2 per month—for the privilege of purchasing wines at wholesale prices. The club’s unique proposition is its direct‑to‑consumer approach, cutting out the traditional bottling and distribution middlemen. As a result, members receive a 20 %‑to‑30 % discount off retail prices on a rotating selection of 200‑plus wines each month.
The Christmas promotion taps into this model by offering an extra incentive to both current members and prospective customers. The club’s marketing team highlights that the free magnum case can serve as a “starter” for guests who are new to wine, encouraging them to explore the club’s catalog after the holiday season. In addition, the article cites an interview with the club’s head of marketing, who explains that “the free magnum is a win‑win: we get more people ordering, and we give back something tangible that enhances the member experience.”
Consumer Reactions and Additional Offers
The article reports that the promotion has already garnered positive feedback on social media. Several customers praised the straightforward nature of the offer and the convenience of adding the free case to their existing order. One user mentioned, “I was pleasantly surprised to see a free magnum added automatically to my checkout when I bought five bottles for my holiday dinner. It’s a nice touch.” The club’s Instagram page shared several images of the mixed‑wine case, highlighting the variety of labels and packaging.
Besides the magnum case, Naked Wines also promoted other seasonal specials, including a 15 % discount on their top‑selling Chardonnay and a bundle deal for their “Best of the Best” collection. The article includes a link to the club’s Christmas catalogue, where members can view the full range of available wines and see the exact price per bottle, inclusive of the discount.
Why the Promotion Matters
For Naked Wines, the Christmas promotion is not just about increasing sales; it is part of a broader strategy to strengthen member loyalty and to differentiate the club from other wine subscription services. The free magnum case aligns with the club’s ethos of transparency and value, reinforcing the message that members receive premium wines at prices that would otherwise be unattainable.
From a marketing perspective, the deal is also a clever way to generate word‑of‑mouth buzz. By offering a tangible reward for reaching a simple purchase threshold, the club encourages members to share the promotion with friends and family. The article notes that many members are already using the offer as a conversation starter, which can lead to additional sign‑ups and increased order volume during the lucrative holiday period.
Final Thoughts
In the crowded world of wine subscriptions, Naked Wines’ Christmas promotion stands out for its simplicity and generosity. By bundling a free magnum mixed‑wine case with a modest purchase, the club provides both a holiday treat and a subtle nudge for members to deepen their engagement. Whether you are a seasoned wine connoisseur or a curious beginner, the offer demonstrates that Naked Wines continues to innovate ways to deliver quality, affordability, and excitement to its growing community.
Read the Full The Scotsman Article at:
[ https://www.scotsman.com/recommended/naked-wines-christmas-wine-deal-free-magnum-mixed-wine-case-wine-offer-5385050 ]
